Up until this point, there has been almost no online presence, yet my father has been able to keep the company going for about 30 years. Since I've come on officially a couple months ago, I've decided to take on the marketing side of things. With zero experience in this, I'm having some trouble.
What I've started with:
-I put analytics on the current website (30-50 visits a month)
-I'm working on putting together a more current and responsive website.
What resources do you suggest so that I can get an idea of what my next steps are? Facebook marketing seems too personalized for these types of industrial products.
Any help would be appreciated, even if it's pointing me in the right direction for resources regarding industrial marketing. Thanks!