How are these advertising spaces usually priced for businesses ? Is it usually a fixed price per coupon for a certain number of distributed book?
Does it change based on the category? I mean if the coupon brings in $1,000 of revenue, is it priced the same as a $10 revenue potential coupon just based on space? Is a 2x2 space for a fast food restaurant coupon priced the same as a 3 night hotel stay coupon?
What are the rules regarding what the coupon could include? The business might decide to mention that this coupon can be used 10 times instead of paying for 10 coupons.
Many of those books are mailed out to homes. Does the cost differ if they are distributed by hand? Do you have an idea about usual prices?
Thanks in advance.