Educating customers by giving them famous books?

35 replies
I would like to give away marketing books from Jay Abraham, Dan Kennedy, etc. to freelancers and small businesses, just to educate them, bcs they have no idea why they need marketing.

I would write on the first page of the book: If you need some help, go to my website ... etc.

Do you think this is a good idea? What exactly would you write on the first page and what would be the next step, how would you follow up?
#books #customers #educating #famous #giving
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  • Profile picture of the author Daniel Evans
    I think it's a great idea (and I've done it for my list for my own reasons), but why would you focus only on giving out the books without knowing the next step? ie what you want to achieve.

    That represents the entire fundamental aspect of the incentive.
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  • Profile picture of the author GordonJ
    Originally Posted by Michael9 View Post

    I would like to give away marketing books from Jay Abraham, Dan Kennedy, etc. to freelancers and small businesses, just to educate them, bcs they have no idea why they need marketing.

    I would write on the first page of the book: If you need some help, go to my website ... etc.

    Do you think this is a good idea? What exactly would you write on the first page and what would be the next step, how would you follow up?
    Why "famous" people? What that means is they are known to you. MOST of the small businesses who could become your customers have never heard of any of those guys. It feels like you are trying to borrow cred from the famous, albeit, NOT FAMOUS at all.

    Take a book like Best Seller, THE ONE PAGE MARKETING PLAN by Allan Dib, hardly a known guy in marketing circles, however, a BEST SELLER on Amazon, where chances are you can refer your gift recipient too.

    THEN, and this can be done with Kennedy, Abraham, et al, etc. is to put a sticky note on a page of the book with a note that reads:

    Paul, I was reading this best seller and came to this and thought of you and your business. This technique has worked for other _____ businesses like yours, call me ASAP and let me tell you the story of how John increased his _______ business by 17% with this method.

    Your marketing friend, George Starr @ 555.123.4567


    You want to make your gift RELEVANT to their business, isn't that marketing 101?

    GordonJ
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  • Profile picture of the author Ron Lafuddy
    Originally Posted by Michael9 View Post

    I would like to give away marketing books from Jay Abraham, Dan Kennedy, etc. to freelancers and small businesses, just to educate them, bcs they have no idea why they need marketing.

    Perhaps you are focusing on the wrong people.


    Ron
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  • Profile picture of the author Frank Donovan
    Originally Posted by Michael9 View Post

    I would like to give away marketing books from Jay Abraham, Dan Kennedy, etc. to freelancers and small businesses, just to educate them, bcs they have no idea why they need marketing.
    Sounds a little patronizing, even bordering on arrogant - but most of all, lazy.

    Most small businesses understand the concept of marketing. What they might not fully grasp is how to put together an optimal strategy that fits their circumstances. If you want to help them, take some time to study the individual business and suggest a campaign or strategy that's relevant to that business.

    Don't just hand out some generic marketing book and expect some grateful business-owner who's never heard of a library before to suddenly be chasing you for help.
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  • Profile picture of the author Kay King
    Instead of expecting someone to read a book and then call you...why not present them with a very simple plan for marketing THEIR business that you've prepared for them....and can implement for them...expand on for them....



    Or write your own short marketing basics book - and give that away.
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  • Originally Posted by Michael9 View Post

    I would like to give away marketing books from Jay Abraham, Dan Kennedy, etc. to freelancers and small businesses, just to educate them, bcs they have no idea why they need marketing.

    I would write on the first page of the book: If you need some help, go to my website ... etc.

    Do you think this is a good idea? What exactly would you write on the first page and what would be the next step, how would you follow up?
    I've done this in the past with my own books. Even with my own books, which cost me only the cost of printing...you need a follow up, and it's a high cost per lead.

    In your post, you said "just to educate them, because they have no idea why they need marketing.". They have no idea that they need marketing help at all.


    Have you ever received a book from a stranger on a subject you weren't interested in? Did you read it?

    Nobody is going to read the book. I promise you.
    The only reason I gave away the book that I wrote myself, is because it was written by me...had my photo on it...and established me as an authority. I never expected anyone to read it (unless they bought it)

    And....paying retail for books to give away is nonsensical. If you want to order a box of books on marketing, you can get them in bulk for a couple of dollars each here...

    Bookdepot.com.

    And nobody in marketing is famous. If they are well known, it's just to us...not the general public.
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    • Profile picture of the author MSutton
      Originally Posted by Claude Whitacre View Post

      Nobody is going to read the book. I promise you.

      This sentence bears repeating.
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      • Profile picture of the author DABK
        My name must be Nobody, then, for I have read 3 or 4 books received in similar scenarios.
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        • Profile picture of the author savidge4
          Originally Posted by DABK View Post

          My name must be Nobody, then, for I have read 3 or 4 books received in similar scenarios.
          Hello Nobody... Ive been given "Watch Tower" a time or 2.. and have read it.. I must be nobody too

          but seriously... DABK.. what was the initial feeling being given the book? was there some amount of set-up or was it given from a cold call office visit?
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          • Profile picture of the author DABK
            I have been offered books and did not even accept them, offerec them and accepted them and never read them, offered, accepted and read.


            The difference: The ones I read were from people who seemed to understand what I wanted, seemed to know what they talked about, seemed to be giving me something that would help me get what I wanted.


            The ones I read... the givers made me feel I would not be wasting my time.



            I did have conversations like this:
            Hi. My name is... What business are you in?


            ...


            Oh. I have a book you'd find useful. It's yours for free.



            Then they'd push a book towards me... and that was that. They did not seem to understand that I did not have time to read every book that I came across.



            Originally Posted by savidge4 View Post

            Hello Nobody... Ive been given "Watch Tower" a time or 2.. and have read it.. I must be nobody too

            but seriously... DABK.. what was the initial feeling being given the book? was there some amount of set-up or was it given from a cold call office visit?
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  • Profile picture of the author ryanbiddulph
    I would write the eBooks myself, Michael. 5,000 words or less, short reads type. Build trust. Have fun helping people.
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    • Originally Posted by ryanbiddulph View Post

      I would write the eBooks myself, Michael. 5,000 words or less, short reads type. Build trust. Have fun helping people.
      Ebooks aren't a good idea for this application. It isn't the education that's important, it's the idea that it's a physical gift that can be handed over to them...and that it establishes you as an authority.

      You need a print book.

      The truth is, a 64 page "book" can be printed by any online book printer for about a dollar a copy in a run of 1,000 copies. People on Fiverr can design a cover and even format the book for you.

      On Amazon I have several books on various sales and marketing subjects. They are available in both Kindle and print editions. i sell about 5 times more digital books than print. But all my clients have come from reading the print versions. None from reading an e-book.

      I'm talking about tens of thousands of books over several years, so the example is valid.
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  • Profile picture of the author Michael9
    I want to sell them markeing services, maybe it wasnt clear from my first post.

    The first idea is - it is a real gift no self promotion, which will make them more likely to buy something later from me.

    Second - they can look on Amazon, the books have hundreds of reviews, most of them 5 stars, so they will see they are bestsellers from famous guys, which will make them more likely to read it. They would read nothing from me.

    Third - thay will need help for sure, bcs they have no time for this and no experience, and they could never afford consulting from Jay Abraham etc., so I can be piggybacking on the famous brands and continue where the book finished.


    I am also afraid they will never read it, so probably I have to choose some book about selling, not marketing, bcs each of them is selling something, I could start there and marketing would be the next step.

    And finally I would generate leads first, advertise the free book in my area and give it only to those who are interested. Maybe 1 week later I would call them if they need some help?

    What do you think?
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    • Profile picture of the author DABK
      It was clear.

      You are proposing to sell them a free book by someone they do not know. Then you propose to sell them on yourself.

      Selling the free books requires work.

      So you are proposing to double your work.

      And more.

      Because you are appealing to those who want free.

      They come in 2 forms:
      Well-intentioned ones who will not get around to doing anything about it,
      The broke asses you do not want as clients.

      Yes, once in a blue moon you get a beginner who is both interested in the info and in applying it and able to do it.

      Yes, your goal is to establish yourself as an authority on the subject and as a good person/ company to work with.

      But you are doing neither.

      Sign up for Dan Kennedy's gick thing.

      You get a bunch of stuff, for free, that Dan wrote and sells for whatever amount he says the free stuff is worth. And you get signed up to get his follow up emails.

      He is doing what you are proposing. And doing it right.

      Sign up and study his method/ funnel.

      The 5000 words e-book would be a good freebie to automatically give people to induce them to sign up for your email marketing series.

      A book you write, that you give away in hard copy, makes you seem that you are an authority. Before they read one word.

      People are amazed by people who have enough wherewithal and words to produce a book.

      If you are not going to write your own, save yourself effort; just go to bookstores and stick a business card in every marketing book they have.

      Same results as what you propose but less effort and money involved.




      Originally Posted by Michael9 View Post

      I want to sell them markeing services, maybe it wasnt clear from my first post.

      The first idea is - it is a real gift no self promotion, which will make them more likely to buy something later from me.

      Second - they can look on Amazon, the books have hundreds of reviews, most of them 5 stars, so they will see they are bestsellers from famous guys, which will make them more likely to read it. They would read nothing from me.

      Third - thay will need help for sure, bcs they have no time for this and no experience, and they could never afford consulting from Jay Abraham etc., so I can be piggybacking on the famous brands and continue where the book finished.


      I am also afraid they will never read it, so probably I have to choose some book about selling, not marketing, bcs each of them is selling something, I could start there and marketing would be the next step.

      And finally I would generate leads first, advertise the free book in my area and give it only to those who are interested. Maybe 1 week later I would call them if they need some help?

      What do you think?
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    • Profile picture of the author GordonJ
      Originally Posted by Michael9 View Post

      I want to sell them markeing services, maybe it wasnt clear from my first post.

      The first idea is - it is a real gift no self promotion, which will make them more likely to buy something later from me.

      Second - they can look on Amazon, the books have hundreds of reviews, most of them 5 stars, so they will see they are bestsellers from famous guys, which will make them more likely to read it. They would read nothing from me.

      Third - thay will need help for sure, bcs they have no time for this and no experience, and they could never afford consulting from Jay Abraham etc., so I can be piggybacking on the famous brands and continue where the book finished.


      I am also afraid they will never read it, so probably I have to choose some book about selling, not marketing, bcs each of them is selling something, I could start there and marketing would be the next step.

      And finally I would generate leads first, advertise the free book in my area and give it only to those who are interested. Maybe 1 week later I would call them if they need some help?

      What do you think?
      Yea it was clear what you want to do. A typical Internet Marketer who really doesn't know how to market his marketing services, although I could be wrong and you are thriving with your marketing consultancy. If so, I humbly apologize.

      You have misinterpretted the law of reciprocity. You think giving a gift, may oblige them to
      hire you once they have been educated on their need for marketing.

      As several have pointed out, you're backwards with this idea.

      You also assume, (wrongly) someone will bother to search Amazon for reviews of a given book. Your potential clients don't have the time, they are trying to run a business. You're asking them to do a lot for some free gift from a stranger.

      And you want to spend money, running ads, to find people who want a free book? Man, how long have you been at this marketing thing?

      You want a shortcut, some Millennial BS (no matter your age) magic. Do this, and customers will come.

      It would be better if you gifted yourself a book on getting clients, customers or consumers, because you clearly don't have an idea on how to do it.

      I am always AMAZED and BAFFLED by so-called marketers and also copywriters who come up with some gimmick, short cut, and no selling way to get clients.

      I have one word for you. WORK.

      That is what it takes to get clients to spend money with you, and that word has a lot of context wrapped up in it, including but not limited to the idea, you know how to market.

      Why not use whatever it is you are trying to sell to others, on your own marketing?????

      Puzzling.

      GordonJ

      PS. But go ahead, give it a try, it is your time, and your money. All the advice in the world isn't going to help you out because you are demonstrating a resistance to any thing other than what you want to do. Good luck.
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  • Profile picture of the author animal44
    If you want to educate, use workshops. Maybe in conjunction with others, e.g. Chamber of Commerce.
    You'll need a hook to get people to attend.

    Donuts will probably be a better giveaway than a book... :-)
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  • Profile picture of the author savidge4
    Imagine if you will... your son or daughter handing you a book on how to be a better parent. Imagine if you will... your spouse or boyfriend/girlfriend handing you a book on how to be better at relationships.. both instances would hit pretty hard no? By handing a business owner a book on marketing.. its pretty much a slap in the face.

    I will be the absolute first to agree that education is a major part in the relationship development of clients in the marketing sector.. BUT there has to be some amount of Relationship before the education aspect begins.

    Some how, some way, you have to earn an amount of trust.. you have to display an amount of authority. Its the "Some How, Some Way" that is the hard part. For me is the past year or so.. I have taken on a strategy involving the Google Maps Contribute App.

    I walk into a place of business with no listing... I take photos add the hours enter the address talk to the business owner if they are there.... and leave. I follow up a week or 2 later.. they NOW are listed on Google Maps..

    I have all the sudden provided VALUE I have given them something for free, that they may or may not have experienced the effect of. It gives me an opportunity to sit the prospect down and explain what exactly that is, if they don't know ( educate ) I have given them something that moves them a step closer to understanding what it is I am about to sell them. AND they now will see the value in it.

    In short.. I just started a relationship based on positive performance.. and in terms of leverage its a pretty solid place to be. All those people calling from "Google" all day every day.. what have they done for the client today? other than waste their time? What did I do for them? what can I now do for them in the future?

    Remember when.. you would go on a first date and bring flowers? Imagine if you will.. handing the young lady a book on how to match what they wear with their face shape.

    You want to start a working relationship off correctly.. show interest, provide value, gain trust and the rest kinda falls in place.

    Hope that helps!
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  • Profile picture of the author Alex Cohen
    Originally Posted by Michael9 View Post

    I would like to give away marketing books from Jay Abraham, Dan Kennedy, etc. to freelancers and small businesses, just to educate them, bcs they have no idea why they need marketing.

    I would write on the first page of the book: If you need some help, go to my website ... etc.

    Do you think this is a good idea? What exactly would you write on the first page and what would be the next step, how would you follow up?
    Do you offer a high ticket product or service?

    Find a short, easy-to-read book in the niche, and buy some of them.

    Write a sales letter promoting your high ticket item. Put a copy in each book.

    Sell the books at 1/2 of what you bought them for.

    Maybe one of the purchasers will buy your high ticket product or service. Maybe they won't.

    In my opinion, it's worth a shot.

    Alex
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  • Prolly better than "famous" is "relevant".

    That way, your gift gonna seem less like a disposable proclamation from on high an' more like a person to person offah.

    Here's how this might work for MUSIC.

    The Fame Option says ... circle your prospect's home all day in a MONSTER TRUCK blastin' out SLAYER ... cos they a real famous DEATH METAL BAND.

    (Alternative is JACKO ... cos since when was THRILLAH no kinda loser?)

    The Relevance Option says ... show up your prospect's home with a buncha cheery minstrels.

    "We just want to make yout day," they say, "so tell us a song you'd love to hear and we'll play it."
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  • Profile picture of the author ewenmack
    Originally Posted by Michael9 View Post

    just to educate them, bcs they have no idea why they need marketing.
    The word "need is a very dangerous word.

    You are a lawncare guy and you see a yard
    with grass up to your knees in a nice neighborhood.

    The neighbors must be pissed off and it's going
    to be a major job for the resident to clean up.

    They need to get it cleaned up
    becomes the chain of logic.

    WRONG!

    Yep, he needs to get it cleaned up...but he
    doesn't WANT to.

    Needs aren't a pre-existing motivator
    to take action, wants are.

    Needs come from the seller's world, not the audience's view.

    The time a consumer says to himself he needs to get it done,
    is only said to make him feel good, momentarily,
    but he knows it's BS and won't act on it.

    You'll end up a frustrated and broke going after
    those that need things but don't want them.

    Best,
    Ewen
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  • Profile picture of the author Jeffery
    Originally Posted by Michael9 View Post

    I would like to give away marketing books from Jay Abraham, Dan Kennedy, etc. to freelancers and small businesses, just to educate them, bcs they have no idea why they need marketing.

    I would write on the first page of the book: If you need some help, go to my website ... etc.

    Do you think this is a good idea? What exactly would you write on the first page and what would be the next step, how would you follow up?
    Originally Posted by Michael9 View Post

    I want to sell them markeing services, maybe it wasnt clear from my first post.

    The first idea is - it is a real gift no self promotion, which will make them more likely to buy something later from me.

    Second - they can look on Amazon, the books have hundreds of reviews, most of them 5 stars, so they will see they are bestsellers from famous guys, which will make them more likely to read it. They would read nothing from me.

    Third - thay will need help for sure, bcs they have no time for this and no experience, and they could never afford consulting from Jay Abraham etc., so I can be piggybacking on the famous brands and continue where the book finished.


    I am also afraid they will never read it, so probably I have to choose some book about selling, not marketing, bcs each of them is selling something, I could start there and marketing would be the next step.

    And finally I would generate leads first, advertise the free book in my area and give it only to those who are interested. Maybe 1 week later I would call them if they need some help?

    What do you think?

    Consider your prospective clients do take the time and do a little research and bypass you and go straight to the authority.
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  • Profile picture of the author Alex Cohen
    Needs, wants, desires... just three words to describe concepts.

    It's much more important to know where the potential customer is in the buying cycle.

    1. Oblivious - They're unaware about the problem let alone a need for a solution.
    2. Apathetic - They know they have a problem, but they're indifferent about the solution.
    3. Thinking - They know they have a problem and that there is a solution. They're shopping around for a solution.
    4. Hurting - They're desperate. They just haven't bought yet for some reason.

    ("O.A.T.H." formula thanks to Michel Fortin)

    Base your marketing and selling strategy on where they are in the buying cycle. Not on whether your product fulfills a need, want, or desire.

    Alex
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  • Profile picture of the author cearionmarie
    E-books would be nice, then with a direct link to your website.
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  • Profile picture of the author Jeffery
    These days I temporarily accept books that were recommended to me from a potential client that highly recommends the book, yet their business is failing. Typically, I flip to two pages, the beginning and the end. In a polite and professional manner I hand it back to them and say something like "When you are serious about turning your business around for the better give me a call." I abruptly walk away.


    Sometimes people mean well. Sometimes the same people have a business that does not do well. Why? They have a college education. Colleges today seldom if at all educate the individual. Colleges are focused more on the masses. Same with books!


    Example. All of my mom-n-pop restaurants that have a long history of keep it simple always do better than say internet cafes owned and operated by college educated business people. The profit margins are the key.


    Give me a book about profit margins written by a successful person from the school of hard knocks and it will go into my personal library.


    There is a "profit difference" between a college student that Talks The Talk and a marginally successful business owner that Walks The Walk!
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    • Originally Posted by Jeffery View Post

      Give me a book about profit margins written by a successful person from the school of hard knocks and it will go into my personal library.


      There is a "profit difference" between a college student that Talks The Talk and a marginally successful business owner that Walks The Walk!
      Absolutely.

      And I've bought college textbooks on marketing, and read..skimmed through them. Nothing at all about how marketing really works...how to really sell.

      Dan Kennedy gave a talk and said "If you want to know how to sell something, talk to a 53 year old vacuum cleaner salesman...because he really knows how to sell something". After the talk, I met him and let him know that I was 52, and he was right.

      My wife's nephew once asked us to invest in his printed t-shirt shop. He said he needed $25,000 to start it up.

      I asked if he had ever sold t-shirts before...No
      Did he ever work in a t-shirt store....No.
      Has he ever owned a retail store before...of course not.

      By now, he was getting irritated with my "cynicism". He did point out that he took a marketing class in college.

      I let him know (in front of his parents and other relatives) that he was asking us to give him money for a venture that he wasn't interested enough in to prepare for.

      You know the rest of the story. He borrowed the money from his parents (a second mortgage that makes my teeth grit even to this day). He spent it all and promptly closed his "business" after a few months.

      A few months later, he invited my wife and me to a "dinner" at his house...he was planning on buying houses and flipping them..."and was looking for partners".

      I said (again in front of relatives) "Sure. I'd love to...but I never loan money to relatives, because it always goes bad. And I never loan money to anyone else...because I'm intelligent"

      Sure enough, my sister-in-law....a wealthy CPA ...loaned him $100,000 to start buying and selling homes. A year or so later...she declared bankruptcy, because he defaulted on loans she signed for. Over a million in mortgages that he stopped paying.

      About the books giving away. I've got a few books from authors that are friends, but never from a salesperson. I no longer loan out books out of my library.

      Like I said before, the books I gave to potential clients were to establish/enhance credibility/celebrity. Like an expensive business card. I never expect them to be read.

      In fact, I stopped giving books away at paid speaking gigs, because the people thought "I got the book. I can do it all myself".

      The books I gave away had nothing to do with the service I was selling. And I would point it our clearly, that the book was on a different subject...advertising in print, while I was selling internet marketing services.
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    • Profile picture of the author animal44
      Originally Posted by Jeffery View Post

      The profit margins are the key.
      Except the main reason businesses go under is nothing to do with profit margins, it's to do with cash flow or lack thereof...
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      • Profile picture of the author Jeffery
        Originally Posted by Jeffery View Post

        Example. All of my mom-n-pop restaurants that have a long history of keep it simple always do better than say internet cafes owned and operated by college educated business people. The profit margins are the key.
        Originally Posted by animal44 View Post

        Except the main reason businesses go under is nothing to do with profit margins, it's to do with cash flow or lack thereof...
        Where did anyone say anything about "businesses go under?" The topic is about giving away a physical book to establishe yourself as an authority and hopefully obtain a client.

        We were talking about profit margins in the analogy of the restaurant business.

        In the restaurant business the typical profit margin for a struggling typical restaurant is 3% to 5%. Conversely, a successful Michelin star restaurant is a minimal 15%.

        Profit is not to be confused with the profit margin simply because the calculated profit margin is "primarily" determined by cost of goods sold, labor and overhead.

        With that in mind, say the book costs you $25 wholesale and retails for $50. Its just a book and it is bait to capture a client. As most of the people here that have a background doing it the experience was more negative than positive. Quite simply it is better, profitable, to sell the books and make a 50% profit, i.e. 50% profit margin.
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        • Profile picture of the author animal44
          Originally Posted by Jeffery View Post

          Where did anyone say anything about "businesses go under?" The topic is about giving away a physical book to establishe yourself as an authority and hopefully obtain a client.
          Your example had nothing to do with giving away books...
          Example. All of my mom-n-pop restaurants that have a long history of keep it simple always do better than say internet cafes owned and operated by college educated business people. The profit margins are the key.
          Always do better? Because
          profit margins are the key


          When I read BS, I struggle to not reply...

          And of course, Claude talked about
          You know the rest of the story. He borrowed the money from his parents (a second mortgage that makes my teeth grit even to this day). He spent it all and promptly closed his "business" after a few months.
          and
          Sure enough, my sister-in-law....a wealthy CPA ...loaned him $100,000 to start buying and selling homes. A year or so later...she declared bankruptcy, because he defaulted on loans she signed for. Over a million in mortgages that he stopped paying.
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          • Profile picture of the author Jeffery
            Originally Posted by animal44 View Post

            Your example had nothing to do with giving away books...


            Always do better? Because




            When I read BS, I struggle to not reply...

            And of course, Claude talked about

            and
            Again I ask you.. Where did anyone say anything about "businesses go under?" The topic is about giving away a physical book to establish yourself as an authority and hopefully obtain a client.

            Your comment about profit had nothing to do with giving away an ebook. The last time I checked (kindergarten) when you give something away there is no profit.

            In almost all forums the conversation will stray a bit Alas, we stray for good reason. We already made our point and the OP already decided what to do and that is why Claude and myself strayed a bit. Need a picture by the numbers?

            Look, can't speak for Claude, but I'm from the south and annoying donkeys are always welcome to try and grab 2 or 3 maybe even 4 words from a post I make and attempt to make themselves seem smarter than me. Not that it is annoying to me. More of an entertainment thing.

            You are right.. struggle to not reply
            Signature

            Entrepreneurs starting out and small businesses without giant staffs and budgets.

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            • Profile picture of the author animal44
              Originally Posted by Jeffery View Post

              You are right.. struggle to not reply
              Sorry, can't resist!

              Originally Posted by Jeffery View Post

              More of an entertainment thing.
              There you go, at least you're entertained...
              Signature

              People say nothing is impossible, but I do nothing every day.
              What I do for a living

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  • Profile picture of the author JeanHuff
    I'd write the eBooks Michael, myself. Not or 5,000 words reads kind. Build trust. Have fun.
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  • What exactly is your goal here?

    Why not SHOW them? Give their site an audit, record it, and send it them.
    It doesn't have to be long. A simple 5 minute video will do.
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  • Profile picture of the author Michael9
    Thanks for the answers. It looks like nobody tried it before. It was only one small idea, and I would give it a try only if there would be somebody who tried it before and told me it worked. It saved me a lot of time and money.
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  • Profile picture of the author xaloframe
    If I were in their place wouldn't be taking a book from a stranger and if a person owns shop then he already knows that marketing is required for him. You don't need to tell them with a postcard on a gifted book.
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    • Profile picture of the author DABK
      A lot of businesses fail because the owner knew they needed marketing but did not know which method worked best for their store or did not know how to implement.

      Plus, you grow a business better if you delegate tasks to people who can execute at a price that makes sense.

      Originally Posted by xaloframe View Post

      If I were in their place wouldn't be taking a book from a stranger and if a person owns shop then he already knows that marketing is required for him. You don't need to tell them with a postcard on a gifted book.
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