Any U.S. people have experience with ValPak?

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I have a meeting Thursday morning and am considering advertising with them.

Rick
#experience #people #valpak
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  • Profile picture of the author yukon
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    Any U.S. people have experience with ValPak?
    I haven't got any junk mail from valpak since the late 1990s.
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    • Profile picture of the author OptedIn
      Originally Posted by yukon View Post

      I haven't got any junk mail from valpak since the late 1990s.
      Yes - I was going to guess 20 years. lol

      Valpak = Landfill
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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      • Profile picture of the author yukon
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        Originally Posted by OptedIn View Post

        Yes - I was going to guess 20 years. lol

        Valpak = Landfill

        Want to buy some zoysia grass plugs?
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        • Profile picture of the author OptedIn
          Originally Posted by yukon View Post

          Want to buy some zoysia grass plugs?
          Actually, my lawn, for lack of a better term, is full of them. lol
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          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author GordonJ
    Originally Posted by hometutor View Post

    I have a meeting Thursday morning and am considering advertising with them.

    Rick
    Many Val Pak territories have indeed, gone belly up, but so has a lot of direct mail, the Red Plum just changed hands, the TOWN NEWS is shrinking but some areas are still mailing co-op envelopes, like Val-Pak out, and some have switched to POSTCARDS (my preference for co-op ads).

    If there is a secret to getting them to work, you must have a very strong offer. It has to better than any other tyoe of offer they will see in the pak, or in other direct mail media.

    I'll give you an example. Oil changes. Two guys competing, one had a 24.95 offer on his co-op, the other a 14.95, which was a loss leader. It depends on the back end, can a lost leader bring in customers for other products or services?

    If all you do is oil changes, the 14.95 isn't a good deal for YOU. But if you do brakes, lubes, and some auto repair, then maybe it will bring you some good long term customers.

    Go thorough the current ValPak for your area, if it is Honolulu, see what has been sent out recently, if any competitors are in it, and see if there is an alternative, maybe your own postcard with co-op non competing business on it, they basically pay you to run a free ad.

    Do your due diligence before you go with them, they are expensive so crunch the numbers to see what sort of a return you will need, and what your Lifetime Value of a Customer is, if you have that.

    If it is a one off campaign, you'll need a very low price or a great offer to get attention.

    GordonJ

    PS Their salespeople are trained like TV and Radio and Newspaper guys, they will tell you a YEAR of ads is what works. I say, watch and learn, and commit because their DEADLINE is coming up, a strong arm tactic.
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    • Originally Posted by GordonJ View Post

      If there is a secret to getting them to work, you must have a very strong offer. It has to better than any other tyoe of offer they will see in the pak, or in other direct mail media.
      Good. Someone who knows what they are talking about.

      For a general offer to the public, Val-Pak (or any other coupon magazine/envelope) will cost far less than EDDM.

      And it isn't the Media, as much as the message. Val-Pak works phenomenally well if you have a single offer that grabs attention....not a generic "business card" ad, but a real offer.

      And if you don't have any idea what you are doing, it won't work.

      And don't let the rep create your ad!

      They have no idea how to advertise. They have had no training in how to advertise, just graphic design...how to lay out an ad.

      And don't sign a multiple insertion deal!

      If your offer works, it will get the best response the first time it's mailed. Further mailings of a bad offer will just waste your money.

      My advice? hire a copywriter to create a result pulling ad for you. Lots of people here that would do it.

      What I don't want to hear in a month is "I tried Val-Pak and it doesn't work" or "I have to run the same offer 5 times to get any result".

      These direct mail coupon mailers have always been profitable for me, bringing in multiples of my cost. The media is fine, it's the offer.
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  • Profile picture of the author Ron Lafuddy
    Originally Posted by hometutor View Post

    I have a meeting Thursday morning and am considering advertising with them.

    Rick
    Advertising what?

    Yeah, it matters.
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    • Profile picture of the author hometutor
      Originally Posted by Ron Lafuddy View Post

      Advertising what?

      Yeah, it matters.
      In home computer, tablet cell phone tutoring and computer repair

      Rick
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      • Profile picture of the author GordonJ
        Originally Posted by hometutor View Post

        In home computer, tablet cell phone tutoring and computer repair

        Rick
        Here's one way to do it for free. You've been advised to consider EDDM, by myself and others. There is one way you can do it without cost.

        On a giant EDDM postcard, for example a 6.5 X 9, you have your ad on the front, and put three to six CO-OP ads on the back, if you have other businesses in your area, ask if they want on. Do a small ZipZONE mailing up to 2500, and you simply split the costs with the other people, or let them pay the freight.

        Do you have an insurance guy? A doctor or dentist? An accountant? A fav restaurant? A plumber or handyman? You just take the cost of the mailing: about 440 bux, plus the cost of the printing and design. if you got six guys who gave you 195 for the ride along ( a good deal to reach a targeted market)...you would have it for free.

        Be a HOST, a tested and proven strategy.

        GordonJ
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  • Profile picture of the author MartinBuckley
    I placed an ad with them back a number of years ago and I would say from my results and for what I spent and it wasn't cheap, I would say pass on it and don't waste your money, your better off advertising in your local shoppers paper or pay and have your business flyer distributed door to door, this always got me sales when done, it's one of the most unused ways to advertise a business offline, but one of the best!
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  • Profile picture of the author Kay King
    I think Valpak is still active in some states/regions but not in others. I haven't seen a ValPak since moving to Ohio 3.5 years ago.... but had them weekly in Mississippi and saw a couple of them recently in Georgia.
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  • Profile picture of the author DWolfe
    They are still found here in N.J. but they go straight into the recycle center, without being opened.
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  • Profile picture of the author Kay King
    We actually looked for them in MS because local restaurants ran 2 for 1 coupons every so often....and the best "person powered" car wash in town had $10 off coupons.

    For the OP - I'd talk to neighbors and see if they know what a Valpak is - if they receive them, use them, etc. I'd do that before I went to the meeting....
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  • Profile picture of the author hfbadvertising
    Why don't you do EDDM Every Door Direct Mail. Val pack is cluttered with other advertisers. EDDM is separate and you will save on postage. You can choose your own zip codes and area.

    You can check it In the USPS website.

    Also for a targeted response you can get a list based on criteria's.

    This will allow you to target your audience directly without wasting money.
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    Harris Brown
    HFB Advertising

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  • Profile picture of the author Brian Bozarth
    I get ValPak 2-3 times a month. My kids love rummaging through it.

    Having said that, we do usually look through ValPak and similar promotional packets every time we move to a new area... or are bored. It still is used.

    Helpful tip: Large, engaging imagery, few words, good promotion. Don't have like a 15% coupon. It has to be 2 for 1 or something like that for my family to use it.
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    Marketing Instructor - Marketing Leadership Course

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  • Profile picture of the author DURABLEOILCOM
    There are other competitors I receive in the mail like Clipper Magazine and Money Mailer, it would be a good idea to see which company gives you the best advertising package. I was wondering if this would work for my AMSOIL business offer of 25% + Free shipping offer?
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  • Profile picture of the author eccj
    I would listen to Claude on this as he has actually made money on this and ignore everyone else.

    People ignore advertising no matter the medium. It's your job to make them not ignore you.
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    • Profile picture of the author yukon
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      Originally Posted by eccj View Post

      I would listen to Claude on this as he has actually made money on this and ignore everyone else.
      You have no idea what Claude or anyone else made.
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      • Profile picture of the author eccj
        Originally Posted by yukon View Post

        You have no idea what Claude or anyone else made.
        I have an idea of what Claude has made on shared mailiers because he has shared that info.

        The main point being is that the "OMG I totally put it in the trash man" crowd should be ignored. People ignore ads but almost every medium works if you make it work.
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        • Originally Posted by yukon View Post

          You have no idea what Claude or anyone else made.
          Actually, I've talked about my results a few years ago here (If I remember correctly)

          Originally Posted by eccj View Post

          I have an idea of what Claude has made on shared mailiers because he has shared that info.

          The main point being is that the "OMG I totally put it in the trash man" crowd should be ignored. People ignore ads but almost every medium works if you make it work.

          Yeah, the big benefit of these direct mail magazines/envelopes is the cost per insertion/page.

          Even my best results were only one customer per thousand coupons being mailed out. My guess is that 50-80% of these envelopes (using Val-Pak as our example) are thrown away unopened. Junk mail. So?

          But my cost per thousand was so low that I still made back anywhere from 25 times my cost to 44 times my cost.

          If your cost is low enough, any kind of advertising can be profitable.

          And this should be said as well...

          The first year or so my ads didn't generate a profit over cost. I tracked everything. I read books on direct response marketing, and eventually started making money. I mean I spent maybe a hundred hours in the library looking at magazine direct response ads...trying to figure out what the winners had in common. But the books on copywriting and advertising (direct response, not image ads) taught me the most.

          I still advertise every month in the Town Money Saver. And a couple months ago, I ran an ad that I shared on this forum with great results. But they always make a profit, if the headline and offer are good enough.
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  • Profile picture of the author yukon
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    "There you have it your honor. It was posted on the internet!"

    "I rest my case."
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    • Profile picture of the author eccj
      Originally Posted by yukon View Post

      "There you have it your honor. It was posted on the internet!"

      "I rest my case."
      It's called testimony.
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    • Profile picture of the author hometutor
      Originally Posted by yukon View Post

      "There you have it your honor. It was posted on the internet!"

      "I rest my case."
      So thanks for sticking up for me, but I can make up my own mind and to be honest, you're not making yourself look very good with these type of posts.

      Okay, I know the mindset so - flame on.....
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      • Profile picture of the author yukon
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        Originally Posted by hometutor View Post

        So thanks for sticking up for me, but I can make up my own mind and to be honest, you're not making yourself look very good with these type of posts.

        Okay, I know the mindset so - flame on.....

        I didn't mention you let alone attempt to stick up for you.

        #deeznuts
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