How to form small business alliance?

18 replies
Whats the best way go about creating a small business alliance, I want to provide fb ads to chiropractors, what are some other professionals i can team up with that can send referrals my way? I contacted a local web designer but he says he gets all types of clients that needs websites

I'm thinking about going to local meetup groups, but they don't seem as targeted...


Any ideas?
#alliance #facebook ads #meetups #networking
Avatar of Unregistered
  • Profile picture of the author Jason Kanigan
    Relationships.

    And relationships take time.

    If what you're talking about is a referral group that passes business back and forth, consider this...

    ...do you really want to jump into bed with the first person you meet?

    Are you sure that graphic designer you found a minute ago will get the job done on time...and make the client happy? Because if they don't, and you referred them, you'll be held to blame.

    Yes, you didn't do the work, but in the client's mind that vendor came from you.

    Take your time and find people who are clearly "in it for the long haul", have real skill, and do what they say they'll do. Those are disappointingly rare.
    {{ DiscussionBoard.errors[11393607].message }}
  • Profile picture of the author eccj
    Seems like a hard way to get chiro's.

    You need people who sell to chiro's to recommend you.

    Or just make chiro ads on FB and advertise to chiro's. You know most of them can't resist clicking the ad to see what their competition is up to then....... BAM! Hit them with your pitch.
    {{ DiscussionBoard.errors[11393792].message }}
    • Profile picture of the author JeffDC89
      Originally Posted by eccj View Post

      Seems like a hard way to get chiro's.

      You need people who sell to chiro's to recommend you.

      Or just make chiro ads on FB and advertise to chiro's. You know most of them can't resist clicking the ad to see what their competition is up to then....... BAM! Hit them with your pitch.
      Wow.... Yea you're right i was considering people who sell to chiro like payroll sales people but they maybe hard to find locally i would assume.

      Is having a whiteboard video demonstrating how i can get them clients too much in a pitch?

      Or do you think i have to get an office physical whiteboard & make a video of me drawing it out for them?

      This is what i have been playing in my mind as far as fb ad sales pitch, with a question at the end like "Would you like for me to get you more patients in your practice like this?"
      {{ DiscussionBoard.errors[11393995].message }}
  • Profile picture of the author savidge4
    There is an issue with all of this... the limitation of your target. You want Chiro's and honestly that great. But targeting them on FaceBook. lets be realistic here, there is no way to target Chiros on FaceBook. will your ad be seen by 1.. maybe.. but will your ad be seen by majority Chiros only.. simply not a chance.

    This type of targeting is what LinkedIn is for.

    I personally... I target Chiros..and to be honest, the most effective method to get in front of them.. is to literally do just that.. get in front of them... show up about 10am offer to buy the office lunch and schedule 30 minutes to get your pitch on.

    Cold Calling at its finest - it really doesn't get more targeted than that
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[11394332].message }}
    • Profile picture of the author Ron Lafuddy
      Originally Posted by savidge4 View Post

      There is an issue with all of this... the limitation of your target. You want Chiro's and honestly that great. But targeting them on FaceBook. lets be realistic here, there is no way to target Chiros on FaceBook. will your ad be seen by 1.. maybe.. but will your ad be seen by majority Chiros only.. simply not a chance.

      This type of targeting is what LinkedIn is for.

      I personally... I target Chiros..and to be honest, the most effective method to get in front of them.. is to literally do just that.. get in front of them... show up about 10am offer to buy the office lunch and schedule 30 minutes to get your pitch on.

      Cold Calling at its finest - it really doesn't get more targeted than that
      There seems to be no end to the nonsense that people will go through to avoid direct contact with another person.

      Having done what the OP is asking about here...with chiropractors, showing up before lunch with someone who the chiropractor would very much love to meet, always gives me the upper hand. They happily buy lunch.

      Ron
      {{ DiscussionBoard.errors[11395122].message }}
      • Profile picture of the author eccj
        Originally Posted by Ron Lafuddy View Post

        There seems to be no end to the nonsense that people will go through to avoid direct contact with another person.

        Having done what the OP is asking about here...with chiropractors, showing up before lunch with someone who the chiropractor would very much love to meet, always gives me the upper hand. They happily buy lunch.

        Ron
        Out of curiosity Who do chiropractors want to meet?
        {{ DiscussionBoard.errors[11395145].message }}
        • Profile picture of the author OptedIn
          Originally Posted by eccj View Post

          Out of curiosity Who do chiropractors want to meet?
          People with bad backs?
          Signature

          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

          {{ DiscussionBoard.errors[11395459].message }}
          • Profile picture of the author eccj
            Originally Posted by OptedIn View Post

            People with bad backs?
            I know Playmates were going for $500 a night for a party.

            Find one with a bad back and you'll get lots of meetings.
            {{ DiscussionBoard.errors[11395585].message }}
            • Profile picture of the author savidge4
              Originally Posted by eccj View Post

              I know Playmates were going for $500 a night for a party
              How exactly do you KNOW this? LOL
              Signature
              Success is an ACT not an idea
              {{ DiscussionBoard.errors[11395622].message }}
              • Profile picture of the author eccj
                Originally Posted by savidge4 View Post

                How exactly do you KNOW this? LOL
                I was outside of a Playboy/JimBeam??? Party years ago when they were setting up. Casual conversation with some of the people setting up revealed the amount.

                From the looks of things the Jim Beam girls were a lot less.

                So if your Chiro loves Jim Beam you could be looking at a lot less than $500.
                {{ DiscussionBoard.errors[11395817].message }}
        • Profile picture of the author savidge4
          Originally Posted by eccj View Post

          Out of curiosity Who do chiropractors want to meet?
          Im still waiting to see the answer to this myself, @Ron Lafuddy a hint at least? LOL
          Signature
          Success is an ACT not an idea
          {{ DiscussionBoard.errors[11397801].message }}
    • Profile picture of the author JeffDC89
      Originally Posted by savidge4 View Post


      I personally... I target Chiros..and to be honest, the most effective method to get in front of them.. is to literally do just that.. get in front of them... show up about 10am offer to buy the office lunch and schedule 30 minutes to get your pitch on.

      Cold Calling at its finest - it really doesn't get more targeted than that
      I agree, I already have like 3 chiropractors i've used personally. I'm thinking about leveraging those relationships and getting video testimonials. But after that the cold walk in approach is what i've been contemplating for quickest responses.

      I had to start back studying my sales prospecting book again....

      Thanks
      {{ DiscussionBoard.errors[11397776].message }}
      • Profile picture of the author savidge4
        Originally Posted by JeffDC89 View Post

        I agree, I already have like 3 chiropractors i've used personally. I'm thinking about leveraging those relationships and getting video testimonials. But after that the cold walk in approach is what i've been contemplating for quickest responses.

        I had to start back studying my sales prospecting book again....

        Thanks
        When you drop into professional groups like this.. they all know each other... to some extent they think of themselves as competition. The reality however... they are seperated by geography.. and THIS is to be what will become your best friend.

        A little experiment: Goto the 3 Chiros you know. get on thier internet connection at thier office and search " Chiropractors ". Easy enough.. take a screen shot of each of the 3 results. As long as there is a small amount of seperation in terms of location.. ( and your community is of decent size ) the 3 listings should be different.

        Google is taking great strides to actually reducing the world we live in and search for, to proximity of the search. But Savidge4.. I use facebook. Of course I get that.. but what is more valuable than video testimonials from 3 competitors? Showing how you can beat all of them based on geography.

        Facebook allows you to target based on geographical attributes...

        Why is that so important? its time for you to do some REAL home work. Read up and understand terms like " Patient Outcomes " and " Patient Success " These are some of the terms that can be used to not only make them understand geo targetting, but they will actually prefer it.

        Patients within close proximity are more likely to keep, and actually show up for appointents.. once a routine is set in motion, it is these same people that will maintain that schedule following through with " Patient Success " MEANING... the PATIENT becomes the voice of referal... they went to doctor X and we worked as a team and they dont feel the pain in their Z anymore.. you should go see him.

        It is PROXIMITY that plays into all of this... Getting leads is one thing.. start discussing Patient Success.. and they will cock their heads to the side with that " Did he just say that? " look.

        So bringing this back full circle.. at some point you should be able to sit with the 3 Chiros you know... Pitch them on fine targetting their leads for greater patient success, and then drop in because these are based on location do you have fellow Chiros outside of your area that would need services as I offer you? DONT get a name and number.. have them CALL them right there, have him/her introduce you and exchange numbers with the refered doc while on the phone.

        And THIS would be an example of how to leverage your existing clients and going from the straight cold call to a better than warm lead.
        Signature
        Success is an ACT not an idea
        {{ DiscussionBoard.errors[11397800].message }}
  • Profile picture of the author laurencewins
    You need to be extremely careful when approaching any medical therapists such as that. One reason is that they have a lot of restrictions about how they're allowed and not allowed to advertise. I know this from personal experience. I'm not saying - don't try- just be aware of the potential negative reactions that won't be your fault. These rules may vary by country. I speak about Australian therapists, whereas other places may have totally different laws.
    Signature

    Cheers, Laurence. Writer/Editor/Proofreader.
    Website / Blog for more info.

    {{ DiscussionBoard.errors[11394360].message }}
  • Profile picture of the author ryanbiddulph
    Help people without asking for anything in return Jeff. Stand out from the crowd by being generous. Make friends. Then, all types of alliance opportunities arise when you have trusted friends all around you. Be of service in as many ways as possible. Whatever you want will be yours.
    Signature
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11395137].message }}
  • Profile picture of the author LWalsh
    Hello friend,
    Are you really convinced Web designer you saw that a second past are certain to find the business done in time and create your customer satisfied? Since they really don't, and also you also called them you'll be prepared to attribute.
    Have a nice time.
    {{ DiscussionBoard.errors[11395364].message }}
  • Profile picture of the author JanetGriggs
    Hello friend,
    That is a problem together with most this... the limit of one's goal. You want Chiro's and frankly amazing. But targeting them. Let's be sensible here, there's not any way to target Chiros on facebook. Will inch sees your ad... Maybe... But can your ad be viewed by vast majority Chiros... Not really just an opportunity.
    {{ DiscussionBoard.errors[11395773].message }}
  • Profile picture of the author ShayB
    Originally Posted by JeffDC89 View Post

    I'm thinking about going to local meetup groups, but they don't seem as targeted...


    Any ideas?
    I have been with Meetup for over a decade, in two different areas of the country. I organize 2 groups on Meetup (one business, one social).

    If you want to use Meetup to form a small business alliance, then start your own group. Most Meetups for businesses aren't very targeted, but you can make your own group as targeted as you'd like. (It's less than 20 bucks a month.)

    If you approach it as a way to develop relationships, you'll do fine. If you just use it as a way to develop leads, you'll probably struggle. My business group is literally just a way for biz people to meet for coffee once a month while we talk about business stuff. It's awesome. I've learned so much about the area (I haven't lived here long), started developing business relationships, and we've even (spontaneously) started to brainstorm in a Mastermind-ish sort of way at our meetings.

    The other advice you've gotten here is great, but I wanted to give my two cents since you specifically mentioned Meetup.
    Signature
    "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
    {{ DiscussionBoard.errors[11395913].message }}
Avatar of Unregistered

Trending Topics