I have a question for you that I need some feedback on. I am getting more and more requests, generally from very small businesses, to set up lead generation assets and campaigns. As all of you know there are several parts to a lead generation campaign, i.e. lead magnet, copy writing, landing page set up, online advertising management, etc.
What I am struggling with is how much to charge to set up some or all of these elements. I don't do by the hour stuff and I haven't for many years, but fixed pricing on this stuff seems to be all over the board when I talk to other freelancers.
I have talked to some that say they set up everything for $500 and others say $1,500 for the whole thing. I still get others that break it apart and say things like the lead magnet and copy writing will be $4,000 and other stuff is also of varying costs.
Those of you doing this for clients, I would love some thoughts on how you price and bill this.