How are advertising spaces in coupon books usually priced?

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I have a couple of questions about physical coupon books that are either sold to the public or used for fundraising or distributed for free. You usually have many different categories.

How are these advertising spaces usually priced for businesses ? Is it usually a fixed price per coupon for a certain number of distributed book?

Does it change based on the category? I mean if the coupon brings in $1,000 of revenue, is it priced the same as a $10 revenue potential coupon just based on space? Is a 2x2 space for a fast food restaurant coupon priced the same as a 3 night hotel stay coupon?

What are the rules regarding what the coupon could include? The business might decide to mention that this coupon can be used 10 times instead of paying for 10 coupons.

Many of those books are mailed out to homes. Does the cost differ if they are distributed by hand? Do you have an idea about usual prices?

Thanks in advance.
#offline marketing #advertising #books #coupon #priced #spaces
  • Your questions cover a very wide field. And they don't help us to help you because we don't know what your intent is. Are you going to sell coupon books? Or the ads in them?

    It appears you are selling advertising, is this correct? If so, then the offer to the advertiser is one of either specific market (school fundraisers) or to locale, or numbers.

    Let's look at each, OK?

    Every month my mailbox gets the TOWN CLIPPER. A coupon booklet distributed for free (to us the recipient) and has local coupon offers. These are normally sold by TIME. That is, the sales rep calls on a business like Joe's Oil Change Shop and offers a one year ad for a big discount over a one time or shorter term ad. The size of the ad is also offered, so it may be only one coupon per page, and in this case, Joe might offer a multiple coupon use; a discount for every oil change in the family or such.

    In these monthly/weekly mailers, one will see limited time offers, which expire, seasonal offers, or combo deals like buy one, get one half off.

    The BIG guy in fundraising coupon books is ENTERTAINMENT, and they have a web site which explains how their program works too. Take note of the APP. Which is the current trend in all COUPON promotions. The coupon on the smart phone, or the app.

    These are often reward coupons too, such as buy 7 coffees, get one free sort of thing. Or BIRTHDAY specials, where the customer gets a free dessert.

    See there are quite literally scores of ways to offer coupon advertising. If you can give us some more details, we might be able to offer you some specifics. The RULES are whatever you make them to be.

    If you are selling NUMBERS to advertisers, such as a coupon going to 10,000 homes in a certain area. then industry standards are usually a price per EYEBALL, but not always.

    Number of books, booklets, or whatever is one way to set your ad prices.

    The different way is TARGET marketing. I would advise you to NEVER discuss what revenue a coupon brings in, that is almost suicide in selling ads. YOU have no idea how many coupons will be redeemed, how accurate the number is (unless using electronic tracking apps).

    What is it you want to do? We can probably offer you much better advice or opinions if we have some idea of what you want from this, fair enough?

    GordonJ
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    • Thanks a lot for the details. I believe I should have been more specific. What I want to do is sell advertising space to companies, and distribute the coupon book for free. I don't want to enter the app/online spectrum just yet. I am partnering with a channel that will distribute the coupon books to 30,000 to 40,000 homes by hand. I am just confused as to my strategy with the businesses. Will I offer a fixed price regardless of category? Should it be based on space or number of coupons, and what conditions should i put in place to maximize space/coupons sold?

      To be more specific, if I sell a coupon space for $500. Let's assume a gas station decides to write in the ad space (10% discount for 10 refills of $100 each), instead of buying 10 coupon spaces for 10% each. How do I manage to maximize my advertising profit, while keeping the businesses happy?
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  • Regardless of what you are selling...the dollar amount, you are paying per insertion, per month (or however often the coupon book comes out).

    But is it a coupon book? Is it in the shape of a magazine? Is it a set number of copies? or can you choose the number of copies you are in? Can you choose the zip code? Or does everyone get the same distribution?

    Your offer is immaterial. You are paying for space and repetition.

    And like GordonJ said, never discuss how well an ad did. Never discuss your profit.
    • [ 1 ] Thanks
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    • Thank you for your answer. It is a coupon book, that will be distributed over 9 months to 30,000-40,000 homes by hand in a certain area, with the person distributing it explaining what it is. It is a set number of copies because the nature of my partnership cannot allow me to distribute different books to different people.
  • You have distribution now you just need to find something to distribute. As others knowledgeable in this area have shown, a coupon book probably isn't the thing to distribute.

    I would be looking at who else wants to reach the target and partner with just one business and make it a month to month thing.
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    How are advertising spaces in coupon books usually priced?

    I have a couple of questions about physical coupon books that are either sold to the public or used for fundraising or distributed for free. You usually have many different categories. How are these advertising spaces usually priced for businesses ? Is it usually a fixed price per coupon for a certain number of distributed book?