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What is the best marketing strategy for getting clients for tour business?

by Alex Lin
15 replies
Hi,

I am in the food tour business. I spent a fortune on facebook ad and adword but hardly getting any client, I can no longer afford it. I have only one client ever since I started my business 3 months ago. What is the best way to promote my tour business online and offline? How does other travel company promote their business?
#business #clients #marketing #strategy #tour
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  • Profile picture of the author SARubin
    Hey Alex,
    I think you need to answer your own question there...
    Originally Posted by Alex Lin View Post

    How does other travel company promote their business?
    Assuming there's actually a market for what you're selling, and where you're selling it... what are your most successful competitors doing right now, to promote their business?

    Find out what your competition is doing. And then come back here with a new question...
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  • Profile picture of the author Ayo Iji
    [DELETED]
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  • Profile picture of the author jherewini
    Look at expanding your customer base, meaning have you tried taking your food business into businesses like garages, engineering firms, construction sites? the way I see it you have a mobile food business try taking your food to your customers instead of them coming to you....
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  • Profile picture of the author King Manu
    There's not only one marketing strategy for a business, but there's something you need to consider that is more important.

    Why those people you targeted with ads never converted?

    Maybe it's a problem with your website or your copy. And that means not even a killer marketing strategy can't help you generate sales.

    Do these two things and you can succeed:
    - Improve your website, social media platforms, everything about your business. Look at your competitors and make something better!
    - Develop a marketing strategy that you can do yourself if you have to. Again, look at competitors and see what they do. You can also look at influencers in your industry and see what type of content they have.

    These are just some quick ideas.

    Remember that the quality of what you publish online about your business is 80% of the success.
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  • Profile picture of the author misterme
    Food tour business... You have to fill in some gaps here. I'm assuming you mean tourists in a specific city are escorted to various spots where they can eat or purchase food specialties? In your city or are you seeking to book tours outside of your area, outside of your country?

    If it's a food tour in your area then participating local businesses and area hotels might be places to offer your brochures. Also you could partner up with travel agents and agencies both where you are or abroad. Same with partnering with existing tour companies. Your business then becomes about marketing your food tour to those businesses.
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  • Profile picture of the author chuckholmes
    Here are a few tips that might help.

    1. Create a few helpful YouTube videos with the right keywords about your food tour
    2. Survey people who visit your business to see how they learned about you
    3. Study what your competition is doing
    4. TEST every type of advertising you do with a coupon code so you can find out what advertising methods are working and which ones aren't.

    That would be a good starting point. All the best to you.
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  • Profile picture of the author reubenchng
    Got my reply removed because I shared a link. Sorry!
    Anyway, just to re-summarize what I've shared.

    I'm doing some consulting for a food tour business in Penang, Malaysia.
    Here's what we found.

    1. The tour usually gets discovered on partner websites like Tripadvisor, Klook, Airbnb, etc.
    2. Facebook might not be too effective, because people don't go to Facebook to 'search' for tours. A retargeting strategy may work though for Facebook.
    3. Google SEO is the best strategy for a food tour business. That's because people research for interesting tours or things to do in a city that they are visiting.

    What we've learnt is also that many people only search online for nearby activities, ONCE they are in the city already. So being discoverable and searchable with SEO works well.

    Hope that helps!
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  • Profile picture of the author marciayudkin
    What we've learnt is also that many people only search online for nearby activities, ONCE they are in the city already. So being discoverable and searchable with SEO works well.
    Offline marketing in the city where you give the tours can give you a big boost too, including newspaper publicity, ads in freebie publications for tourists (some areas have such publications, others don't), brochures in motel brochure display decks and tourist bureaus, coupons given to hotel concierges and more.

    Marcia Yudkin
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  • Profile picture of the author Enfusia
    Go to other tour businesses and pay them to hand out a discount coupon to everyone leaving their tours.



    It's free money for them and they don't care because that customer already took their tour.


    Once you get big enough you won't have to pay them, you hand out their coupon for free and they hand out yours for free, a win, win for both companies.
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  • Profile picture of the author KrRoksana
    Try to collaborate with guides that will tell tourists about your tour.
    Collaborate with restaurants where visitors can win a tour.
    Collaboration with chefs who prepare tasty (possibly thematic) dishes for visitors.
    And be sure to tell about all your actions in social networks.
    Youtube channel is a good option for advertising your tour.
    Write helpful articles for visitors (use SEO specialist or copywriter services).
    Also, thematic holidays, where people can give each other presents - your tour. Before such holidays, it is necessary to actively advertise.
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  • Profile picture of the author pramodtapu
    Video sharing your food tour and partner with local business and social media
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  • Profile picture of the author sophie marton
    Hello, It is good you are working on a social media platform but my advice is you have to properly market your website on search engine like Google. Nowadays everyone searches your website on the internet before a visit and create a mind a set about your business. So you have to think about it and start search engine optimization of your business website
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  • Profile picture of the author Medon
    I believe you have not done much. Promoting your product on social media will not bring you, clients, overnight. It requires some patience and it may take time. My advice is that you double your effort and remain consistent. It is good that you at least got one client. Just redouble your effort and the rest of the things will fall in place.
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  • Profile picture of the author petersen123
    For Facebook, use the attractive pictures and words to get the more traffic and run the adds with best text.
    For offline marketing use the blog submission on high DA sites.
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  • Profile picture of the author savidge4
    so my 2 cents.. and if you follow the advice below you will understand why that is kinda amusing.

    Instagram all the way. look up " $1.80 method by Gary V " on google and watch and learn Build up content about your local area.. about food.. and then pepper in your tour. Start dropping your $.02 within your local community, and SERIOUSLY do it 90 times per day EVERY day. Start expanding your reach to other local tour companies etc... but focus on local only and start developing the word of mouth traffic that it will create.. and trust me.. in less than a week it will happen!

    And the only cost here is YOUR TIME
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  • Profile picture of the author Overseasworker
    You can take some steps ----

    1. Community Engagement
    2. Put Out Press Releases
    3. Leave Branded Items at Key Locations
    4. Speak at Events
    5. Offer Coupons
    6. Cross Promotions
    7. Create Pamphlets
    8. Create Networking etc-------
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