I saw this title and it made me laugh How To Sell To An Idiot.
I had to have this book. Even though the reviews were terrible, even though it may contain nothing new or useful...the title was unique.
The title was also terrible positioning. Do you think that you sell to idiots? Does your offer appeal to idiots? Why in the world would you want an idiot as a customer/client?
I just got the book and haven't read it yet. Maybe it's satirical. Maybe the first line will be "Your customers aren't idiots. The title was designed to get you to buy the book. Now lets get to work on how to sell...."
I think the title is attractive to two types of salespeople;
1) Guys like me that thought it was funny.
2) Salespeople that think that the people they see are idiots.
The second book title was One-Hour a Day to 6 Figures. I just ordered the book, and really don't know what it's about, although the reviews were good on Amazon.
My first thought was that it would be a great title if the book is on Sales Prospecting....or marketing your business.
It gives the vague requirement of one hour a day, and offers a huge income. My guess is that people reading the title are thinking "Sure, I'll invest an hour a day to grow my income. That sounds completely doable".
And the title is smart in not saying "Work One Hour A Day". The title doesn't even tell you that it's going to be real work. Some people are thinking "Maybe that hour a day is watching TV, or meditating, or going for a walk, or setting goals, or eating fish".
Saying it's work is unattractive. A great book title with much to teach us. It reminds me of Think And Grow Rich. A perfect title offering riches, implying no physical effort.