I don't know how to post the actual ad, so I'm posting the copy I gave the rep. Enjoy.
"Local Retailer Mistake Causes Opportunity To Buy $900 Top Of The Line American Made Vacuum Cleaner For Less Than Half Price"
I'm Claude Whitacre... My wife Cheryl and I own The Sweeper Store. Here's the story.
My best selling and best made brand of vacuum cleaners is made In America...St. James Missouri, to be exact.....They have about 35 individual models...priced from $279 to $1,599. We sell them all. Riccar doesn't make cheap or bad vacuum cleaners. They only make better quality vacuums.
Last month, my wife insisted on moving around our store room in the back of the store. About once a year, she gets the "I want to rearrange things" bug...and this was one of those. I'm smarter than I look, so I agreed to the job.
In the corner...in fresh clean boxes...were 17 Riccar Upright vacuum cleaners...the Riccar Brilliance Premium...model BRLP...that we sold to hundreds of local customers...for $899. One of our best vacuums. But now, these are a few years old, but still in the box.
I contacted Riccar in Saint James Missouri and asked them about the vacuum cleaners. Could I still honor the original 5 year factory warranty? They said I could. These are brand new, never out of the box vacuum cleaners that just got stuck in storage for 3 or 4 years. They are new.
Here are some of the features; A steel brush roll that will easily pick up any pet hair., Two motors..one that creates the suction...one that spins the brush roll...and two switches to operate the motors independently. 34 foot cord, Lifetime belt that will never break, slip, or get stretched. Automatic height adjustment. Pushes easily on just about any kind of carpet or linoleum, tile, or hardwood floors. Seven stage sealed HEPA filter and charcoal filter on exhaust, and a HEPA filter bag that never leaks dust or allergens.
The company calls the color "Deep Sapphire", but it just looks blue to me.
Go online and check Consumer Report, Consumer's Guide, and Consumer Digest. There are plenty of consumer product review sites as well. You'll see, these are great machines that people love owning.
This is not a joke, a come on, or a bait and switch ad. When I wrote this, I had 15 in stock. When you read this, I'll probably have less. Once they are gone, they are gone. The company has since stopped making these machines, and has changed the color and a few smaller features. And they are now $999.
Everything I've said here is accurate and true. If we are out of them when you show up, I cannot order more in. Riccar (the company) sets the prices of new machines. The only reason I can offer this liquidation price, is that I found some stock that is a few years old. And even though I could sell these for $899, and nobody would know the difference...it doesn't seem right. These are not "scratch & dent" models. These are not "demonstrators". They are brand new out of the box. I'll even assemble it for you while you wait. It only takes a minute or two.
No, we won't deliver. There are no refunds or exchanges at this price.
You don't need a coupon. We are selling these new machines..first come first serve...for $489 each.
The Sweeper Store 2799 Cleveland Rd. Wooster Ohio 44691 330-345-2111
Unfortunately, the ad already ran, and I'm not repeating it. But I just wanted to share the ad to give some ideas.