Beacon and Proximity Marketing - Anyone using it? Will it become more popular in 2019 and beyond?

1 replies
I remember when Facebook announced that they would be making available beacons for businesses to use to engage brick and mortar's visitors back in 2017 and thought "let's see where this goes".

Fast forward to 2019 and I still don't see much in terms of people raving about beacon and proximity marketing, likely because the majority of phone users don't keep their bluetooth on.

I've also read a little about nodes, which seem to be a way around the bluetooth issue.

Is there anyone in 2019 who is using beacon/proximity marketing? If so, what do you think of it, what are the main obstacles (privacy, etc.), and do you think there is a future in it?
#2019 #beacon #marketing #popular #proximity
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  • Profile picture of the author deu12000
    A big setback for beacons and proximity marketing was dealt in the beginning of December.


    Basically Google killed off the Nearby Notifications for beacons. Now the only way to get beacons to send out messages is having dedicated apps that work with the beacons. Which creates a whole slew of issues, such as the fact that not everyone downloads apps to every business that they visit and just the pain of connecting beacons to apps.

    It hurt part of my business because I had invested in buying bulk beacons and in technology to update beacons remotely for businesses.

    There is money in it but now it's much more complicated.
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  • Profile picture of the author mrharry
    To enhance business the marketing is another Important factor. The Global SNI is a company who has an attractive website and marketing it's products. Like: Sophos in Pakistan, Kasperksy in Pakistan.
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