Best ways to track offline marketing sales for local businesses

7 replies
Hi warriors,

I would like to start a digital affiliate agency in a little town, and basically advertise on facebook for companies, and get sales (mostly selling services such as massages, courses, event management services, etc.) for them. Lots of them aren't online and don't necessarily want to start a website or facebook page.

I'm sure I can actually find customers for them but not sure how to track those sales... I've thought maybe about a voucher system, where the client actually pays me, and then I go and pay the supplier. But i'm not sure this is the best way to go about it.

Could anyone with experience guide me, or give pointers?

Best regards
#businesses #local #marketing #offline #sales #track #ways
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  • Profile picture of the author JSermersheim
    There are many options to get started with tracking your affiliate offers. What kind of offers are you looking to promote?
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    • Profile picture of the author savidge4
      Originally Posted by JSermersheim View Post

      There are many options to get started with tracking your affiliate offers. What kind of offers are you looking to promote?
      would be a great question if the topic was "affiliate offers"
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  • Profile picture of the author fredm
    The original post asked for the best ways of tracking Offline marketing sales for local businesses. I'm new to Offline marketing and I'd like to know the best ways of accomplishing this. I want to start an Offline marketing campaign that works. Please advise.
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  • Profile picture of the author savidge4
    its pretty simple really, you have to one way or another place some kind of tracking in place.

    Before I get into that.. I will say this... with online efforts for offline business' you can use trackable phone numbers and the like. This is about as fool proof as this gets.

    If your thinking is, you want to get paid by the lead for offline business' I would suggest otherwise. It just ends up a pain in the tail end. there are simply to many ways for the client to say, oh that did not convert or what have you.. and the reality is, they WILL do this. Its like human nature or something.

    Devise a pay for service rendered model vs a performance based model, and in the end, you and your client will be happier.

    OFFLINE methods of tracking...

    1) call (XXX) XXX-XXXX extension 123 - the extension is letting them know your efforts referred the call.

    2) Call (XXX) XXX-XXXX and ask for Lisa - the name will let them know this is a referral from your efforts

    3) For printed materials use a printed coupon - the same can be done for online efforts - print out this coupon

    4) a simple tell them Savidge4 sent you can be effective.. not 100% that is for sure but depending on the nature of the referal, it does work

    5) If you happen to be the one that gets your client a Google my Business account set up, there are all kinds of tracking methods in this, from calls to directions etc etc

    6) Printed material with a free gift offer free pressing with laundry order or free consultation or regular rate after hours visit or a toaster.

    7) Using Facebook to Geo Target and offer limited time offers.

    8) Show a local ID

    9) A digital coupon they can display from thier phone

    10) a secret password. I have been using this one as of late, tell the cashier "senior 55" at time of checkout

    11) secret phrase.. kinda old time spy movie stuff.. the customer asks a question.. "I heard sally likes the sea shore." the cashier will respond "and frank likes fritters" That was a kind of fun one to watch play out LOL


    Those are the most common ones I can think that we use.. well most of them are common.

    Hope that helps!
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  • Profile picture of the author aduttonater
    I track my sales through windows contacts. I use folders to separate one time clients from repeat clients.
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  • Profile picture of the author Johnarcher
    Here's another thought. Create an opt-in for offers. Use a poll with the the opt-in such as... What offer/s would YOU most like to see with options being products that your clients are offering. That would certainly be somewhat trackable. The other option would be to get them to pay you upfront on a subscription basis with a discount if they wanted to pay a year in advance.
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    • Profile picture of the author savidge4
      Originally Posted by Johnarcher View Post

      Here's another thought. Create an opt-in for offers. Use a poll with the the opt-in such as... What offer/s would YOU most like to see with options being products that your clients are offering. That would certainly be somewhat trackable. The other option would be to get them to pay you upfront on a subscription basis with a discount if they wanted to pay a year in advance.
      Did you read the OP? how do you create an optin from a newspaper ad or a billboard? I guess you could have a billboard that is driving traffic to an online optin ( there is a pun in there somewhere ) and that will be SUPER effective.. then you can tell them to come to your store to spend money..

      Oh wait..

      wouldnt it be easier to just have a billboard that sends the traffic ( literally this time ) to your store... and the poor guy that came up with the ad for the billboard wants credit for that work... Better tell them bill the billboard sent you for 10% off your next purchase

      Is there a generation gap in here, or is it just me?
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