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A quick lesson in Selling 9x12 Post cards

by savidge4
53 replies
I saw this video last night... The main card looks to be a 9x12 maybe a bit larger... A cornerstone ad on the front side and then the standard ads on the back. Towards the end of the video where Gary starts talking how this could be a profit center, and how to SCALE the concept gets super interesting. LEVERAGING BRAND. Basically find cornerstone advertisers that have BRAND to leverage.

https://youtu.be/u1jcO9XMIO0

What gets interesting in this is the guy actually says its $2100 per 5000 cards and usually we talk about to get to cost plus profit, but this concept is cost PLUS profit on a whole other level. a win win for both sides.

Well worth the watch
#9x12 #cards #lesson #post #quick #selling
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  • Profile picture of the author ThePromotionalGuy
    Originally Posted by savidge4 View Post

    I saw this video last night... The main card looks to be a 9x12 maybe a bit larger... A cornerstone ad on the front side and then the standard ads on the back. Towards the end of the video where Gary starts talking how this could be a profit center, and how to SCALE the concept gets super interesting. LEVERAGING BRAND. Basically find cornerstone advertisers that have BRAND to leverage.

    https://youtu.be/u1jcO9XMIO0

    What gets interesting in this is the guy actually says its $2100 per 5000 cards and usually we talk about to get to cost plus profit, but this concept is cost PLUS profit on a whole other level. a win win for both sides.

    Well worth the watch
    I've been following Gary for about a year now. I just watched that video last night and you're right, towards the end is the best part.

    Did note that Gary does like direct mail but favors FB. But interesting enough that he mentions the post office is fixed but FB is broken and content on that platform needs the direct response touch. For me it gave me some ideas for my tech clients.

    Chinchilla
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    • Profile picture of the author savidge4
      Originally Posted by ThePromotionalGuy View Post

      I've been following Gary for about a year now. I just watched that video last night and you're right, towards the end is the best part.

      Did note that Gary does like direct mail but favors FB. But interesting enough that he mentions the post office is fixed but FB is broken and content on that platform needs the direct response touch. For me it gave me some ideas for my tech clients.

      Chinchilla
      After watching this video last night I text someone I know that is going to be running for a local position in Govt... basically a local influencer.. we met today and I laid out the pitch.. Hi im a local boy running for office X and the flip side of this card is some business' within our community #1 I frequesnt and #2 I am more than comfortable sending you too, for the same experience.

      We are working a bit with the overall concept but "Stay Local" seems to be the overall direction. This piece will be a profit center for his campaign. ill make $2400 per 5k and he will probably make about 7.6 which is obviously a win win, but the business' on the flip side are going to get a personalized who rah rah lets be patriotic referal - and they will win as well.

      And FB... IF you understand the targeting ability, and the NEED to tailor content to each target OH MY GOODNESS.

      My business in 2018 made more money in content creation than all of the past 7 years combined. Gone are the days of a single piece of content to reach consumers ( IE TV commercial mentality ) and in its place is 20 to 40 pieces of creative that target specific demographics / psychographics. Obviously this creates a scenario where revenue is way up, but the best part is COVERSIONS are through the roof.
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      • Profile picture of the author max5ty
        I like GaryVee, but to be honest there are others that have been a lot more successful that I listen to.

        Not trying to take anything away from him...I think it's the volume of content he puts out that gets his fan base.

        To me, his advice is more generic and more on the motivational level. Each their own I guess.

        I don't think anyone can argue though that he hasn't been successful.

        Think about this...

        I know the 9x12 thing has been a craze for a while now. A lot of people have tried it, a few with success and others with little success...as with most things.

        I think the biggest hurdle for most was coming from a background with no business experience and trying to convince business owners they knew what they were talking about when they enticed the business owner with more customers...when they've never gotten a real customer in their life other than trying to tell others how they could get customers.

        It happens daily and I'm sure will continue. Some are better at BS than others, so they eek out a modest income. The odds are that most will fail.

        Personally, I think someone trying to break into the market in their local community takes a two-pronged approach.

        The first approach I believe is not acting like you're the know it all on everything.

        The second approach I believe is offering to give back to the community. A feel-good approach offered to local businesses where they sign up because it not only helps bring in some customers but also causes customers to view them as giving back to the community...

        plus, it lets the salesperson be viewed as someone coming up with an idea to support their local community. A goodwill effort if you choose to think in those terms...a great way to get your foot in the door in your local community.

        Anyways...

        I think door hangers (5.5 x 17) do a better job.

        You can have 5000 printed for under $500...plus put a ton of ads on them.

        The second part is you pay local homeless or needy, or poor, or boy scouts, etc. to hang them.

        It can be turned into a..."lets feel good by giving back thing".

        Nobody overlooks a door hanger on their front door.

        Now, before you think I've gone off my rocker, let me tell you about a company doing this. They're not only successful but are selling franchises.

        https://www.localdoorcoupons.com/

        You don't need a franchise to start one of these in your community...just a little hustle.

        Something to consider.
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        • Profile picture of the author Ron Lafuddy
          Originally Posted by max5ty View Post

          I think door hangers (5.5 x 17) do a better job.

          You can have 5000 printed for under $500...plus put a ton of ads on them.

          The second part is you pay local homeless or needy, or poor, or boy scouts, etc. to hang them.

          It can be turned into a..."lets feel good by giving back thing".

          Nobody overlooks a door hanger on their front door.

          Now, before you think I've gone off my rocker, let me tell you about a company doing this. They're not only successful but are selling franchises.

          https://www.localdoorcoupons.com/

          You don't need a franchise to start one of these in your community...just a little hustle.

          Something to consider.

          I like ads on business cards. Cost me less than $100 for 5000, including design work. Because of their unique (no cost) delivery system, you can hyper-target your market, in ways other printed media cannot.


          "Yes", to HUSTLE. The amount of hustle you apply...and keep applying, while pushing through the obstacles and barriers to success, makes all the difference.


          Ron
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  • Profile picture of the author fredm
    I'm going to try this with the local businesses in my community. I'm hoping I can be of service to them.
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  • Profile picture of the author wsands
    Some pretty good points in the video.

    As to 9x12's... I've used those to get myself out of financial jams in the past and launch myself into new markets.

    I've also done the jumbo door hangers as well. There's pros and cons to them both. I liked hiring local people to pass out the doorhangers, but I didn't like businesses not trusting that we put them out. While that wasn't common, you can't say, "see here's the post office receipt"

    The doorhanger was much more simple to sell though.
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    • Profile picture of the author lhenley
      Are you still publishing 9x12 postcards? Thanks!
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      • Profile picture of the author savidge4
        Originally Posted by lhenley View Post

        Are you still publishing 9x12 postcards? Thanks!
        YES - Sending 40,000 out tomorrow
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        • Profile picture of the author GordonJ
          Originally Posted by savidge4 View Post

          YES - Sending 40,000 out tomorrow
          How much time was involved from start to mailing?

          Are you getting CURRENT advertisers, so that you will have another 40k going out in what, six to eight weeks?

          Are they co-op 9 x 12 and have they taken the Covid 19 into account, meaning, do the advertisers on the card, are they open, offer delivery, pick-up?

          We're finishing up some cards too, BUT...getting a lot of resistance to sending anything in the near future.

          So, are you planning to keep mailing and what, if any modifications will you do and which advertisers (if inclined to answer) will want to be on a card mailed during the Covid-19 crisis?


          Thanks.

          GordonJ
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          • Profile picture of the author savidge4
            Originally Posted by GordonJ View Post

            How much time was involved from start to mailing?
            Days... as in 9 days I believe from inception of idea to the first card going out

            Originally Posted by GordonJ View Post

            Are you getting CURRENT advertisers, so that you will have another 40k going out in what, six to eight weeks?
            Works out to 0% of existing mailer clients.. but 33% of the business is from my pre existing client base.

            Originally Posted by GordonJ View Post

            Are they co-op 9 x 12 and have they taken the Covid 19 into account, meaning, do the advertisers on the card, are they open, offer delivery, pick-up?
            Straight up Covid-19 related. Pick-up and delivery only

            Originally Posted by GordonJ View Post

            We're finishing up some cards too, BUT...getting a lot of resistance to sending anything in the near future.

            So, are you planning to keep mailing and what, if any modifications will you do and which advertisers (if inclined to answer) will want to be on a card mailed during the Covid-19 crisis?
            And now the rest of the story.... LOL

            I have had this guy calling on me for months now... ALMOST to the point of annoying, but regardless I would always take his call. Enter Covid..and I reached out and called this guy and set an appointment at my office. He is a regional Account rep that deals with UberEats. Got him in, understood what he was doing and how and we went out on 3 business calls and Got those people signed up. Turns out it is a bit of a process...

            I called him back in the office, a few days later and explained we need to figure out how to streamline this. ended up with his bosses boss on the phone and started getting a plan into action...

            2 of us walking in and making the "sale" ( NOTHING up front was needed ) - a team of 2 doing all of the data entry, had machines already and would walk away less than an hour later with a completed location. 6 days and rinse and repeat 68 times.

            In the process I got on the phone and leased 5 vehicles and set up a Ubereats delivery business. 5 vehicles 10 phones and 15 drivers. 2 6 hour shifts per day, every day.

            Enter the Co-Op cards 9x12 with 2 inches across the 9 inch side with a bright yellow band and black letters "We Deliver" and a coupon with $10 off your first Ubereats order. ( with a kickback ) Then insert by geography the newly acquired clients and based "Ad spend" on a percentage of sales ( Data I can easily obtain ) Kinda works out I also have some spending allowance for advertising from a to remain un named ( obvious ) source LOL

            All I can say is put the apps on your phone.. there is a list of clients to be contacting right there. ill make it easy...
            • DoorDash
            • GrubHub
            • Uber Eats
            • Seamless
            • Postmates
            • goPuff
            • Delivery.com
            • Instacart

            Not to sound like a piss ant but if you cant see where the demand for advertising right now is, there is something wrong.

            Hope that Helps!
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            • Profile picture of the author GordonJ
              Originally Posted by savidge4 View Post

              Days... as in 9 days I believe from inception of idea to the first card going out

              Not to sound like a piss ant but if you cant see where the demand for advertising right now is, there is something wrong.
              Demand. Sure, you made a good point. But SUPPLY??

              Correct me if I am wrong, but I believe you do your own printing. You have staff, you have employees. But many of the major PRINTERS, are now on lock down, have minimum staff available and are extending the time for their jobs.

              Unless the avg. 9 x 12 guy doing Co-Op cards has the kind of access and equipment and staff available, 9 days from inception to first card going out...is simply unrealistic.

              And you went out and called on people, something very FROWNED on today, something even 10 days ago was OK, today is not kosher.

              Not to sound like a piss ant, but your unique situation doesn't translate to most of the people who would be doing a 9 x 12 Co-op card. Your background in print and your investment in equipment allows you to meet the DEMAND you speak of.

              Good ideas, but in my area...I doubt a card with delivery/take out is going to work, we all know that is what is available, and most of the carry out places (which were set up that way), don't need to discount or offer coupons. The DEMAND for their products are at a high.

              GordonJ
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              • Profile picture of the author savidge4
                Originally Posted by GordonJ View Post

                Correct me if I am wrong, but I believe you do your own printing. You have staff, you have employees. But many of the major PRINTERS, are now on lock down, have minimum staff available and are extending the time for their jobs.
                Didn't really think about that... my bad LOL BUT GotPrint.com is still open and turning out print work. Just got a batch of business cards from them delivered today that I ordered last Tuesday. So the actual printing may not actually be an excuse - Just saying


                Originally Posted by GordonJ View Post

                And you went out and called on people, something very FROWNED on today, something even 10 days ago was OK, today is not kosher.
                Closed one yesterday that started with ( the earth is falling ) a Cold Call. And I find right now that many owners are actually in the type of facilities we should be targeting. So I would not hesitate doing a drive by and asking if the owner is available ( many of these business' are doing pick-up service as well, so a staff member will more than likely meet you when you pull up outside.

                Originally Posted by GordonJ View Post

                Not to sound like a piss ant, but your unique situation doesn't translate to most of the people who would be doing a 9 x 12 Co-op card. Your background in print and your investment in equipment allows you to meet the DEMAND you speak of.
                So lets make this a bit more clear. I ALWAYS am looking for a way to get in a door, and I know you know what I mean. As all of us know Restaurants are kinda sorta hard nut to crack... and THIS just so happens to be an opportunity of a lifetime kind of situation.

                I actually went into this thinking just about the signing them up for the delivery service, and the printing and advertising was an after thought. Just jump into the demand and see where it goes kind of thing. Had no intentions of getting into the delivery service either but there were only 2 delivery people in my greater area and I saw that wasn't going to work either. Just jump into the demand.

                Originally Posted by GordonJ View Post

                Good ideas, but in my area...I doubt a card with delivery/take out is going to work, we all know that is what is available, and most of the carry out places (which were set up that way), don't need to discount or offer coupons. The DEMAND for their products are at a high.
                I don't like the idea of being dependent on other services in my daily routine of business. If you read what I have been writing on the off topic forum, you can see how I think the fall apart of America in the given scenario has been created by such a scenario.

                If you are halfway serious in the 9x12 business maybe this is something you need to reflect on? Opportunity arose and I struck.. and looking long term at this, probably struck real big. Was worth the investment.

                I cant explain how or why - but I have this ability to SEE demand and just JUMP - and full on not knowing what I am really jumping into and 9 times out of 10 it pays in spades. Business' were probably going to be shut down, and many had no pickup or delivery in place and I acted.

                There are STILL business' out there that shoe stringed a solution that could use the help of a professional advertiser... pick up a client and create facebook and Instagram creatives and run ads. Do what ever it takes to get in front of a client in NEED - NOW... and you have a client for life. OR you can sit there and wait it out and be right were you were a month ago... a month from now.

                The DEMAND is still there... is your DESIRE to meet it there?
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        • Profile picture of the author kenmichaels
          Originally Posted by savidge4 View Post

          YES - Sending 40,000 out tomorrow
          How ( are you? ) verifying the postal addresses?
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          • Profile picture of the author savidge4
            Originally Posted by kenmichaels View Post

            How ( are you? ) verifying the postal addresses?
            I have sent to the address' in the past with my more regular card printing clients like lawn care etc.
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      • Profile picture of the author GordonJ
        Originally Posted by lhenley View Post

        Are you still publishing 9x12 postcards? Thanks!
        Other than Savidge4, almost everyone I know in the business has come to an abrupt halt.

        They have some in their "pipeline", paid for and being sent out, some trickled through zones...

        BUT, If you find ANYONE, anywhere, still calling on businesses and SELLING the ads, let us all know, will ya?

        Just my opinion, but this is not a good time for the 9x12 CO-OP postcard people, but if you are thriving, or know someone who is...and is CURRENTLY getting advertisers, I'm willing to admit I'm wrong.

        GordonJ

        PS. I do have a couple of local businesses which are mailing out EDDM, Emergency Covid-19 cards, very simple black on white, no color, with their offers. Other than that, it almost disappeared overnight, with the lockdown.
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  • Profile picture of the author Alex Cohen
    Originally Posted by savidge4 View Post

    I saw this video last night... The main card looks to be a 9x12 maybe a bit larger... A cornerstone ad on the front side and then the standard ads on the back. Towards the end of the video where Gary starts talking how this could be a profit center, and how to SCALE the concept gets super interesting. LEVERAGING BRAND. Basically find cornerstone advertisers that have BRAND to leverage.

    https://youtu.be/u1jcO9XMIO0

    What gets interesting in this is the guy actually says its $2100 per 5000 cards and usually we talk about to get to cost plus profit, but this concept is cost PLUS profit on a whole other level. a win win for both sides.

    Well worth the watch
    Unfortunately, 9x12s are not particularly scalable.

    On paper it seems like they should be. The three major costs are design, printing, and mailing. Subtract expenses from the ad revenue, and the numbers look good.

    But once you get past one card, the logistics become a nightmare. Try doing multiple cards simultaneously and you're now dealing with tens of thousands of postcards and dozens of ads. Not to mention the hit your profit margin takes hiring help.

    Do just one 9x12. The real profit comes from leveraging your new found relationships with local business owners into high-ticket services.

    Alex
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    • Profile picture of the author GordonJ
      Originally Posted by Alex Cohen View Post

      Unfortunately, 9x12s are not particularly scalable.

      On paper it seems like they should be. The three major costs are design, printing, and mailing. Subtract expenses from the ad revenue, and the numbers look good.

      But once you get past one card, the logistics become a nightmare. Try doing multiple cards simultaneously and you're now dealing with tens of thousands of postcards and dozens of ads. Not to mention the hit your profit margin takes hiring help.

      Do just one 9x12. The real profit comes from leveraging your new found relationships with local business owners into high-ticket services.

      Alex
      To restate:

      But once you get past one card, the logistics become a nightmare.

      The guys who have surThrived in this, are...

      PRINT BROKERS. Sure, media talks about the demise of PRINT. But ask the FL company that prints millions of postcards a year, and they are just one such company.

      Alex is right, get several co-op cards going at once, you have a slop and mess on your hands.

      I'm glad the ignorance exists, I like those who think print is dead, and it is such low hanging fruit, and it is true also, a relationship with local businesses, even a handful is worth a lot of lifetime value, IF, iffin you provide a service that helps them out.

      Having talked to dozens of 9x12 guys, very few last long, BUT, a quick profit, and a PLAN can be leveraged to ongoing profits.

      GordonJ
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    • Profile picture of the author savidge4
      Originally Posted by Alex Cohen View Post

      Unfortunately, 9x12s are not particularly scalable.
      I think this would say otherwise: https://www.warriorforum.com/offline...-studying.html

      Originally Posted by Alex Cohen View Post

      Do just one 9x12. The real profit comes from leveraging your new found relationships with local business owners into high-ticket services.
      This discussion has been brought up countless times since I have been around... and I have always said.. I could fill a card in days.. People scoff and laugh and whatever. BUT I am.. and most other seasoned members here are on the opposite end of the spectrum in terms of obtaining clients for this.

      I have a list I can call... Its not even about referrals - and even if it was, I would get SOLID referrals like the salesperson selling to Ozi. And then looking at it this way... One can see why there is such a high failure rate. Its simply not a entry level service. Sure there will be those that can get out there and make it happen... turn sales on sales and get the referrals.. but really we know those people would be few and far between.

      But lets look at the guy in Ozi's example.. He found a Universal "Problem" across a pretty well defined group of business' that spans across an entire nation and created a solution and has stuck to it for a whole lot of years.

      People going out and trying to fill the spots on a 9x12 are solving what, and for who? Again in contrast the what and who is pretty well defined in Ozi's example. AND on top of that there is BRAND association - which one might argue is the key factor here.

      I have no problems filling a card because the front side is going to be my Satellite business - and I will specifically be targeting an audience that sits on the fringe of Urban, and more prominently rural. Just based on the demographic value of who I am going to reach there immediately becomes some clear choices of who might like to advertise on my mailings no? Companies that sell Generators, or Veterinarians, or Drug stores that deliver.

      I have maybe not defined the who and what.. but at the very least the who.. and to some degree within my community MY Brand is worth associating with, and couple that with a LIST of clients I have provided results for... Yeah it would be scalable.

      So maybe 9x12 isn't the best place to start.. and if you are going to.. you need to really define a who or what, and TRY and close the deal on a cornerstone brand, so that others will WANT to cross associate.
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      • Profile picture of the author Ron Lafuddy
        Originally Posted by savidge4 View Post


        So maybe 9x12 isn't the best place to start.. and if you are going to.. you need to really define a who or what, and TRY and close the deal on a cornerstone brand, so that others will WANT to cross associate.

        What you say is true. But, we have to go back to how the 9x12 was promoted and pitched here on the WF.

        A means to make FAST, EASY money.

        The target market for FAST and EASY is always...the DESPERATE.

        Cause the whole purpose of that exercise was to quickly sell, as much stuff as possible, to those who are in a desperate position .

        It's not the 9x12 that is the problem, but the mindset and the approach that is intended.

        A universe away from the discussion in Ozi's thread.

        So, one could conclude that the 9x12, as pitched and promoted, is not scalable. That would be correct.

        Ron
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        • Profile picture of the author GordonJ
          Originally Posted by Ron Lafuddy View Post

          What you say is true. But, we have to go back to how the 9x12 was promoted and pitched here on the WF.

          A means to make FAST, EASY money.

          The target market for FAST and EASY is always...the DESPERATE.

          Cause the whole purpose of that exercise was to quickly sell, as much stuff as possible, to those who are in a desperate position .

          It's not the 9x12 that is the problem, but the mindset and the approach that is intended.

          A universe away from the discussion in Ozi's thread.

          So, one could conclude that the 9x12, as pitched and promoted, is not scalable. That would be correct.

          Ron
          Thanks Ron,

          The WF, and perhaps the whole of IM is divided into two groups...one, the fast and easy money crowd, my estimate is about 1.3 Million Warriors fall into this group.

          The other, about 65 of us, maybe, here...are REAL business people who are in it for the long haul, albeit, we may have our days of very fast, easy and quick money.

          You are 100% right, the start of the EDDM Co-Op 9x12 postcard "biz" was pitched as a quick and easy way to pocket $5,000.00 a month with no selling. Just walk in, show the card, (tell them they could get 5% return on customers, or for every 10,000 mailed, they will get 500 new customers, I think that video has been removed, cause, SERIOUSLY??!!)...

          Anyhow. It still is being hyped that way, as one can see at giantpostcardbusiness dot com, where one can see the first sentence of the promotion beneath the video says:

          Finally, A Home Business You Can Succeed At With A Full Time Job! With No Selling!

          Who knows how many people got involved in this EASY, show a card, collect the money, rinse and repeat cash cow?

          I know dozens who did, and most are out of it today. Like most simple, easy, NO SELLING make money ideas, they don't seem to withstand the test of time.

          So, as Oziboomer showed us, there is a business opportunity which can be done, and requires time and effort to set up, but can be a sustained business for many years...

          AND, we have the 9x12 folks who want (ed) the easy NO SELLING way to make money.

          With the exception of the 27 people who visit this subforum, the WF is no place for reality, it is, however, an ideal place to sell quick, easy, done for you, EZ peasy make money sitting in your underwear, playing video games or a simple way to get local businesses to fork over large sums of money automatically for simply showing them the billboard in the mailbox. Sigh.

          What makes hope spring eternal for the 27 who continue to post at WF? Well, maybe once in awhile, their serious and realistic business sense is put to use. Maybe?

          GordonJ
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          • Profile picture of the author Ron Lafuddy
            Originally Posted by GordonJ View Post

            Thanks Ron,

            The WF, and perhaps the whole of IM is divided into two groups...one, the fast and easy money crowd, my estimate is about 1.3 Million Warriors fall into this group.

            The other, about 65 of us, maybe, here...are REAL business people who are in it for the long haul, albeit, we may have our days of very fast, easy and quick money.

            You are 100% right, the start of the EDDM Co-Op 9x12 postcard "biz" was pitched as a quick and easy way to pocket $5,000.00 a month with no selling. Just walk in, show the card, (tell them they could get 5% return on customers, or for every 10,000 mailed, they will get 500 new customers, I think that video has been removed, cause, SERIOUSLY??!!)...

            Anyhow. It still is being hyped that way, as one can see at giantpostcardbusiness dot com, where one can see the first sentence of the promotion beneath the video says:

            Finally, A Home Business You Can Succeed At With A Full Time Job! With No Selling!

            Who knows how many people got involved in this EASY, show a card, collect the money, rinse and repeat cash cow?

            I know dozens who did, and most are out of it today. Like most simple, easy, NO SELLING make money ideas, they don't seem to withstand the test of time.

            So, as Oziboomer showed us, there is a business opportunity which can be done, and requires time and effort to set up, but can be a sustained business for many years...

            AND, we have the 9x12 folks who want (ed) the easy NO SELLING way to make money.

            With the exception of the 27 people who visit this subforum, the WF is no place for reality, it is, however, an ideal place to sell quick, easy, done for you, EZ peasy make money sitting in your underwear, playing video games or a simple way to get local businesses to fork over large sums of money automatically for simply showing them the billboard in the mailbox. Sigh.

            What makes hope spring eternal for the 27 who continue to post at WF? Well, maybe once in awhile, their serious and realistic business sense is put to use. Maybe?

            GordonJ
            Interesting, Gordon.

            I think someone who is just starting out, and who is having trouble making the postcard ad program work as promoted, can get some real help here.

            https://www.warriorforum.com/offline...marketing.html

            Start smaller. Cover your costs, with a little profit. Learn the business first. Then, over time, grow to a larger format, IF that is what you want to do.

            If you are desperate, this is NOT the place to start. It takes a certain attitude to be successful selling advertising and a desperate attitude, isn't the one.

            Speaking of desperate, I just picked up the annual "Book of Lost Souls" (yellow pages) at the post office. They don't home deliver anymore.

            There are business owners still running costly display advertising in the yellow pages. Maybe some of them would be open to lower-cost ways to promote their business.

            Ron
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          • Profile picture of the author rmotion
            Originally Posted by GordonJ View Post

            Thanks Ron,

            The WF, and perhaps the whole of IM is divided into two groups...one, the fast and easy money crowd, my estimate is about 1.3 Million Warriors fall into this group.

            The other, about 65 of us, maybe, here...are REAL business people who are in it for the long haul, albeit, we may have our days of very fast, easy and quick money.

            You are 100% right, the start of the EDDM Co-Op 9x12 postcard "biz" was pitched as a quick and easy way to pocket $5,000.00 a month with no selling. Just walk in, show the card, (tell them they could get 5% return on customers, or for every 10,000 mailed, they will get 500 new customers, I think that video has been removed, cause, SERIOUSLY??!!)...

            Anyhow. It still is being hyped that way, as one can see at giantpostcardbusiness dot com, where one can see the first sentence of the promotion beneath the video says:

            Finally, A Home Business You Can Succeed At With A Full Time Job! With No Selling!

            Who knows how many people got involved in this EASY, show a card, collect the money, rinse and repeat cash cow?

            I know dozens who did, and most are out of it today. Like most simple, easy, NO SELLING make money ideas, they don't seem to withstand the test of time.

            So, as Oziboomer showed us, there is a business opportunity which can be done, and requires time and effort to set up, but can be a sustained business for many years...

            AND, we have the 9x12 folks who want (ed) the easy NO SELLING way to make money.

            With the exception of the 27 people who visit this subforum, the WF is no place for reality, it is, however, an ideal place to sell quick, easy, done for you, EZ peasy make money sitting in your underwear, playing video games or a simple way to get local businesses to fork over large sums of money automatically for simply showing them the billboard in the mailbox. Sigh.

            What makes hope spring eternal for the 27 who continue to post at WF? Well, maybe once in awhile, their serious and realistic business sense is put to use. Maybe?

            GordonJ
            I like this method and business model geared towards realtors and such. Looking to create something long term, sustainable, simple, duplicatable and you can build up and get repeat customers. As you get older you look longer term and to do something that is manageable
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  • Profile picture of the author savidge4
    But lets go full circle with this.. and look at the OP and the information provided within the Video... It really is a different mind set in selling this. Gary Vee suggests for his dad to turn this into a Profit center.

    What does this mean? when targeting this type of sale all you need to do is identify a person or business that is ALREADY using mailer advertising. You would approach them with the concept of doing what they already are, but turning it into a profit center. LEVERAGE their contacts and brand.. you become the person that is lifting the weight.. Artwork, print and send.. THE SELLING falls into the hands of a person that HAS a Circle of Influence.

    Slide this into the AU model... The circle of influence is the Sports Club.. The Leverage is the CLUB and the current advertisers that turned into a system of referral. The guy in the middle is again just lifting the weight.

    THAT is why I shared this to begin with.. It changes the dynamic completely... You don't have to run around and sell 12 people.. you have to find ONE. And with that concept in place, the process DOES become scalable - AND the likelihood of success becomes F A R greater.
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  • Profile picture of the author myob
    While I have never done advertising for others (CO-OP), I continue to mail 10,000-30,000 EDDM postcards weekly to targeted zipcodes. People are home, and there is almost no competition.
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    • Profile picture of the author Alex Cohen
      Originally Posted by myob View Post

      While I have never done advertising for others (CO-OP), I continue to mail 10,000-30,000 EDDM postcards weekly to targeted zipcodes. People are home, and there is almost no competition.
      But not 9x12s, right?
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      • Profile picture of the author myob
        Originally Posted by Alex Cohen View Post

        But not 9x12s, right?
        Actually, I do send out exclusively full color 9x12 double-sided postcards mostly to residences for affiliate products and my MLM company.

        They are folded in half.

        Consistency and follow-up are essential. I hit up the same zip codes on rotation at least every two months, and follow-up with phone calls, email, social media, etc.

        My strategy is to find people near the beginning of the sales cycle, then build up relationships and remain top of mind for when they are ready to pull the trigger.

        But, other than to show that direct mail marketing is quite alive and well for penetrating markets which are otherwise not attentive online, I digress.

        Gary Vaynerchuk is the bomb for grabbing massive attention!
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  • Profile picture of the author savidge4
    So lets REALLY think through this process for a moment. LOCALLY what is NEEDED right now?

    I was out and about today... the local cupcake bakery is out with a modified trailer in front of their store offering Pick-up. A local market/deli that sells killer lunch is doing the same thing. They NEED to get the word out they are offering this - this is not some baked in already existing concept. ( I landed both as clients btw )

    So you want to throw together a 9x12 RIGHT NOW? here is a guideline to getting the right type of clients. I would be looking for a 1 of each...
    • Chinese food
    • Pizza
    • Burgers
    • Steak
    • Sandwiches
    • Italian
    • <insert ethnic food here>
    • Bakery ( birthdays and anniversaries are not on lockdown - and more than ever it is important to make the day somewhat special no? )
    • Handyman
    • Heating and Cooling

    There alone is 9 or 10 low lying fruit kids - if you have the ability to keep these clients within a tight geographic area you then just need to head over to the USPS EDDM site and figure out how many mailings you can do... goto gotprint.com and figure out how much it is going to cost. Head over to your local USPS office and talk with the post master and get final details. Go out and sell the snot out of this. and put the thing in motion.

    Concept to selling should be 2 days - and maybe a day or so with 5ver or whatever doing creatives.. and then you are waiting on delivery from gotprint ( just called them and they are suggesting 5 to 7 days on a 10,000 run ) AND you will fall in ( or close to ) the 9 day window without having a printing press in your back office.

    You can sit at home and go broker by the minute or get out there and do something... whoa is me the world is ending and boo hoo there is no demand is a bunch of silly nilly BS that is running in your mind to protect you from success / failure ( depending how you look at it )

    Winners win because there are no obstacles... if you are seeing a wall in any of this why you cant... I don't need to say it.

    Now go out there and make some damn money!
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    • Profile picture of the author Alex Cohen

      I was out and about today... the local cupcake bakery is out with a modified trailer in front of their store offering Pick-up. A local market/deli that sells killer lunch is doing the same thing. They NEED to get the word out they are offering this - this is not some baked in already existing concept. ( I landed both as clients btw )
      Many States have Stay At Home Orders in place.

      There are, of course, exceptions for various reasons related to health and safety.

      I didn't see making sales calls to local businesses on the exception list. At least in my State.

      Alex
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      • Profile picture of the author max5ty
        Originally Posted by Alex Cohen View Post

        Many States have Stay At Home Orders in place.

        There are, of course, exceptions for various reasons related to health and safety.

        I didn't see making sales calls to local businesses on the exception list. At least in my State.

        Alex
        My state either...
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      • Profile picture of the author savidge4
        Originally Posted by Alex Cohen View Post

        Many States have Stay At Home Orders in place.

        There are, of course, exceptions for various reasons related to health and safety.

        I didn't see making sales calls to local businesses on the exception list. At least in my State.

        Alex
        Originally Posted by max5ty View Post

        My state either...
        So here is the list my state provides: https://www.wtrf.com/news/health/cor...al-businesses/

        Scroll down to the list of "Essential businesses are listed as:" and then look at:

        Mail, post, shipping, logistics, delivery and pick-up services
        Professional services
        Supplies for essential businesses and operations
        Food, beverage and agriculture
        Grocery stores and pharmacies

        As a few examples... but looking at the non essential - im not seeing "Sales" as being on the list.

        And yes... if you are not comfortable with doing this type of thing.. by all means I understand. but to suggest we should not be doing this because it is against the law or something I think is a bit false in narrative.

        I could easily argue that me being one person out and about getting these business' operational at a deliver and or pick-up variant of regular business is good that they are open and decreases the amount people have to exit their homes ( in the case of my delivery based business listings )
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        • Profile picture of the author max5ty
          Originally Posted by savidge4 View Post

          So here is the list my state provides: https://www.wtrf.com/news/health/cor...al-businesses/

          Scroll down to the list of "Essential businesses are listed as:" and then look at:

          Mail, post, shipping, logistics, delivery and pick-up services
          Professional services
          Supplies for essential businesses and operations
          Food, beverage and agriculture
          Grocery stores and pharmacies

          As a few examples... but looking at the non essential - im not seeing "Sales" as being on the list.

          And yes... if you are not comfortable with doing this type of thing.. by all means I understand. but to suggest we should not be doing this because it is against the law or something I think is a bit false in narrative.
          No sir, I'm not saying it's against the law by any means...

          I'm saying where I live there is nothing open except for grocers and gas stations...

          If where you are you're able to get people to advertise, I'm happy for you.

          I've read countless reports from ad agencies talking about how they're having clients cancel contracts etc. If you're hitting home runs, keep going.

          I appreciate your posts, and I'm in no way doubting you.
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          • Profile picture of the author savidge4
            Originally Posted by max5ty View Post

            No sir, I'm not saying it's against the law by any means...

            I'm saying where I live there is nothing open except for grocers and gas stations...

            If where you are you're able to get people to advertise, I'm happy for you.

            I've read countless reports from ad agencies talking about how they're having clients cancel contracts etc.

            I appreciate your posts, and I'm in no way doubting you.
            We are on lock down... but Restaurants remain open as long as they do curbside pick-up or delivery or have a drive thru. not the case for you?
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            • Profile picture of the author max5ty
              Originally Posted by savidge4 View Post

              We are on lock down... but Restaurants remain open as long as they do curbside pick-up or delivery or have a drive thru. not the case for you?
              Yes, for some restaurants. A lot are closed.

              Those that are ordering are ordering from the places they usually visit.

              I'm just being honest when I say right now is not the time for the average person to try and sell advertising...
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          • Profile picture of the author savidge4
            Originally Posted by max5ty View Post

            I've read countless reports from ad agencies talking about how they're having clients cancel contracts etc.
            I am doing my more than fair share of this as well. I have been a bit more proactive in the sense We have been calling our clients and placing contracts on hold vs them calling and cancelling ( ding ding ) In some cases I am even deferring payments and keeping what ever it is going.

            But yeah reading a lot about clients are cancelling... and I just kinda have to laugh. My thinking is they were going to leave anyway and the inaction gave the window of opportunity to end the relationship.
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        • Profile picture of the author Alex Cohen
          Originally Posted by savidge4 View Post

          So here is the list my state provides: https://www.wtrf.com/news/health/cor...al-businesses/

          Scroll down to the list of "Essential businesses are listed as:" and then look at:

          Mail, post, shipping, logistics, delivery and pick-up services
          Professional services
          Supplies for essential businesses and operations
          Food, beverage and agriculture
          Grocery stores and pharmacies

          As a few examples... but looking at the non essential - im not seeing "Sales" as being on the list.

          And yes... if you are not comfortable with doing this type of thing.. by all means I understand. but to suggest we should not be doing this because it is against the law or something I think is a bit false in narrative.

          I could easily argue that me being one person out and about getting these business' operational at a deliver and or pick-up variant of regular business is good that they are open and decreases the amount people have to exit their homes ( in the case of my delivery based business listings )
          Going from business to business on the street selling ads does not in any way fall into any of those categories.

          Not to mention the fact that you're in danger of picking up the virus and then spreading it far and wide. Oops, I mentioned it.

          You're normally very reasonable in your posts and opinions. And I've learned quite a bit reading them. But in this case, it doesn't sound like you've thought the issue through completely.

          Alex
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          • Profile picture of the author savidge4
            Originally Posted by Alex Cohen View Post

            Going from business to business on the street selling ads does not in any way fall into any of those categories.

            Not to mention the fact that you're in danger of picking up the virus and then spreading it far and wide. Oops, I mentioned it.

            You're normally very reasonable in your posts and opinions. And I've learned quite a bit reading them. But in this case, it doesn't sound like you've thought the issue through completely.

            Alex
            Not so much my normal style... as I do very often go door to door... but at this point seeking business' that are operating outdoor pick-up type services and from better than social distancing suggestions ( and me wearing a mask ) I do ask to speak to the owner - outdoors. So not so much door to door to door.

            But in the case of implementing a sales strategy developed on looking at who is already advertising in the apps and seeing who happens to have a facility outside... one could easily start the process with a cold call no? ( from the parking lot no less lol )

            I honestly get what you are saying... and with many things I calculate later as I have mentioned now in this thread, but I honestly take this very seriously. I also take seriously people out there trying to make a living and with a little help by the likes of me making the amount of risk they are enduring in the end worth it. The risk of those handing over the food and handling credit cards is far more nerve racking in my book than talking from 6+ ft apart - and agreeing on a handshake at a later time LOL.

            lets call it "perspective" I guess. Its just hard for me to "do nothing" when I see people that are "doing something" and need help.
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            • Profile picture of the author Alex Cohen
              Originally Posted by savidge4 View Post


              But in the case of implementing a sales strategy developed on looking at who is already advertising in the apps and seeing who happens to have a facility outside... one could easily start the process with a cold call no? ( from the parking lot no less lol )
              I don't think you've grasped the concept of a Stay At Home order.

              Leaving your home to do ANYTHING not on the list of excepted behaviors is a violation of the order.

              Who likes being "stuck" at home? I sure don't. But it's for the greater good.
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              • Profile picture of the author savidge4
                Originally Posted by Alex Cohen View Post

                I don't think you've grasped the concept of a Stay At Home order.

                Leaving your home to do ANYTHING not on the list of excepted behaviors is a violation of the order.
                Actually have a pretty firm grasp of the order. Many aspects of my business like CRO and SEO and some aspects of my Real Estate and construction efforts are currently closed.

                There are other aspects of my business like the construction effort for my "food" project it was ok'd by local and state govt to please continue. My Satellite TV / Internet business is deemed Essential. My Vinyl signage business because local and county offices use my services is "Essential" I have cleared with Local County and State officials that my support services that happen to include mailers for local business is considered "Essential" My sideline Ubereats deliver service is deemed "Essential".

                If at anytime any of this is no longer considered "Essential" I will cease and desist. I am leaving my home... My drivers that do deliveries are leaving their homes. My Satellite crews are leaving their homes. My Vinyl guy is leaving his home. My printer guy is leaving his home because we are all doing "Essential" work as dictated by the state I live in.

                Notice in all of this the 4 guys that cost me the most.. my programmers.. they are at home and getting paid - if that makes you feel any better.

                In no way shape or form have I just gone rogue and doing my own thing. I am 100% within accordance of the mandates of the Governor of my state.

                Is selling ads for a newspaper "Essential" I will bet that guy or gal will leave his / her house in the morning... and you will be able to call the newspaper office and buy an ad. Its the same thing. I would bet you could get the TV station out to film an ad by the end of the week... is that Essential? Its the same thing.

                I get it.. after last night and the Presidents speech ( weeks late ) Health is now a priority over the Economy... but business is still turning and guys like me that support that machine... as long as that machine is on... we are "Essential" - By definition of any and every State shut down I have read. Heck.. there are States still that don't even have that.

                Let me throw this out there... I do work for a number of lawncare companies.. THIS is the peak of their advertising... they actually started work this week. The companies that work with me have been cleared at a local, county and state level to go out and cut grass. THIS is how serious I take this... not just for ME but for my clients.

                But seriously.. and not being a smart tail.. thank you for your concern
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  • Profile picture of the author max5ty
    I'm reading all about the latest in 9 x 12 postcards and I'm telling you there is a better way that gets 100x more cutomers to sign up and 100x more results...

    on a side note: I posted way up above about a company doing door hangers. I tried to click on their website and it's defunct...or gone, or something...

    anyways, this is not what I'm talking about anymore.

    However, I'm going to do an ewenmack post (because I like the way he teases) and make you all guess what it is...

    I'll tell you eventually, I promise...but I want to see if anyone has read any of my other posts and figured it out.

    This new thing, I guarantee you will have more companies begging for you to help them.

    It's better than 9 x 12's. It's easier. It's less time consuming, and it gets better results.

    I'm not going to make it a WSO...I'm just trying to see if anyone can guess it...

    and yes, I'm being for real and not just teasing you...and yes I will tell you for free what it is...and no, it's not copywriting or anything like that. It's an honest to goodness thing you can offer that will have business owners jumping at the chance to work with you...
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    • Profile picture of the author savidge4
      Originally Posted by max5ty View Post

      It's an honest to goodness thing you can offer that will have business owners jumping at the chance to work with you...
      I have not a clue... to bad we don't get paid by people reading our posts... because right about now people are going to be binge reading yours to figure this out. LOL
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      • Profile picture of the author max5ty
        Originally Posted by savidge4 View Post

        I have not a clue... to bad we don't get paid by people reading our posts... because right about now people are going to be binge reading yours to figure this out. LOL
        They don't need to binge read. I'm going to tell everyone tomorrow. I just want people to think about what it could be...use your imagination...
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        • Profile picture of the author savidge4
          Originally Posted by max5ty View Post

          They don't need to binge read. I'm going to tell everyone tomorrow. I just want people to think about what it could be...use your imagination...
          Something to do with Unicorns? ( you said use my imagination LOL )
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          • Profile picture of the author max5ty
            Originally Posted by savidge4 View Post

            Something to do with Unicorns? ( you said use my imagination LOL )
            Actually, it could be considered a unicorn. I've heard unicorn being used for new stuff from some of the companies that disrupt their industry...

            but actually what I'm going to tell you about is something almost every business owner would love to have...but most don't think they can afford it, or afford to hire someone with the technology to implement it.

            They're probably right.

            Actually, up until now, they have been right.

            I'm going to tell you how to offer them something that would cost them hundreds or thousands, or hours and hours of writing code, or hiring someone to write code...and they can have this sought after technology for just pennies...and you can bring it to them.

            Matter of fact, I'm going to tell you how to offer them such a good deal that they'd be crazy to turn you down.

            All coming tomorrow. Think about it...
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            • Profile picture of the author savidge4
              Originally Posted by max5ty View Post

              I'm going to tell you how to offer them something that would cost them hundreds or thousands, or hours and hours of writing code, or hiring someone to write code...and they can have this sought after technology for just pennies...and you can bring it to them. .
              The ultimate unicorn - AI?
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              • Profile picture of the author max5ty
                Originally Posted by savidge4 View Post

                The ultimate unicorn - AI?
                If what I tell you isn't able to make you some serious money...especially in this pandemic era...and doesn't blow away what any so-called guru on Facebook is offering for a fee, then I'll quit posting on this site forever.

                I'm being serious, and I'm going to offer people something they can really use...
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                • Profile picture of the author savidge4
                  Originally Posted by max5ty View Post

                  If what I tell you isn't able to make you some serious money...especially in this pandemic era...and doesn't blow away what any so-called guru on Facebook is offering for a fee, then I'll quit posting on this site forever.

                  I'm being serious, and I'm going to offer people something they can really use...
                  A guide on how to make your own toilet paper? Sorry I am in one of those moods

                  < Puts on thinking cap to assist max5ty > Hey I can hear the ocean!
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                  • Profile picture of the author max5ty
                    Originally Posted by savidge4 View Post

                    A guide on how to make your own toilet paper? Sorry I am in one of those moods

                    < Puts on thinking cap to assist max5ty > Hey I can hear the ocean!
                    Actually, no...but, I was looking on Alibaba a few weeks ago and saw that you could order toilet paper with Trump, Biden, Sanders, Pelosi and others picture on each piece.

                    I thought for a minute that I should start a website and call it "wipe the vote" and tell people to order the toilet paper with the person they disliked the most...it would be an informal vote...

                    thought maybe it would go over good on Facebook.

                    The rolls are like a few cents apiece, but I figured I could sell them for like $5.00 each as a gag gift.

                    I don't know, maybe it was crazy thinking...who knows...
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                    • Profile picture of the author savidge4
                      Originally Posted by max5ty View Post

                      Actually, no...but, I was looking on Alibaba a few weeks ago and saw that you could order toilet paper with Trump, Biden, Sanders, Pelosi and others picture on each piece.

                      I thought for a minute that I should start a website and call it "wipe the vote" and tell people to order the toilet paper with the person they disliked the most...it would be an informal vote...

                      thought maybe it would go over good on Facebook.

                      The rolls are like a few cents apiece, but I figured I could sell them for like $5.00 each as a gag gift.

                      I don't know, maybe it was crazy thinking...who knows...
                      you couldn't do it now... it would be labeled / considered to be "Price Gouging"
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  • Profile picture of the author myob
    Although I don't advertise for other companies, the response rate from mailing postcards has been doubling or in some areas even quadrupling over the last couple of months.

    Certainly one can get clients without having to make a personal visit, right? Calling or (ahem) mailing postcards could be a viable alternative.
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  • Profile picture of the author max5ty
    But to be honest with you, I'm putting the post together to explain it properly.

    I don't want to throw it out there without first typing it up and making sure I explain it correctly.

    It's not complicated, but I want to explain it right...and I need to sit down and think about how I want to explain it...
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    • Profile picture of the author StevenTylerPjs
      Let's see that post! I'm looking for some good reading material for the weekend
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      • Profile picture of the author GordonJ
        Originally Posted by StevenTylerPjs View Post

        Let's see that post! I'm looking for some good reading material for the weekend
        If we never hear from Max again, we'll have to give him kudos for best April Fools Day prank at the WF.

        OR, he got into it, and realized he has a gold mine, and had second thoughts about sharing it, OR maybe a WSO is headed our way.

        On a side note today, the 100 year old Catholic church across from me is having a POP UP Palm Sunday, with drive through.

        Time to be creative.

        GordonJ
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  • Profile picture of the author max5ty
    But anyways, I've talked about this before...we have a brainstorming group that gets together and talks about new ideas...we've come up with some stuff that is mind-blowing. I'd recommend everyone to start one with others that are in business. Like-minded people can come up with some of the best ideas.

    We're coming out with a new type of pop up - well it's not a pop up to speak of - it replaces the traditional one, but is 100 times better and something new. I'm sure soon you'll see it being pushed on product hunt and other sites as soon as it's done being designed.

    So I'm droning on tonight, but I love to talk about new stuff and what's coming. We've actually been behind 4 of the biggest things in the online world lately...it's exciting.

    There's so much a person can do these days...keep an open mind and keep asking how to make things better...
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