Why Not Use Off Line Adds?

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Hi guys, you might think this is crazy, but I've had quite a bit of luck using off line ads from newspaper classifieds in specific states, say for example Chicago. This was in response to the 'don't use solo ads article' that was posted on here a while back.

My question is where can I find the best deal for blasting news paper ads?

Has anyone else tried this?

Any insights here?
#adds #line
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  • Profile picture of the author Claude Whitacre
    Originally Posted by Rhyan Higgins Orshalev View Post

    Hi guys, you might think this is crazy, but I've had quite a bit of luck using off line ads from newspaper classifieds in specific states, say for example Chicago. This was in response to the 'don't use solo ads article' that was posted on here a while back.

    My question is where can I find the best deal for blasting news paper ads?

    Has anyone else tried this?

    Any insights here?
    In the US there are state wide classified advertising networks that can put a classified ad in every free weekly newspaper in a state. lots of great deals, and saves you time.

    Here you are...
    https://www.nationwideadvertising.com/statclasnet.html

    In the past, I
    I've run classified ads in these free weekly papers, and have had really good results. But it depends on the offer, the ad you write, and the audience. For example, I ran ds all across Ohio, and found that one county gave me 90% of my results. So I stopped running these ads everywhere in Ohio, and ran them in just one county, which meant just one paper. This was several years ago. No idea how this might work today.
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  • Profile picture of the author jmosticc22
    I was also intrigued by this and it looks like nationwideadvertising is the best way to go here, seems pretty reasonable also.
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  • Profile picture of the author myob
    I have been using nationwideadvertising.com for more than 20 years with great results from just a few on-going 20-word ads.

    Currently, you can try it out inexpensively with their SPECIAL DEAL - 1 million circulation in 20 cities for only $180 per week. I would recommend multiple insertions (at least 3-4 weeks) initially for testing.

    Note: Always include a phone number and website in your ads. This dramatically raises conversion rates. Most newspapers are online in addition to print.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by myob View Post

      I have been using nationwideadvertising.com for more than 20 years with great results from just a few on-going 20-word ads.

      Currently, you can try it out inexpensively with their SPECIAL DEAL - 1 million circulation in 20 cities for only $180 per week. I would recommend multiple insertions (at least 3-4 weeks) initially for testing.

      Note: Always include a phone number and website in your ads. This dramatically raises conversion rates. Most newspapers are online in addition to print.

      I'm not sure how well this would work now, but in my 20s and 30s, I would place classified ads in newspapers offering to buy whatever I thought I could sell fast. Then I'd run an ad in the same newspaper...on the same day...selling the thing I bought.. I made a small fortune over the years, with that one idea alone.

      And as a teenager, I used to run ads selling several mail order items directly through classified ads. I always made money, no idea why.
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      • Profile picture of the author myob
        Originally Posted by Claude Whitacre View Post

        I'm not sure how well this would work now, but in my 20s and 30s, I would place classified ads in newspapers offering to buy whatever I thought I could sell fast. Then I'd run an ad in the same newspaper...on the same day...selling the thing I bought.. I made a small fortune over the years, with that one idea alone.

        And as a teenager, I used to run ads selling several mail order items directly through classified ads. I always made money, no idea why.
        Do you remember Joe Karbo (author of "The Lazy Man's Way To Riches")? I bought that book for ten bucks in the 1970's from a magazine ad. A "revised, updated, and expanded" version is still selling on Amazon!

        My first product was selling a device which you could see through doors and walls. I made a killing with it through classified newspaper and magazine advertising "Karbo style", similar to this amzn.to/2Zc3VOf (not an affiliate link). It required drilling a 1" hole.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by myob View Post

          Do you remember Joe Karbo (author of "The Lazy Man's Way To Riches")? I bought that book for ten bucks in the 1970's from a magazine ad. A "revised, updated, and expanded" version is still selling on Amazon!

          My first product was selling a device which you could see through doors and walls. I made a killing with it through classified newspaper and magazine advertising "Karbo style", similar to this amzn.to/2Zc3VOf (not an affiliate link). It required drilling a 1" hole.
          My ads were short ads just selling directly from the ad. All were classified, no display ads.

          I remember, as a kid, buying books on mail order. I remember selling a small pocket heater that ran on lighter fluid...and I sold it from a classified ad in Field and Stream (I think).

          When I was a kid, I would also buy things I thought I could sell quickly in quantity, and just sell them door to door. I remember selling candy bars for school, and then contacting the supplier and buying several cases on my own, and sold them..and kept the money.


          Added later.
          Two things I would buy and sell in these free weekly papers were used vacuum cleaners that I would take as trade ins, service them, and sell in ads in the same paper. I also bought high end air purifiers for $50-75 each and sold them for $350-400 each. All from classified ads.

          A local hotel was selling it's furniture. I bought all their cushioned chairs for $5 each, shampooed them, and sold them for $40 each. These were just little side projects while I ran my main business.

          I had a friend that sold encyclopedias. He bought them from the publisher for $180, and sold them for $1,200 (this was over 30 years ago).Sometimes, the customer would be turned down for credit, and he would have to return their down payment. I offered to give him $50 for these bad deals, and he got to keep the down payment. That way, he'd make about $100 on sales that were turned down. I'd order the books, deliver them myself, and give the customer a payment book. I set up a company to accept payments. I decided to sell them myself. I did for a year or so until the publisher stopped selling them to independent dealers.

          I'd also finance my own sales of vacuum cleaners if they were declined for credit. Most would pay. To be honest, I could have just lived nicely for several years financing bad credit in home sales. Almost all of it was done by mail. I'd have to go out a couple times a month to collect payments.

          By the way, I just bought the 1973 printing of The Lazy Man's Way to Riches. I love reading these old books on making money/advertising/selling.
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  • Profile picture of the author misterme
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    "Best book on answering objections I have seen... it's for photographers but it has brilliant techniques you can use in any business." - Claude Whitacre. When They Say That, You Say This (Amazon Kindle)
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