how to turn a bonus into a problem?

10 replies
Hey Everyone

I am having a challenge, making what i think is a bonus into a problem worth solving.
In a B2B business most business owners like a deal! (i would think).
Also most business owners would probably do a deal for a new customer (i would think)

However if this is a major tagline for what i do,
How can i make it a problem i can solve for them?

My only thinking is trying to design a need of missing out causing a source of discomfort FOMO and pitching a solution that would be hard to ignore and improbable to resist.

Any help would be appreciated, just struggling to prove a problem that i have a solution for!
and if not can any one think of wording it better

P.S been lurking for some time but rarely post
#bonus #problem #turn
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  • Profile picture of the author eccj
    So what's the question?
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    • Profile picture of the author OptedIn
      Originally Posted by eccj View Post

      So what's the question?
      And here I thought it was me. I was checking to see if I took all of my meds, today.
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author DWolfe
    Your not making a lot of sense if any at all. Here is a question for you to answer so maybe we can help.

    Are you trying to solve a problem for business owners ? Or you have no idea of the problems business owners have ?
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    • Profile picture of the author OptedIn
      Originally Posted by DWolfe View Post

      Your not making a lot of sense if any at all. Here is a question for you to answer so maybe we can help.

      Are you trying to solve a problem for business owners ? Or you have no idea of the problems business owners have ?
      I interpreted it as he's trying to create one that doesn't really exist, convince business owners that it really does exist and that he has the solution.

      He missed his calling in life. Politics!
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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      • Profile picture of the author umc
        Originally Posted by OptedIn View Post

        I interpreted it as he's trying to create one that doesn't really exist, convince business owners that it really does exist and that he has the solution.

        He missed his calling in life. Politics!
        Well, he created one (a problem) here that didn't exist, lol. Nobody understands what the original post is asking. Whatever it is he's trying to do, he had better communicate it more clearly than that post.
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        • Profile picture of the author mymatesrates
          go easy UMC!! dont say nobody understands, optedin is close to what i believe too, I have just gotta think right outside the box here
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        • Profile picture of the author OptedIn
          Originally Posted by umc View Post

          Well, he created one (a problem) here that didn't exist, lol. Nobody understands what the original post is asking.
          Well, at least it's his problem and not mine. I upped my meds and moved on. :-)
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          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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    • Profile picture of the author mymatesrates
      Hmm i agree my question does not make a lot of sense, as for your question (Are you trying to solve a problem for business owners) no, i am helping them if they have a problem!.( Or you have no idea of the problems business owners have ?) business owners have lots of problems i could help with in sending them deals and themselves getting deals (cash flow, networking etc) My question is is that the problem i am solving? for them
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  • Profile picture of the author mymatesrates
    LOL I posted the question in (off topic,) as it has been thrown at me by a financier, wanting to know what "problem" i would be solving for the business owners. ok he is probably being a smartarse and pedantic but to satisfy his paperwork,
    The question is "what problem i would be solving the businesses if i sent them deals and they got deals in return" (I know myself there is not a problem) so how could I answer him? please dont bother flaming me!! coz i am unique just like everybody else!!! errr I think humour is my only way out
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  • Profile picture of the author umc
    What kind of business owners do you want to work with? What kind of deals are you sending them? What kind of deals are you getting them? Give us details of what you're wanting to do and be very specific and logical. x are the businesses that I want to work for, y is the kind of deal that I'm wanting to send to them, and z is the kind of deals that they will get in return. I'm still not sure I understand at all, but you have to pitch us the idea here and then we can help you. You clearly have something specific in mind, and if you don't and it's just nebulous then no financier is going to want to work with you anyway. What did you tell him/her that you were going to do?

    For example..... I want to work with car dealers. I want to generate leads for them to find buyers for their cars and sell those leads to them at a discounted rate to save them money. I will do so through shared mailers that will cost less per impression, thus bringing them business and lowering their costs at the same time.
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