I need your help to complete this system because it is the only thing standing between me and a multiple 4 figure business idea, at least everything is fine except for this one problem.
The idea is for website design service--website redesign service actually.
The model, as I learned during research, is to make a mockup website built on awesome wordpress themes and use that as UPS to sell them, which when compared to their current website UX is far better and more appealing to the eyes.
Basically, I can find old ugly websites that urgently needs a makeover and I have worked hard at gathering this kind of websites.
I had to stop when I realise they were not reading their emails, which was weird to me considering I have used email to sell a lot of services/products in 100s of dollars.
If not for the challenges faced, I would have had over 1000 of such on my list.
Who wouldn't like a new stunning beautiful website design for their business, eh? Oh yes, so it seems except you do not belong to this category of website or business owners.
Now here is the problem.
These people with old ugly websites built from something out of HTML in the 90s have one common characteristic... they do not check their emails, they don't read emails.
I know this because I track my emails and this problem practically renders my model useless.
Apparently, they are not really our usual internet savvy kind of business owners of the current age, they seem stuck in the 90s and don't see the need of the internet, more like a group of people who believe their business is OFFLINE, at least that is what I can deduce.
However, they do have website and still pay for hosting and domain renewals.
Now, how would you solve this problem? I am not based in the US and so, email works fine for me but I am beginning to feel cold calling will be a good option.
If I decide to go the cold calling route, how can I win these set of people over considering their kind of mindset?
I believe some of you have done deals with people of this category and I will like to know how you scaled through.
Thank you in anticipation of your replies...