What is Your offer? Are you easy to say "Yes" to?

6 replies
Niel Patel refers to selling in Brazil as an easy way to make a thousand sales at an over $1, 000.00 price point, because they can't get out of paying, for some reason.... So you can literally offer it on payments of 20 bucks per month if you want to, and it's money in the bank. The product is one thing... But the way your offer is structured is a major factor. We must be easy to say " yes" to. Interested in hearing how different people structure their offers. Have you considered this?
#easy #offer
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  • Profile picture of the author John Durham
    Ghost town, huh? Well, in any event; offer structure is a MAJOR component to success in any sales pitch.. being easy to say " Yes" to is major.. Wether it is by creating 3 bonus products worth 10 times the price, or by offering a payment plan that a person can't say " No" to.... "There" is a key
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  • Profile picture of the author 1Bryan
    Lol, every subforum is a ghost town now. I don't know what happened. You can find people were still posting regularly in 2016 ... somewhere in 2017 and 2018 everyone just about dropped off.

    Good post though.

    (Just want to make it seem like you are not talking to yourself)
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  • Profile picture of the author ryanbiddulph
    I found too; when you target and connect with the perfect person, they buy what you offer. Independent of pricing or any other factor. The 1 constant; make your product easy to buy. Amazon, Selz, any site with 1 or click and buy policies. But if you really resonate with someone they see solutions and give little thought to pricing. Price points work perfectly for these folks. As you branch out into newer markets it can help to get your pricing down cold, for sure.
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  • Profile picture of the author misterme
    Payment plans aren't part of the offer, they're introduced to facilitate the close when the Buyer indicates they sincerely want to buy but full payment at the moment may be an issue. The offer being "get that, and I'll give you this as well." Bribes. I mean, rewards.
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  • Profile picture of the author ewenmack
    When I had my lawncare biz, I noticed when I used incentives,
    like go into a draw to win a free breadmaker, the leads and clients ended up
    being of low value.

    When I focused on the biggest pain on using
    a lawncare service, or for that matter,
    hiring any contractor to do work around the home,
    and using a penalty if that should ever happen,
    I attracted the most valuable clients.

    Those that paid the highest per cut, greater frequency of the cut,
    stayed with me till they died,always paid on time
    and were a real pleasure to deal with.

    This flowed onto the valuation of the business when it came time to sell.

    It's not about the quick transaction, it's about the long term
    casflow per client and the asset valuation which becomes very saleable.

    Best,
    Ewen
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  • Profile picture of the author Peter Lessard
    I have been at this for a long time and I have been moving more and more in the direction of selling 'the offer' more forcefully than just selling a product or service.

    I say that with the caveat that all of the other things we would normally do should still be done.
    So yes of course, focus on pain points and build up the actual product...

    In regards to incentives attracting a different crowd, I would say it is true, so control the crowd by offering an incentive your ideal crowd would want.

    Anyone that would be swayed to buying lawn care thanks to a free toaster may be a bit of a dolt.

    Change the incentive to we donate 10% to the local children's hospital and suddenly you have a crowd you want as customers.

    In regards to what the offer actually is, I believe every part of it, from presentation to payment plan is part of the offer. The language of communication is part of the offer. The method they can buy (online chat, one click in an email) is part of the offer...

    On the subject of it being quiet in here, you can thank Facebook. Nobody needs to come to a forum, they are already on Facebook all day and it has self contained forums in the way of groups for anything under the sun.

    Absolute genius move when Allen sold the forum back in 2014.
    Whoever drove the decision to buy the Warrior Forum will never be bragging about it on a resume lol

    I popped in today because I stalk Ewen ;-)
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