It's 2018 and the biggest eCommerce retailer in the world is using direct mail to sell their products online.
Amazon, PRINTED and MAILED millions of TOY catalogs. Seems like a waste of money in these modern times when all the toys can be had online. Why go to all that expense?
Maybe, the biggest eCom retailer in the world is just TESTING, they can afford it, eh?
Washington Post article: https://wapo.st/2DCfR4b