A quick lesson in Selling 9x12 Post cards

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I saw this video last night... The main card looks to be a 9x12 maybe a bit larger... A cornerstone ad on the front side and then the standard ads on the back. Towards the end of the video where Gary starts talking how this could be a profit center, and how to SCALE the concept gets super interesting. LEVERAGING BRAND. Basically find cornerstone advertisers that have BRAND to leverage.

https://youtu.be/u1jcO9XMIO0

What gets interesting in this is the guy actually says its $2100 per 5000 cards and usually we talk about to get to cost plus profit, but this concept is cost PLUS profit on a whole other level. a win win for both sides.

Well worth the watch
#9x12 #cards #lesson #post #quick #selling
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  • Profile picture of the author ThePromotionalGuy
    Originally Posted by savidge4 View Post

    I saw this video last night... The main card looks to be a 9x12 maybe a bit larger... A cornerstone ad on the front side and then the standard ads on the back. Towards the end of the video where Gary starts talking how this could be a profit center, and how to SCALE the concept gets super interesting. LEVERAGING BRAND. Basically find cornerstone advertisers that have BRAND to leverage.

    https://youtu.be/u1jcO9XMIO0

    What gets interesting in this is the guy actually says its $2100 per 5000 cards and usually we talk about to get to cost plus profit, but this concept is cost PLUS profit on a whole other level. a win win for both sides.

    Well worth the watch
    I've been following Gary for about a year now. I just watched that video last night and you're right, towards the end is the best part.

    Did note that Gary does like direct mail but favors FB. But interesting enough that he mentions the post office is fixed but FB is broken and content on that platform needs the direct response touch. For me it gave me some ideas for my tech clients.

    Chinchilla
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    • Profile picture of the author savidge4
      Originally Posted by ThePromotionalGuy View Post

      I've been following Gary for about a year now. I just watched that video last night and you're right, towards the end is the best part.

      Did note that Gary does like direct mail but favors FB. But interesting enough that he mentions the post office is fixed but FB is broken and content on that platform needs the direct response touch. For me it gave me some ideas for my tech clients.

      Chinchilla
      After watching this video last night I text someone I know that is going to be running for a local position in Govt... basically a local influencer.. we met today and I laid out the pitch.. Hi im a local boy running for office X and the flip side of this card is some business' within our community #1 I frequesnt and #2 I am more than comfortable sending you too, for the same experience.

      We are working a bit with the overall concept but "Stay Local" seems to be the overall direction. This piece will be a profit center for his campaign. ill make $2400 per 5k and he will probably make about 7.6 which is obviously a win win, but the business' on the flip side are going to get a personalized who rah rah lets be patriotic referal - and they will win as well.

      And FB... IF you understand the targeting ability, and the NEED to tailor content to each target OH MY GOODNESS.

      My business in 2018 made more money in content creation than all of the past 7 years combined. Gone are the days of a single piece of content to reach consumers ( IE TV commercial mentality ) and in its place is 20 to 40 pieces of creative that target specific demographics / psychographics. Obviously this creates a scenario where revenue is way up, but the best part is COVERSIONS are through the roof.
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      • Profile picture of the author max5ty
        I like GaryVee, but to be honest there are others that have been a lot more successful that I listen to.

        Not trying to take anything away from him...I think it's the volume of content he puts out that gets his fan base.

        To me, his advice is more generic and more on the motivational level. Each their own I guess.

        I don't think anyone can argue though that he hasn't been successful.

        Think about this...

        I know the 9x12 thing has been a craze for a while now. A lot of people have tried it, a few with success and others with little success...as with most things.

        I think the biggest hurdle for most was coming from a background with no business experience and trying to convince business owners they knew what they were talking about when they enticed the business owner with more customers...when they've never gotten a real customer in their life other than trying to tell others how they could get customers.

        It happens daily and I'm sure will continue. Some are better at BS than others, so they eek out a modest income. The odds are that most will fail.

        Personally, I think someone trying to break into the market in their local community takes a two-pronged approach.

        The first approach I believe is not acting like you're the know it all on everything.

        The second approach I believe is offering to give back to the community. A feel-good approach offered to local businesses where they sign up because it not only helps bring in some customers but also causes customers to view them as giving back to the community...

        plus, it lets the salesperson be viewed as someone coming up with an idea to support their local community. A goodwill effort if you choose to think in those terms...a great way to get your foot in the door in your local community.

        Anyways...

        I think door hangers (5.5 x 17) do a better job.

        You can have 5000 printed for under $500...plus put a ton of ads on them.

        The second part is you pay local homeless or needy, or poor, or boy scouts, etc. to hang them.

        It can be turned into a..."lets feel good by giving back thing".

        Nobody overlooks a door hanger on their front door.

        Now, before you think I've gone off my rocker, let me tell you about a company doing this. They're not only successful but are selling franchises.

        https://www.localdoorcoupons.com/

        You don't need a franchise to start one of these in your community...just a little hustle.

        Something to consider.
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        • Profile picture of the author Ron Lafuddy
          Originally Posted by max5ty View Post

          I think door hangers (5.5 x 17) do a better job.

          You can have 5000 printed for under $500...plus put a ton of ads on them.

          The second part is you pay local homeless or needy, or poor, or boy scouts, etc. to hang them.

          It can be turned into a..."lets feel good by giving back thing".

          Nobody overlooks a door hanger on their front door.

          Now, before you think I've gone off my rocker, let me tell you about a company doing this. They're not only successful but are selling franchises.

          https://www.localdoorcoupons.com/

          You don't need a franchise to start one of these in your community...just a little hustle.

          Something to consider.

          I like ads on business cards. Cost me less than $100 for 5000, including design work. Because of their unique (no cost) delivery system, you can hyper-target your market, in ways other printed media cannot.


          "Yes", to HUSTLE. The amount of hustle you apply...and keep applying, while pushing through the obstacles and barriers to success, makes all the difference.


          Ron
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  • Profile picture of the author fredm
    I'm going to try this with the local businesses in my community. I'm hoping I can be of service to them.
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  • Profile picture of the author wsands
    Some pretty good points in the video.

    As to 9x12's... I've used those to get myself out of financial jams in the past and launch myself into new markets.

    I've also done the jumbo door hangers as well. There's pros and cons to them both. I liked hiring local people to pass out the doorhangers, but I didn't like businesses not trusting that we put them out. While that wasn't common, you can't say, "see here's the post office receipt"

    The doorhanger was much more simple to sell though.
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  • Profile picture of the author Alex Cohen
    Originally Posted by savidge4 View Post

    I saw this video last night... The main card looks to be a 9x12 maybe a bit larger... A cornerstone ad on the front side and then the standard ads on the back. Towards the end of the video where Gary starts talking how this could be a profit center, and how to SCALE the concept gets super interesting. LEVERAGING BRAND. Basically find cornerstone advertisers that have BRAND to leverage.

    https://youtu.be/u1jcO9XMIO0

    What gets interesting in this is the guy actually says its $2100 per 5000 cards and usually we talk about to get to cost plus profit, but this concept is cost PLUS profit on a whole other level. a win win for both sides.

    Well worth the watch
    Unfortunately, 9x12s are not particularly scalable.

    On paper it seems like they should be. The three major costs are design, printing, and mailing. Subtract expenses from the ad revenue, and the numbers look good.

    But once you get past one card, the logistics become a nightmare. Try doing multiple cards simultaneously and you're now dealing with tens of thousands of postcards and dozens of ads. Not to mention the hit your profit margin takes hiring help.

    Do just one 9x12. The real profit comes from leveraging your new found relationships with local business owners into high-ticket services.

    Alex
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    • Profile picture of the author GordonJ
      Originally Posted by Alex Cohen View Post

      Unfortunately, 9x12s are not particularly scalable.

      On paper it seems like they should be. The three major costs are design, printing, and mailing. Subtract expenses from the ad revenue, and the numbers look good.

      But once you get past one card, the logistics become a nightmare. Try doing multiple cards simultaneously and you're now dealing with tens of thousands of postcards and dozens of ads. Not to mention the hit your profit margin takes hiring help.

      Do just one 9x12. The real profit comes from leveraging your new found relationships with local business owners into high-ticket services.

      Alex
      To restate:

      But once you get past one card, the logistics become a nightmare.

      The guys who have surThrived in this, are...

      PRINT BROKERS. Sure, media talks about the demise of PRINT. But ask the FL company that prints millions of postcards a year, and they are just one such company.

      Alex is right, get several co-op cards going at once, you have a slop and mess on your hands.

      I'm glad the ignorance exists, I like those who think print is dead, and it is such low hanging fruit, and it is true also, a relationship with local businesses, even a handful is worth a lot of lifetime value, IF, iffin you provide a service that helps them out.

      Having talked to dozens of 9x12 guys, very few last long, BUT, a quick profit, and a PLAN can be leveraged to ongoing profits.

      GordonJ
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    • Profile picture of the author savidge4
      Originally Posted by Alex Cohen View Post

      Unfortunately, 9x12s are not particularly scalable.
      I think this would say otherwise: https://www.warriorforum.com/offline...-studying.html

      Originally Posted by Alex Cohen View Post

      Do just one 9x12. The real profit comes from leveraging your new found relationships with local business owners into high-ticket services.
      This discussion has been brought up countless times since I have been around... and I have always said.. I could fill a card in days.. People scoff and laugh and whatever. BUT I am.. and most other seasoned members here are on the opposite end of the spectrum in terms of obtaining clients for this.

      I have a list I can call... Its not even about referrals - and even if it was, I would get SOLID referrals like the salesperson selling to Ozi. And then looking at it this way... One can see why there is such a high failure rate. Its simply not a entry level service. Sure there will be those that can get out there and make it happen... turn sales on sales and get the referrals.. but really we know those people would be few and far between.

      But lets look at the guy in Ozi's example.. He found a Universal "Problem" across a pretty well defined group of business' that spans across an entire nation and created a solution and has stuck to it for a whole lot of years.

      People going out and trying to fill the spots on a 9x12 are solving what, and for who? Again in contrast the what and who is pretty well defined in Ozi's example. AND on top of that there is BRAND association - which one might argue is the key factor here.

      I have no problems filling a card because the front side is going to be my Satellite business - and I will specifically be targeting an audience that sits on the fringe of Urban, and more prominently rural. Just based on the demographic value of who I am going to reach there immediately becomes some clear choices of who might like to advertise on my mailings no? Companies that sell Generators, or Veterinarians, or Drug stores that deliver.

      I have maybe not defined the who and what.. but at the very least the who.. and to some degree within my community MY Brand is worth associating with, and couple that with a LIST of clients I have provided results for... Yeah it would be scalable.

      So maybe 9x12 isn't the best place to start.. and if you are going to.. you need to really define a who or what, and TRY and close the deal on a cornerstone brand, so that others will WANT to cross associate.
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      • Profile picture of the author Ron Lafuddy
        Originally Posted by savidge4 View Post


        So maybe 9x12 isn't the best place to start.. and if you are going to.. you need to really define a who or what, and TRY and close the deal on a cornerstone brand, so that others will WANT to cross associate.

        What you say is true. But, we have to go back to how the 9x12 was promoted and pitched here on the WF.

        A means to make FAST, EASY money.

        The target market for FAST and EASY is always...the DESPERATE.

        Cause the whole purpose of that exercise was to quickly sell, as much stuff as possible, to those who are in a desperate position .

        It's not the 9x12 that is the problem, but the mindset and the approach that is intended.

        A universe away from the discussion in Ozi's thread.

        So, one could conclude that the 9x12, as pitched and promoted, is not scalable. That would be correct.

        Ron
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        • Profile picture of the author GordonJ
          Originally Posted by Ron Lafuddy View Post

          What you say is true. But, we have to go back to how the 9x12 was promoted and pitched here on the WF.

          A means to make FAST, EASY money.

          The target market for FAST and EASY is always...the DESPERATE.

          Cause the whole purpose of that exercise was to quickly sell, as much stuff as possible, to those who are in a desperate position .

          It's not the 9x12 that is the problem, but the mindset and the approach that is intended.

          A universe away from the discussion in Ozi's thread.

          So, one could conclude that the 9x12, as pitched and promoted, is not scalable. That would be correct.

          Ron
          Thanks Ron,

          The WF, and perhaps the whole of IM is divided into two groups...one, the fast and easy money crowd, my estimate is about 1.3 Million Warriors fall into this group.

          The other, about 65 of us, maybe, here...are REAL business people who are in it for the long haul, albeit, we may have our days of very fast, easy and quick money.

          You are 100% right, the start of the EDDM Co-Op 9x12 postcard "biz" was pitched as a quick and easy way to pocket $5,000.00 a month with no selling. Just walk in, show the card, (tell them they could get 5% return on customers, or for every 10,000 mailed, they will get 500 new customers, I think that video has been removed, cause, SERIOUSLY??!!)...

          Anyhow. It still is being hyped that way, as one can see at giantpostcardbusiness dot com, where one can see the first sentence of the promotion beneath the video says:

          Finally, A Home Business You Can Succeed At With A Full Time Job! With No Selling!

          Who knows how many people got involved in this EASY, show a card, collect the money, rinse and repeat cash cow?

          I know dozens who did, and most are out of it today. Like most simple, easy, NO SELLING make money ideas, they don't seem to withstand the test of time.

          So, as Oziboomer showed us, there is a business opportunity which can be done, and requires time and effort to set up, but can be a sustained business for many years...

          AND, we have the 9x12 folks who want (ed) the easy NO SELLING way to make money.

          With the exception of the 27 people who visit this subforum, the WF is no place for reality, it is, however, an ideal place to sell quick, easy, done for you, EZ peasy make money sitting in your underwear, playing video games or a simple way to get local businesses to fork over large sums of money automatically for simply showing them the billboard in the mailbox. Sigh.

          What makes hope spring eternal for the 27 who continue to post at WF? Well, maybe once in awhile, their serious and realistic business sense is put to use. Maybe?

          GordonJ
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          • Profile picture of the author Ron Lafuddy
            Originally Posted by GordonJ View Post

            Thanks Ron,

            The WF, and perhaps the whole of IM is divided into two groups...one, the fast and easy money crowd, my estimate is about 1.3 Million Warriors fall into this group.

            The other, about 65 of us, maybe, here...are REAL business people who are in it for the long haul, albeit, we may have our days of very fast, easy and quick money.

            You are 100% right, the start of the EDDM Co-Op 9x12 postcard "biz" was pitched as a quick and easy way to pocket $5,000.00 a month with no selling. Just walk in, show the card, (tell them they could get 5% return on customers, or for every 10,000 mailed, they will get 500 new customers, I think that video has been removed, cause, SERIOUSLY??!!)...

            Anyhow. It still is being hyped that way, as one can see at giantpostcardbusiness dot com, where one can see the first sentence of the promotion beneath the video says:

            Finally, A Home Business You Can Succeed At With A Full Time Job! With No Selling!

            Who knows how many people got involved in this EASY, show a card, collect the money, rinse and repeat cash cow?

            I know dozens who did, and most are out of it today. Like most simple, easy, NO SELLING make money ideas, they don't seem to withstand the test of time.

            So, as Oziboomer showed us, there is a business opportunity which can be done, and requires time and effort to set up, but can be a sustained business for many years...

            AND, we have the 9x12 folks who want (ed) the easy NO SELLING way to make money.

            With the exception of the 27 people who visit this subforum, the WF is no place for reality, it is, however, an ideal place to sell quick, easy, done for you, EZ peasy make money sitting in your underwear, playing video games or a simple way to get local businesses to fork over large sums of money automatically for simply showing them the billboard in the mailbox. Sigh.

            What makes hope spring eternal for the 27 who continue to post at WF? Well, maybe once in awhile, their serious and realistic business sense is put to use. Maybe?

            GordonJ
            Interesting, Gordon.

            I think someone who is just starting out, and who is having trouble making the postcard ad program work as promoted, can get some real help here.

            https://www.warriorforum.com/offline...marketing.html

            Start smaller. Cover your costs, with a little profit. Learn the business first. Then, over time, grow to a larger format, IF that is what you want to do.

            If you are desperate, this is NOT the place to start. It takes a certain attitude to be successful selling advertising and a desperate attitude, isn't the one.

            Speaking of desperate, I just picked up the annual "Book of Lost Souls" (yellow pages) at the post office. They don't home deliver anymore.

            There are business owners still running costly display advertising in the yellow pages. Maybe some of them would be open to lower-cost ways to promote their business.

            Ron
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  • Profile picture of the author savidge4
    But lets go full circle with this.. and look at the OP and the information provided within the Video... It really is a different mind set in selling this. Gary Vee suggests for his dad to turn this into a Profit center.

    What does this mean? when targeting this type of sale all you need to do is identify a person or business that is ALREADY using mailer advertising. You would approach them with the concept of doing what they already are, but turning it into a profit center. LEVERAGE their contacts and brand.. you become the person that is lifting the weight.. Artwork, print and send.. THE SELLING falls into the hands of a person that HAS a Circle of Influence.

    Slide this into the AU model... The circle of influence is the Sports Club.. The Leverage is the CLUB and the current advertisers that turned into a system of referral. The guy in the middle is again just lifting the weight.

    THAT is why I shared this to begin with.. It changes the dynamic completely... You don't have to run around and sell 12 people.. you have to find ONE. And with that concept in place, the process DOES become scalable - AND the likelihood of success becomes F A R greater.
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