I am in affiliate marketing (couple months now) and currently, I am promoting web hosting platforms by offering to create free websites for local businesses in my area. My strategy is to create a free website and disclose that I will get paid when a client pays for a certain hosting platform, which they obviously have to. I aim to over deliver and create a relationship with the person soi can upsell them on things they will need like writing content for example. I am a student in South Africa, Cape Town and I am exceptionally good at creating Wordpress websites. Cape Town is extremely developed and most people here use the internet with over 50% accessing the internet through mobile.
There are 100s of businesses here without websites and reasons I have discovered is that some feel its not necessary while some feel its too expensive. Initially, I thought I would just search for different niches on google and see which ones do not have websites. I did this collected numbers and I started calling. I realized people are very impatient so I optimized my cold call script to just get to the point. Initially, I believed people would be at my feet thanking me (free website...hello?) but it seems that people either got scam like vibes, one lady laughed and was in disbelief and some were just impatient and hostile and seemed not to appreciate a cold call. In most instances however people allowed me to pitch my offer and actually gave me an email address. Great! Out of 10 people, 5 give me email addresses and like 1 person will reply.
So I am thinking there is a more efficient strategy I could be using. There is no doubt most businesses want websites but perhaps I'm coming at from the wrong angle. Has anyone ever utilized this sort of affiliate marketing? I could really use some help. I have a website (didn't want to post it because I'm not sure if it's allowed here) and I have been doing this just for a month so maybe I could be jumping the gun and maybe I should continue on this path? I don't know but I would appreciate any and every suggestion. Thanks in advance!
I brainstormed and came up with these ideas
- Connect with black-owned business (I am black myself so perhaps they will be more patient and less skeptic) plus most black-owned businesses here cannot afford 1000s of dollars for website development
- Attend businesses events and attempt to network with people
- Physically go to people's place of business and pitch instead of cold calling
- abandon trying to acquire local leads and attempt to find leads worldwide with a different strategy altogether