I am having a challenge, making what i think is a bonus into a problem worth solving.
In a B2B business most business owners like a deal! (i would think).
Also most business owners would probably do a deal for a new customer (i would think)
However if this is a major tagline for what i do,
How can i make it a problem i can solve for them?
My only thinking is trying to design a need of missing out causing a source of discomfort FOMO and pitching a solution that would be hard to ignore and improbable to resist.
Any help would be appreciated, just struggling to prove a problem that i have a solution for!
and if not can any one think of wording it better
P.S been lurking for some time but rarely post