How to Keep local business owners engaged?

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Hey warriors

I have a facebook group for business owners and entrepreneurs in my city. I run fb ads & trying to beef up my personal brand. My goal is to educate them on how to run their business more profitably by using paid ads.

Ive studied a few courses on Facebook ads but It seems most businesses will not want to get all techy and piece together all the nuts & bolts. So I just dont want to go overboard teaching the ins & outs which could easily bore them to death. But my end goal is to have an engaged group where people ask questions, provide answers and recommend it to their friends in the community who owns businesses. Not link posting etc.

I read in a fb group this is a surefire way to get more clients using the know like & trust factor.

Im thinking about hiring an content marketing expert from upwork to assist me with this.

To get the word out I'm getting cards printed with my group url. I will attend my city's chambers of commerce for networking.

How to keep local business owners engaged in a business related fb group? Or any advice on whats the best type of helpful questions to ask my group?

Thanks
#business #engaged #facebook group #local #owners #smma
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  • Profile picture of the author animal44
    Originally Posted by JeffDC89 View Post

    I read in a fb group this is a surefire way to get more clients using the know like & trust factor.
    And how's that working out for you...?

    I'd bet that came from someone selling a course on FB ads...

    Originally Posted by JeffDC89 View Post

    I will attend my city's chambers of commerce for networking.
    First question to ask everyone is "How much time do you spend in FB groups?"

    You might just find you're selling something that nobody wants...

    To answer your headline question, you'll keep their interest if you are able to bring in more sales at less cost than they can do themselves...

    The caveat is that everyone selling marketing/advertising services is claiming they can do that, so you have to convince them that you're the one they should spend their money with.
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    • Profile picture of the author JeffDC89
      Thanks for the reply

      The group will be for personal branding mainly. I myself have messaged people in groups for their services in the past once i realized they seen they were an expert in a subject.

      The fb group will always be free by the way.
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      • Profile picture of the author animal44
        Originally Posted by JeffDC89 View Post

        The group will be for personal branding mainly. I myself have messaged people in groups for their services in the past once i realized they seen they were an expert in a subject.

        The fb group will always be free by the way.
        Few serious business owners have time to faff about in FB groups. Usually social media stuff is delegated, often to an office junior, who has no influence and is probably more interested in watching cat videos...

        There are plenty of studies that show Google Ads outperform FB ads consistently. Reason is simple, people search Google for stuff, not Facebook. Facebook is where people go to share cat videos and the like...

        As a comparison, try running a live event. I suspect you'll get more people attending than will sign up to a Facebook group. Certainly, we found a live events more popular than webinars, even though it required more time and effort from the business owner to attend .
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        • Profile picture of the author JeffDC89
          Originally Posted by animal44 View Post

          Few serious business owners have time to faff about in FB groups. Usually social media stuff is delegated, often to an office junior, who has no influence and is probably more interested in watching cat videos...

          There are plenty of studies that show Google Ads outperform FB ads consistently. Reason is simple, people search Google for stuff, not Facebook. Facebook is where people go to share cat videos and the like...

          As a comparison, try running a live event. I suspect you'll get more people attending than will sign up to a Facebook group. Certainly, we found a live events more popular than webinars, even though it required more time and effort from the business owner to attend .
          Really live event dont you have to have previous case studies of how you helped x client get y results and have a team of staff to assist with all that?

          Not saying im afraid of all that but im just getting started im sure you can tell.

          I will keep that in mind, great idea....
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  • Yes, your goal is not to overwhelm them with all the mumbo jumbo of the Internet marketing world. Instead, as the other person put it, is to simply show them what you can deliver to them service-wise and the types of business you can bring to them.

    "But my end goal is to have an engaged group where people ask questions, provide answers and recommend it to their friends in the community who owns businesses. Not link posting etc."

    I think this is a great idea. I have never done it personally. I don't know how you would go about that, but I do believe that if you want them to be engaged, your job is to take care of that. Your job is to do their engaging for them and simply be there to make it happen.

    Being in this business, that's my end goal. Making sure that I'm the one doing the work (outsourcing it haha) so I can get paid!
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  • Profile picture of the author animal44
    Originally Posted by JeffDC89 View Post

    Really live event dont you have to have previous case studies of how you helped x client get y results and have a team of staff to assist with all that?

    Not saying im afraid of all that but im just getting started im sure you can tell.

    I will keep that in mind, great idea....
    I wasn't suggesting you should organise a live event, rather comparing the relative difficulty.

    To get your first clients:

    1. Look to your existing network. Who do you (or friends or family) know who might want your services? Or who might have a list of people who might want your services. e.g. do you know an Accountant? A Printer? A Web Designer? Anyone who already services the type of business owners who you want as clients. Will they introduce you? Endorse you?

    2. Create a lead magnet, such as a report. Should have reason why as well as how to. In other words sell the result as well as the method.
    Find people who already service the type of business owners who you want as clients and offer them the report as a free giveaway for their client base. Customise it for each taker with an introduction, mentioning you as the author. Supply them with a sample/template letter/email to their customers. Include an special offer "specially for customers of.." or a "for more information" link. Have your website in the footer of each page.
    This will do more for your credibility - and your bank balance - than trying to persuade people onto a Facebook group.

    As for case studies, you can possibly use other peoples. As an example of how, take a look at Ewan's Web Designer ad. He's used other people's case studies which can be found on the web.
    In a similar way, we've used other people's case studies to create giveaway reports.

    Sample Introduction (copied from my swipe file):
    I really appreciate all my valued clients and friends like you.
    And I am always searching for helpful ideas I can pass along.
    That's why I am delighted to share with you this short guide called 'How to make 2014 your best year
    ever.'
    It's written by marketing expert Graham McGregor and contains 12 proven strategies that any person
    can use to create more fun, success, happiness and enjoyment in their life.
    I love the ideas that Graham shares in this booklet because they are positive, simple and very easy to
    use.
    I invite you to read through this booklet and try any of the strategies and ideas that appeal to you.
    I know you will be pleasantly surprised at how effective these ideas are and the excellent results you
    will enjoy from using them.
    And I trust that the year ahead turns out to be your best one ever!
    Kind regards
    The person distributing the report was an Accountant and he's giving the author an endorsement by referring to him as a "marketing expert".

    Edit to say:
    Try the above along side getting people into your Facebook group and see the relative results...
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  • Profile picture of the author newton
    Provide as much value for free as you can, would be the obvious answer.


    So you could do case studies of clients you run FB ads for, show the results. Then help other businesses run their campaigns for them. Value first, then offer the help.


    Free course or blueprint might also help.


    Rather than focus on getting lots of them engaged, I'd personally want to just get value out there and start closing as many as you can. You only need to start getting a few people in and then start to sell.


    But provide value first, prove your worth. Then they'll be more willing to hand you their credit cards.
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    • Profile picture of the author OptedIn
      Originally Posted by newton View Post

      Provide as much value for free as you can, would be the obvious answer.
      That's a good way to stay poor. Better to give a limited amount of extremely high-quality your product, service or information to prove that acquiring more is worth paying for.

      There is no upside in providing an inordinate amount of anything as you dilute the perceived value of the information you are disseminating.

      I loathe clichés, but, "Less is more."
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  • Profile picture of the author Peter Lessard
    A few things I would like to add.
    So that you can judge the value of the information I share, a bit of background.

    My agency deals specifically with companies doing a minimum of 1mm/yearly and looking to scale dramatically. Generally my clients or target market are at 2mm to 3mm yearly. I deal specifically with companies that sell something people search for or know they need. I do NOT deal with coaches, courses, make money online stuff. Examples are HVAC companies, roofing companies, blast door companies, direct to consumer manufacturers etc.. so they are REAL type businesses not caught up the make money online stuff.

    These owners ABSOLUTELY belong to some Facebook groups.

    The ones that don't belong to Facebook groups are generally 55+, have been running their business for 25 years and are not in growth/development, but rather trying to fight the tide. They are not my target market. Having said that even these folks often belong to a few groups, but they are personal interest. Maybe the love cigars, or belong to a group that travels to their favourite yearly get away.

    The ones that own companies looking to scale dramatically are very success/development motivated. They generally do NOT belong to groups that teach the technical work, if they do its more to learn how to quickly vet if someone they are going to hire has an idea what they are doing... but the most certainly belong to some groups... often personal development, following authors, speakers or people they respect. Targeting people that follow Gary V or other thought leaders lets you work with folks that actually have a love for marketing/development/new ideas, so its a win win.

    Now on to your mission. Your trying to get clients. To do that appearing as the expert is a good thing. To accomplish this things like recaps, case studies, quick vids that are NOT too technical will win the game. Put in place intent based remarketing. In other words if you put out a video on how businesses can save 30% on their adwords budgets, track views and remarket to those with that interest etc...

    Here is the rub. WAY WAY WAY before you start randomly putting out content, you need to know your market, decide EXACTLY who you want to sell to, EXACTLY what you want to sell them and then work backwards from there on your marketing funnel that starts with content and omni-presence, all the while leading them to an action, likely booking a call or ringing you up.

    One thing that should always happen is this. If someone visits your web site, they should forever more see you as omni present through retargeting. With this method you may have no idea what they would or would not read/watch, but you don't need to, just put out useful quickly consumable content and let the stats dictate where you should focus, of course making sure you can actually sell something related to them.

    Once you master this, it can be the exact thing you deploy for them.
    As an example Google Adwords rocks for local services BUT you can put results on steroids by remarketing to those that did not convert.
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  • Profile picture of the author owenlee
    I would share my process and show them how to get from their pain point to their solution.

    Most of them like to get to the desired solution but not willing to put in the work.

    That is where they will be willing to pay you to do it for them or teach them.
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