Video and Image Services

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Hi everyone,

I'm new to this section of the forum and I'd appreciate some feedback from experienced offliners.

I've developed a set of very good skills in making high quality videos and images. I am considering offering these skills as a service. I can make very good quality and engaging videos which may be useful to businesses in promoting their products and services either on their own websites or by sharing on social media.

My question is - how much demand is there from businesses for this type of service?

I'd be grateful for your thoughts about this - especially if you are an existing and experienced offliner.

Many thanks,

John
#offline marketing #image #services #video
  • You've only asked one of two very important questions.

    1. How much demand is there for video services?

    You forgot -

    2. How many people currently offer this service?

    The answers are -

    1. Huge, ever-increasing demand.

    2. Probably way more than can actually eke-out a living doing it.

    Go to Fiverr. Punch in "Video Services." Then review the untold listings. That's just Fiverr, remember.
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  • In this modern era of social media... success breads success. If this is something you want to do for a living... then you need to be doing it. You should have a Insta account.. you should have a youtube account.. you should be producing content image and video that represents you as an artist, and displays your abilities. In theory... jobs could and should follow ~ if you have the skills.

    Regardless if jobs do make their way to you via these platforms.. having these in place to use as a portfolio is pretty much a requirement.

    In terms of people to look to, in terms of your desire to work in the industry.. I would be watching Gary Vaynerchuck. I would probably watch Casey Niestat. Without question I would be looking at Peter McKinnon. I might actually suggest looking at this video.



    Hope that helps!
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  • More thoughts from experienced off liners would be most appreciated.
  • Here's my take - if you can produce quality anything ... sell it direct to businesses.

    No one on Fiverr is your competition. Business owners, by and large, do NOT check out Fiverr.

    Competition is good. It means there's both money and demand.

    Do what most won't do - Sell direct.

    Businesses that have to support 10 F/T employees or more. Payroll + Benefits = $ 500K +

    These business owners don't hang out online the way IM-ers do.

    You have to meet them where they are.

    They are extremely common.

    But they don't hang out on forums, freelance sites, or Fiverr.

    P.S. I am from the old school Warrior Forum. Back when we aspired to be Major League.

    Do you think MLB players care about guys who play softball?

    Nope.

    Fiverr is the guys who play softball. Go be Major League.

    P.P.S. Here's how old school Warriors tested an offer:

    They ran real traffic to it. The best traffic they could. They didn't wait for folks to tell them Yes or No.

    Face it, the last of the Warriors these days are more likely to try and talk you out of anything.

    Under the guise of being "realistic."

    Guess what?

    The average American is: Fat, Broke, and Unhappy.

    That's what realistic gets ya.

    Don't be realistic.

    Be f-ing phenomenal.
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    • As if everyone can sell, proficiently.

      As I said, Fiverr is just one of many sites where a business can obtain a video.

      Maybe - but they all know how to go online long enough to do a Google search for 'video services.' Any successful business owner knows how to find what they need, when they need it. Randomly calling businesses in the hope that they might need a video is nothing but a time-suck.

      Encouraging people is always a good thing. Believing that they can do something just because you can, rarely works to their benefit. Putting yourself in someone else's shoes to see how you might help them is the best way to approach a problem. Trying to put them into your shoes, rarely, if ever, works to their advantage.

      Cheers.
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  • Do you have site or some examples?
    Thanks

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    • Hi,

      I am still at the "figuring out if this is the way to go" stage. I would only ant to offer something where there is a least some sort of demand so I thought I'd start by asking a group of people whom I believed would actually know.

      I'm putting together a youtube channel with some videos to promote my mobile apps so I'll try to remember to pop back and leave the link (if OK with the mods) when I've to a few up. Let me know if you actually want a video and I'll see what I can do to help

      John
  • OptedIn,

    You speak as though you and you alone know what's good for people. That's not you putting yourself in their shoes.

    That's you feeding your own ego.

    Sales is not complex. It's matching. Nothing more than matching. If the OP can make a targeted list of people who want to buy his services and he contacts those businesses, all that's left is a negotiation of price/fee.

    It ain't rocket science.

    OP can handle that.

    P.S. Most successful business owners are not Googling for video services even if they need them.

    There's a reason why b2b still uses direct mail and direct sales HEAVILY.
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    • Actually, no - that's precisely what you were doing, telling the OP how to go about his business. No where did he mention wanting to sell. You interjected that because you believe it's what he should be doing, so apparently it's you who thinks he alone knows what's good for people.

      That's what people say when they don't have a valid argument to defend their position. lol

      Ridiculous. I'm willing to wager that I have been selling in one form or another for longer than you have been alive.

      1. Sales as a theory is not complex at all. Being successful at it is another thing altogether, that's why the majority of people fail, miserably.

      2. How do you propose the OP "make a list of people that want to buy his product or service?" Again, this is NOT something that any desire to do has been expressed at any level.

      Really? Why don't you ask the OP if that can be handled, rather than assuming you have any idea whatsoever what he is capable of and wants to do going forward?

      Wrong. And you have absolutely nothing to back up such an incredibly ludicrous comment. Nothing, at all.

      Yes, I've done both, but they still have nothing to do with the OP's original question. Perhaps you should sell for him and he can just make videos. That seems like a win-win to me.

      Cheers.

      P.S. No need to worry about my ego being fed. It's always very well satiated. lol
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  • So far you have argued against:
    • Targeting
    • Prospecting
    • Testing an offer
    • Customer profiling
    • The definition of a sales transaction
      Etc, Etc.

    Yet you want people to believe you know sales and were actually good at it?

    So I am fine with what I posted.

    It's the basic skeleton of testing an offer to likely prospects using the means by which it will most likely be accomplished.

    Yeah, what a freaking horrible idea!

    (Sarcasm)

    I go back to that, "What happened to this forum?"

    P.S. Put your leg down. There's no need to mark territory. I first became a Warrior in the mid 2000s. I post a few times ... go away for months, post a few times, go away for months.

    Since this place is looking deader than it was just a couple years ago, the next time I go away for a few months, I probably won't be back.

    So there's no threat to whatever you get out of being the last troll on WaFo.
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    • The only thing I have stated is that I don't see where you telling someone that they should do something that they never inquired about will benefit the OP in any way.

      "My question is - how much demand is there from businesses for this type of service?"

      Nothing more.
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  • Banned


    Stay away from IMers and sites like Fiverr, the majority of those people will buy low end 3rd world before they buy quality.

    I have a family member that is a video editor, makes 6 digit salary making videos for offline businesses. The recurring jobs are informational videos, like training videos for offline businesses. Those types of jobs are consistent and repeat year after year from the same buyers (update training material, etc...). He also does TV commercials for big box stores.

    Anyways, stick with businesses that are well established, they can usually afford to buy quality services.

    If you're serious about this, hire some local help and start a film crew, buy the necessary equipment as needed.
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  • Thanks to everyone for a lively and most enlightening debate! I hadn't intended to raise such a fever!

    The arguments above are really interesting. It would be lovely to work online only but is this at the risk of only finding low paying jobs because of all the competition or maybe finding no jobs at all? Countering this I notice on People Per Hour that there are UK based people (where I am) who have had 200+ sales.

    The other side of the coin is to go for real, offline businesses, which is what was on my mind when I posted the initial question. The thinking here is that this entails selling but could find better paying work and may even lead to a "proper" business.

    Two different routes. There is a skill in knowing where and how to find work online and a different skill in finding businesses and then selling to them offline. I'm not a great sales person but sometimes you have to push yourself if you want to move forward.

    Once again, thank you to everyone who has contributed. It looks to me as though there is some merit in offering videos services to the offline community. I'll consider online, too, though.

    I have a bunch of questions on my mind now (how to get set up, how to prospect, approach businesses etc - where to sell online if I go that route - you know the drill) but you are welcome to continue the existing debate. I look forward to hearing more from you all.

    John
  • Hey,

    If you want to focus on multiple niches using one domain, you have a huge task ahead. You would need content of great quality to cover all those niches.

    If you wish you make this domain to be able to rank high for different terms in multiple niches, you should prove the credibility of your website in terms of content quality and usefulness of it to the visitors.
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  • Just find job posting on Upwork, Freelancer, etc then you will know the demand.
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  • I would suggest go with fiverr and upwork.Try it out there...
    Theres tons of opportunity and everyone loves videos more.
  • I have seen many people selling similar services on Fiverr but their quality is not that great. Most of them have a few templates and they keep changing these templates to suite the new requirement. If you can create really good images and videos unique for each requirement, you may charge premium price for your services. Quantity is available in the market but quality is missing. And good quality customized images and videos are too expensive. You can place your services somewhere between the two extremes.
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  • Nowadays , there is a enough demand for this type of service.
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  • Hi john . Nice to see you.
    I had personally no experience of video marketing but I had a close fellow who worked on it. You just can not believe it that She used to earn more than enough from it. The demand of it is increasing day by day. You can use different platforms to provide yours services and can earn well
    wish you best luck for that
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  • Just find job posting on Upwork, Freelancer, etc then you will know the demand.
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  • John, go with the philosophy that you have 7 billion people on this planet of which you need 3 or 4 every month for this to work out. So if you ask me there are enough customers.

    But the problem as mentioned in this thread is there are also a lot of people giving this service.

    This means you have to come up with clever differentiation of yourself in a way that you separate your service from most of the people out there.

    Try to find out the exact problems that people who need your service are facing.

    Go to blogs that have these services mentioned and read comments of people.

    Go to Amazon and check the how-to books in this area and read comments of 3-star ratings.

    Collect as much information as you can so that you can design an irresistible offer.

    This exercise may take some time but when done correctly you will be able to get a steady stream of customers who you would have nailed with your offer.

    On the contrary, if you just go and list yourself with Upwork or RemoteCo or whatever then you are just going to fight for crumbs.

    Every extra hour you spend researching and creating your irresistible offer you are going to earn more no matter what.

    Best of Luck.
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    • Hi Amit.

      Thanks for leaving such useful information. I've made a note and it will be very useful to me and others, no doubt.

      Thanks,

      John
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  • 1. Yes, businesses need images and videos. No, they don't actively pursue it and they certainly don't know what they're talking about on this subject--meaning they don't know how to pick a good provider. In plain English, they don't know how to buy.

    That's good news.

    2. No, you do not want to compete in a freelance marketplace alongside many other similar providers. See #1 for the reason why: the market cannot tell the difference between y'all...so the service devolves to the lowest price.

    3. You DO want to appear in isolation: away from all other video/photo experts, so the prospect can't line you up against the others and make a spreadsheet to see what they can get for the lowest price.

    This means you need to develop your own target market.

    How do you do that?

    Niche down. WHO do you do these services for? What specifically do you take images and videos of? What outcome/result/purpose do you do these things to help your clients achieve?

    "Everyone" is a terrible target market. It's practically impossible to differentiate yourself with "everyone." Get specific. Who is likely to value you the most? Who can you get in front of, since your work is likely to be local for now?

    In your marketing, you stand out by a) appearing when unexpected and b) NOT TALKING ABOUT VIDEO/PHOTOGRAPHY.

    Talk instead about the problems you solve and the results your solutions bring your customers.

    Since I know your target market doesn't understand photography or videography, but they have a vague awareness that they need it, I would prepare a short report to educate them. WHY they need your services (show them an ever-expanding list of outcomes and reasons why and how they can incorporate what you do into their world)...and HOW to know a good provider from a bad one. You want to set up this list so it positions you as the ONLY provider who can do what they now suddenly know they need done. Hence the niching down: much easier to do the positioning job when you're talking to a specific person.

    Talk about what you do and you'll only succeed in driving yourself into the commodity realm.

    Talk instead about your niche, their problems, the results you get them.

    Oh, and get this book (not an affiliate link) https://www.amazon.com/When-They-Tha...dp/B00O94P30U/
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    • Many thanks, Jason.

      Your contribution is excellent

      John
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  • These days video automation tools are taking over the video creation space.

    These type of software tend to be more an more sophisticated.

    People are looking for a software they can use to create a video with just a push of a button in a couple of minutes.

    Drag and drop some images and titles with music and narration, push a button and your video is ready.

    Then, upload it to all the platforms.

    This is what people want.
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    • Edited for accuracy.
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    • Most (business) people want more sales...
  • A few years ago I was talking with a video guy telling me he wanted to get into commercial jobs doing videos for business because he found bigger companies were paying up to $65,000 USD to the established video companies doing that kind of work. We're talking trucks showing up filled with A/V equipment and that level. I'm not certain but at lower levels looks like it may be helpful to not just do audio/visual but also provide the marketing copy, concept, etc. So maybe you want to hook up with a marketing company that could use an a/v arm to ramp up what they offer to their clients rather than going direct to business owners yourself.
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  • Oh, it's always in demand alright.

    You could do some freelancing editing work on the side, but you'll have a lot of competition. Plenty of us (myself included) who hire from freelancing sites tend to pick first from the ones who charge the lowest prices (ex. India, Philippines. I do prefer the latter though. More pleasant to deal with most of the time. And I often get a bang for the buck).

    Video production would be a damn good idea. Once you have the capital, you could start your own production firm. The businesses who can pay you more are those who prefer having a professional team do their videos.
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  • Not soo much
  • Trying to sell anything is hard unless you can show the business owner actual results that you have gotten for someone else. For example, with video, you used a video on FB to get 245 leads at $x per lead, and they made $xxxxxx revenue as a direct result.

    That makes the new guy want to buy, not the video or ad service offer.

    So if you know what you're doing then give it away a couple of times. manage someone's ad account for free (they still pay for the ads) and get them results in exchange for their case study and testimonial. Never try to sell "videos". You won't even be able to give them away.
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  • In this modern era of social media... success breads success. If this is something you want to do for a living... then you need to be doing it. You should have a Insta account.. you should have a youtube account.. you should be producing content image and video that represents you as an artist, and displays your abilities. In theory... jobs could and should follow ~ if you have the skills.
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    In this service there is really a very high demand because lots of peoples are using this kind of video image services.
  • This was really a great information to know about video image service. I think i am the only person who is not in update about this.
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  • This is one of the high demanding service Offline. People love visuals and business owners knows it as well. All you need to put up some great samples in an ipad, and reach out to some of the local clients like restaurants , Doctors , auto parts etc and show them what you can do. Should get some orders in the first week.
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