How to reach people in charge of buying furniture for bars/clubs/lounges

25 replies
Hello,

I am a the owner of small custom beer pong table company that I have been running on the side for a few years. Over that time I have noticed that a few of my tables go to bars and lounges, some even on the Las Vegas Strip. I was wonder how could I let more of these type of people know about my product.

What title do these people have? What do you call someone who buys furniture for a bar/lounge/club?

Does anyone know what such people subscribe to? I couldn't find a subreddit or facebook group that matched? Are their websites that cater to this profession?

I am not a marketer at all so I have no experience in this realm so any suggestions would be appreciated. Thank you for your time!
#bars or clubs or lounges #buying #charge #furniture #people #reach
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  • Profile picture of the author palmtreelife
    If you have trouble finding out this kind of information, I would say that's good news for you! I don't feel you would have much competition in this kind of market, and you're in a very good place looking for advice on how to increase your sales and market your product.

    Who buys furniture for a bar/lounge/club? Probably the owner? There is a LOT you can do with your marketing for these tables.

    Get into social media since beer pong is definitely a social media type of game. Go to Vegas and post photos of you and/or your team playing beer pong on your tables inside the bars while tagging the bar names. That will help set you as an authority in your niche.

    You could start a youtube channel, showcasing beer pong tournaments and tagging or giving shoutouts to those involved or hosting the event.

    Not all bars are set up for a beer pong table area, but you never know. Some paid advertising can work, focusing on the bar scene.

    Have a contest on social media. Work out the details for what is feasible for you, but I'm thinking something like posting a photo of your BEST table and ask followers to: like this photo, share it and tag a bar you would LOVE to play at. The winner gets 50% off (or free?) table and YOUR TEAM delivers it to the bar and hosts a beer pong tournament....all tracked, live streamed and plastered all over social media.

    Go one step farther and thank the next best 5 for coming SO close to winning and offer them 10% off their next beer pong table purchase.

    I think if you follow some of these ideas, your exposure would go through the roof....and would be a lot of fun!

    Hope this helps!
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  • Profile picture of the author animal44
    Look for trade associations, either in your state or country wide.
    e.g. https://www.nightlifeassociation.org/

    Offer the association something useful to distribute to their members.
    What are the problems your ideal customer are experiencing related to your product?
    What information (related to your product) would your buyers find useful?
    Make it entertaining and educational. Get a pro writer to ghost write it or edit it.
    Offer to customise and have a message as an introduction from the trade association.
    Brand the giveaway (your contact details, website etc) and have a compelling offer included.

    Trade associations love useful stuff to give to their members and you'll get in front of a large number of targeted prospects very cheaply...

    Do this properly and you'll get tons of prospects calling you...

    Also look for non competing businesses who distribute to the same market and do something similar for them...
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    • Profile picture of the author StevenTylerPjs
      I've been looking for a Mental Health Association in my area. I want to have some literature sent out to therapists, but haven't found an organization yet.

      animal44 , you mentioned "Offer to customise and have a message as an introduction from the trade association."

      So in the whitepaper you produce, have the association introduce you to the members? Should it be blatant, such as, ABC Trade Organization has teamed up with StevenTylerPjs LLC and we'd like to show you this study.... Or should it be a little more subtle? Do the associations typically want a cut from what their advertising brings in, or is the whitepaper and info enough for them to be satisfied (assuming it's legitimate)?

      In my case, I'm wanting the association to distribute to the therapists, who will then refer me to their clients. Should I target the therapists directly instead?
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  • Profile picture of the author savidge4
    Originally Posted by customglow View Post

    Hello,

    I am a the owner of small custom beer pong table company that I have been running on the side for a few years. Over that time I have noticed that a few of my tables go to bars and lounges, some even on the Las Vegas Strip. I was wonder how could I let more of these type of people know about my product.

    What title do these people have? What do you call someone who buys furniture for a bar/lounge/club?

    Does anyone know what such people subscribe to? I couldn't find a subreddit or facebook group that matched? Are their websites that cater to this profession?

    I am not a marketer at all so I have no experience in this realm so any suggestions would be appreciated. Thank you for your time!
    I am assuming you are wanting to use LinkedIn? Try Promotions Managers or Event Specialists
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  • Profile picture of the author kyurin
    Honestly I would just look up the name of the owner/manager of the bar and call them/email them. If they personally don't deal with purchasing furniture and stuff to their club/bar/lounge, they'll direct you to the right person.
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  • Profile picture of the author animal44
    Originally Posted by StevenTylerPjs View Post

    I've been looking for a Mental Health Association in my area. I want to have some literature sent out to therapists, but haven't found an organization yet.

    animal44 , you mentioned "Offer to customise and have a message as an introduction from the trade association."

    So in the whitepaper you produce, have the association introduce you to the members? Should it be blatant, such as, ABC Trade Organization has teamed up with StevenTylerPjs LLC and we'd like to show you this study.... Or should it be a little more subtle? Do the associations typically want a cut from what their advertising brings in, or is the whitepaper and info enough for them to be satisfied (assuming it's legitimate)?

    In my case, I'm wanting the association to distribute to the therapists, who will then refer me to their clients. Should I target the therapists directly instead?
    Here's a bunch of examples of the same report (or variations/updates) customised to different businesses:
    https://www.google.co.uk/search?q=%2...w=1544&bih=979

    (might have to "repeat the search with the omitted results included") I got eight results.

    Here's some of the results I got...
    http://business4u.co.nz/wp-content/u...racegirdle.pdf
    http://www.activecare.co.nz/uploads/...a_dobson_1.pdf
    http://www.balancedcurve.com/wp-cont...-Year-Ever.pdf
    https://www.cosytoes.co.nz/site/cosy...osy%20Toes.pdf

    Download a few and take a look.

    The introduction is customised for each business.

    Then take a look at the last page where the author invites people to send him feedback. That's a simple, non salesy call to action that most organisations would accept.

    Another non salesy call to action is to sign up for valuable tips on whatever you're an expert in. Using the above examples, sign up for more "proven strategies that any person can use to create more fun, success, happiness and enjoyment in their life". Once they're on your own mail list, you can send them anything you want.

    Edit: And, of course, you'd have an offer on the thank you page for the sign-up.

    Some will accept a more blatant offer, "x% discount for customers/members of ...", or "Special package deal for customers/members of ...". Generally, the stuffy types won't accept blatant advertising.

    Most trade associations and businesses will be happy to distribute free of charge if you sell them on the benefit to their members.

    Those examples above, the author charges businesses a license fee to distribute his reports, as do I.
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    • Profile picture of the author StevenTylerPjs
      Thanks for the examples!

      In the first example, the real estate broker is in the introduction on the first page, and on the last page he asks for feedback on the report, and his email is listed.

      On the other examples, the other specific businesses' introduction is on the first page, but the last page had the author of the report's email asking for the feedback.

      So I'm a little confused on the angle. The author wrote the 12 steps report, he gives it to different businesses (that are in the intro page). Then this report goes to a trade association related to the business in the intro? Wouldn't they want their own email at the end asking for feedback, not the author's? *edit* - okay so it's the author wanting to get prospects in each of those businesses, so that he can sell his marketing services to them? I think I understand now*

      The report you posted wasn't what I expected. I was expecting almost more of a sales letter - ie. "benefits of yoga on mental health" - a report including case studies, etc, that would go to the department of mental health (or similar organization) or it would go to therapists. At the end, there would be a call to action (from you, the yoga instructor).

      But maybe that approach is too blatant?
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      • Profile picture of the author savidge4
        Originally Posted by StevenTylerPjs View Post

        But maybe that approach is too blatant?
        If you want to sell MORE... you need to learn to sell LESS!
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  • Profile picture of the author Daniel Evans
    You are looking for the 'Purchasing Manager'

    ..and I'd be confident that the opportunity would be best offered to these people within the geographic target on the telephone - short and sweet.
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  • Profile picture of the author animal44
    Originally Posted by StevenTylerPjs View Post

    In the first example, the real estate broker is in the introduction on the first page, and on the last page he asks for feedback on the report, and his email is listed.

    On the other examples, the other specific businesses' introduction is on the first page, but the last page had the author of the report's email asking for the feedback.
    Shows the versatility. The author's licensed it to the Real Estate agent for him to use as a lead gen. Real Estate clients probably aren't interested in marketing services.

    Accountants, on the other hand, have small business owners as clients, who may well be interested in the authors marketing services.

    Originally Posted by StevenTylerPjs View Post

    So I'm a little confused on the angle. The author wrote the 12 steps report, he gives it to different businesses (that are in the intro page). Then this report goes to a trade association related to the business in the intro? Wouldn't they want their own email at the end asking for feedback, not the author's? *edit* - okay so it's the author wanting to get prospects in each of those businesses, so that he can sell his marketing services to them? I think I understand now*
    I think trade associations are a bit of a red hearing in your case.

    What you're looking for is lists of "high likely prospects" with a relationship with the list owner. So, in these examples he gives the report to an Accountant to distribute to the Accountant's clients and gets his name, and useful samples of his expertise, in front of those prospects, along with an endorsement from the list owner.

    The best list you can get is a list of people who have bought similar products/services to yours. And an endorsement from the list owner is (almost) as good as a personal referral.

    So in your case, I guess it would be the therapists' customer lists you'd be targeting.

    Originally Posted by StevenTylerPjs View Post

    The report you posted wasn't what I expected. I was expecting almost more of a sales letter - ie. "benefits of yoga on mental health" - a report including case studies, etc, that would go to the department of mental health (or similar organization) or it would go to therapists. At the end, there would be a call to action (from you, the yoga instructor).

    But maybe that approach is too blatant?
    Most people/organisations won't distribute a blatant ad or sales letter - at least not without payment. It must be something that is useful, interesting and entertaining for their customer base. The sales pitch is low key and more educational than salesy.

    If you search on the Author's name, you'll get a lot more (ignore the academic papers, that's a different guy) and some of his marketing tips reports, which may be better examples than the previous one.

    https://www.google.co.uk/search?sour...30.UERyEWwte58

    I get 2750 results. :-)

    You'll see how he uses the same report, customised for different businesses.

    You'll also see that some of the reports are nothing more than assembled interviews with experts.

    e.g.
    http://mavensandmoguls.com/pdf/Milli...vice-Vol-1.pdf

    These are easy to do. Find common questions, that your prospects are asking, and go ask a bunch of yoga instructors to answer them. Then assemble the results in a report.

    BTW. You don't have to faff about with reports. You could do a profit share deal with the therapist whereby they promote a blatant offer in return for a (significant) share of the profits. Some people may have difficulty selling this to the list owner. The list owners may be concerned about their reputation and the relationship they have with the list. So you'd need to address this. This is how we make large numbers of sales in a short period. And how I make loadsa cash without a proper business of my own. I just borrow lists

    Originally Posted by Daniel Evans View Post

    ..and I'd be confident that the opportunity would be best offered to these people within the geographic target on the telephone - short and sweet.
    Don't sully this thread with suggestions of cold calling, Sur Daniel...!

    Only the unsullied allowed...!

    Business owners have a gazillion things to do other than spending all day on the phone talking to people who have no interest in their offering. My suggestion means they'll only speak to people who are interested in the products/services. Plus, if you focus on getting them on a mailing list, you get more shots at selling them and those who are not ready to buy now, likely will buy later. And often you get more calls months after distributing the reports as they do get passed around.

    We used to distribute simple info sheets at networking meetings and we continued to get calls from these for some six years after we stopped distributing them.
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    • Profile picture of the author Daniel Evans
      Originally Posted by animal44 View Post

      Don't sully this thread with suggestions of cold calling, Sur Daniel...!

      Only the unsullied allowed...!

      Business owners have a gazillion things to do other than spending all day on the phone talking to people who have no interest in their offering. My suggestion means they'll only speak to people who are interested in the products/services. Plus, if you focus on getting them on a mailing list, you get more shots at selling them and those who are not ready to buy now, likely will buy later. And often you get more calls months after distributing the reports as they do get passed around.

      We used to distribute simple info sheets at networking meetings and we continued to get calls from these for some six years after we stopped distributing them.

      Yeah, cold calling isn't a favourite of mine, but it only applies to residential calls.

      This venture is very much targeted with a product which potentially of great interest in the business sector.

      Success in this venture is cold calling, appropriate, selected prospects to pitch a piece of kit which is apt and a potential asset to the business. That reflects in the interest that will be shown too, which, in turn, alleviates the caller from being a nuisance.

      Contact, for these particular businesses is on-tap.....and in this case, on-point.

      The long-game by means of list isn't necessary. The very nature of the product and the targeted businesses are actively occurring in the real world and they need to be sold with enthusiasm. Pong on the phone, then Pong in the bar.

      Calls offering nothing more than:

      Free rental of a Beer Pong Table for a month with no-strings, 'served from me to you'....
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      • Profile picture of the author animal44
        Originally Posted by Daniel Evans View Post

        Calls offering nothing more than:

        Free rental of a Beer Pong Table for a month with no-strings, 'served from me to you'....
        And how long would it take you to call 30,000 bars mentioned on that website...?

        With a report distributed to the association's 30,000 members, you reach them all the same day.

        Free rental of a Beer Pong Table for a month with no-strings, 'served from me to you'.... as your call to action.

        Then you're only spending time on talking to those who are interested today.

        If Op ever comes back, I'd suggest they test out all options and see which gives the best results...
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        • Profile picture of the author Daniel Evans
          Originally Posted by animal44 View Post

          And how long would it take you to call 30,000 bars mentioned on that website...?
          Possibly the same amount of time that it takes everyone else who's enticed by numbers and simple solutions, rather than quality and effectiveness by targeting intellectually and connecting with relative managers one on one.

          The website / list 'broadcasts' can be done off the cuff and taken with a pinch of salt, as they likely will by the inundated recipients.

          The main prospects above all, if a person is to assume themselves as owning a serious business, will be touched upon by telephone - no question.
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  • Profile picture of the author eccj
    It would probably take about two months to call 30,000 bars.

    I would think geography would play a role in this though. So target people close by personally and get your case studies then go big to a larger area through means like Animal is talking about.
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    • Profile picture of the author animal44
      Originally Posted by eccj View Post

      It would probably take about two months to call 30,000 bars.
      Allowing 1 minute per call on average, that's 500 hours, 62.5 days, allowing for weekends, over 3 months.
      If you also allow for engaged calls, not available, then you can double that.

      In the same timeframe, I'd run at least 6 campaigns per client, plus minor sales from daily emails.

      Cold calling can't come close, even with relatively small lists...
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  • Profile picture of the author MichaelQuinn
    I think that the OP should make better use of social media advertising through facebook, twitter, and instagram like Palm said. Custom beer pong tables is a pretty specialized niche, and if he were to focus on increasing the exposure of his product through social media he would have a better chance of these bar owners contacting him. I think he would also have a better chance if he were to go the cold calling or business association route AFTER creating a strong social media presence. I'm no expert though, that's just my opinion. I think all the offered solutions are good ones and if I were in the shoes of the OP I'd probably try to position myself to be able to do all of those things, starting with the social media.
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    • Profile picture of the author Daniel Evans
      Originally Posted by MichaelQuinn View Post

      I think he would also have a better chance if he were to go the cold calling or business association route AFTER creating a strong social media presence. I'm no expert though, that's just my opinion.
      Having a web presence (website and social media) could only serve to be positive before cold calling, for sure.
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  • Profile picture of the author myob
    The OP already said he is not a marketer, so obviously cold calling is not a viable option.

    What I suggest is to approach the bars and lounges where you have already seen your products being used. Offer to service these products and/or show them additional models. Most likely, they don't know where to buy them. It should be easier to get referrals by networking within this niche.
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    • Profile picture of the author Daniel Evans
      Anyone can make a cold call.

      With an effective script, well delivered in a natural manner, anyone can make an effective cold call.

      I'm glad to se you followed up with a fine suggestion though!
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      • Profile picture of the author myob
        Originally Posted by Daniel Evans View Post

        Hardly anyone can make a cold call.

        Even with an effective script, well delivered in a natural manner, hardly anyone can make an effective cold call.
        Fixed that for you, (in bold).

        Cold calling is a skill which can take years to master - if ever for most people. Appearing to deliver a script in a "natural manner" takes lots of disciplined practice and training. Professionals can "act" natural, but amateurs try to "be" natural in an often awkward and unnatural setting.
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  • Profile picture of the author Daniel Evans
    Long-time cold callers might overcomplicate the role to put themselves at a consoling, proud and remote position from the Layman, true to the fashion of many a proud worker.

    Those with enthusiasm and drive however will just pick up the phone in appreciation that to start, one needs to get started. They will dial the number and with that, they will have made a cold call.

    They will be driven by the knowledge that there's a place between that point and 'mastership' where an effective degree of success and achievement can be attained.
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  • Profile picture of the author Kay King
    Would take less time to call the 'restaurant/bar suppliers' who sell supplies to all sizes of business establishments....to place an ad in trade journals, etc. and to visit trade shows.



    A friend used to own several gaming arcades and people frequently called and walked in trying to sell a new table or a new game. He rented and bought through middleman companies who could tell him what the competition was buying and went to trade shows where new games were introduced a couple times a year.


    If some of your products are already on the strip in Vegas - where did those companies buy from? What ad did they respond to? Do you know?
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  • Profile picture of the author ewenmack
    Kay has the right idea.

    Work with other businesses who also want to
    reach the same bars as you.

    Here's the plan.

    You are going to do a mailout to say 500 or 1,000
    of these bars.

    All you need 2 other advertisers on a 6x11 inch postcard.

    You in the middle and your advertisers on each side of you.

    You price out the print, design, and postage
    and split the total into 2.

    That's how much you charge your co-advertisers each
    and you get to ride-along for FREE!

    It's a great deal for your co-advertisers because they reach
    the bar owners at half off if they did the same mailing themselves.

    Turning paid advertising
    into FREE advertising.

    Keep mailing it out every month.

    Best,
    Ewen
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    • Profile picture of the author eccj
      Originally Posted by ewenmack View Post

      All you need 2 other advertisers on a 6x11 inch postcard.

      You in the middle and your advertisers on each side of you.

      You price out the print, design, and postage
      and split the total into 2.

      That's how much you charge your co-advertisers each
      and you get to ride-along for FREE!

      It's a great deal for your co-advertisers because they reach
      the bar owners at half off if they did the same mailing themselves.

      Turning paid advertising
      into FREE advertising.

      Keep mailing it out every month.

      Best,
      Ewen
      I love the free mail but that is a hard sale to make from a postcard. Not to mention that selling a postcard like this is probably harder than selling the table.
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  • Profile picture of the author cearionmarie
    Have you ever considered working with influencers? You can work with specific influencers who are on the bar/lounge/club niche so you can have a more targetted audience. Instagram especially has a wider reach and can target the right audience as long as it is niche based.
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