The idea was to run Facebook / Google ads for first time home buyers. They would see the ads, click, and submit their information. It was though that for milennials, we would use symbols and limited text.
We've gotten clicks but no forms submitted in nearly 4000 impressions. I've run PPC for large companies so I understand that end of things but I think there's some kind of lack of clarity after a user sees the ad, click through the website, that isn't getting actual form submissions. I'm open to suggestions:
The ad (and others like it) click through to this website which is meant to be app-like. It's meant to be viewed on a phone or tablet.
It's going wrong somewhere, any expert advice would be most appreciated. It's a unique challenge in my eyes.