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The other day, I was listening a debate on China between Fareed Zakaria and an economist whose name I forgot while cleaning my place.

At some point an economist on the pro-china said (I paraphrase horribly):
"China pump out more Ph.D grads then any other country in the world.... and STEM grads, not ones in media studies. "

As part of his response, Zakaria made this quip:

"In terms of R&D Apple spends in a decade what Microsoft spends in a year and is now bigger then Microsoft."

"Perhaps that's what a Ph.D in media studies buys you"


t I was surprised by the R&D spending. It's true that Microsoft tries to be a lot more things at the same time then Apple, but even then. This lead me to ponder how Apple got to be so successful.

Some argue that they are better( highly debatable but I disgress), but even then that doesn't account for most of Apple's success.

nVidia graphic cards are objectively better then their main competitors in most aspects except price, but I don't think anyone identifies with nVidia the same way Apple fanboys identify with Apple.


Then there's this:

I have an acquaintance who thought that buying Apple was making a social statement. He was quite passionate about it too but upon further probing, he wasn't quite able to say which social statement was that. Not being particularly tech savy, he could not explain why Mac were the superior choice either.

How strange. How can you be so passionate about something and not understand what you're passionate about?

Somehow, Jobs succeeded in creating an identity centered around a computer for people who don't like computers.

I often wonder why it is so difficult to change individuals by logical persuasion one-on-one but why it is relatively easy for people to change opinions if they think the rest of their tribe have changed opinion.

Ironically, it might be easier to change a whole culture then it is to change a single individual.

Thoughts?
#changing #culture
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  • Profile picture of the author Chett
    Maybe it's difficult to change individuals opinions by logical persuasion one-on-one because it wasn't through reason and logic that they came to hold that belief in the first place.
    If their tribe changes opinion maybe that creates an emotional response in that they no longer feel that sense of belonging.

    I guess changing peoples opinion through emotion is easier than through logic and reason.
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    • Originally Posted by Chett View Post

      Maybe it's difficult to change individuals opinions by logical persuasion one-on-one because it wasn't through reason and logic that they came to hold that belief in the first place.
      If their tribe changes opinion maybe that creates an emotional response in that they no longer feel that sense of belonging.

      That's it. Peer acceptance, accepted societal norms, cultural expectations, societal bonds, identifying with a group....are more powerful influences than rational arguments.

      Decades ago, engineers wanted to be different. They wanted to prove their individuality. And to do that, they bought the Volkswagen Beetle.

      And if you would go to a company parking lot that employed lots of engineers, you would see a sea of Beetles. Even being an individualist is a self identity that makes you be attracted to other individualists. And you end up all being the same. Because you want to be seen as an individualist...like every other individualist...still fitting in with your niche.

      I saw a corporate photo or a board of directors. It had the caption "Diversity". And it had women...all white women. I thought it was funny.
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  • Profile picture of the author Kay King
    How strange. How can you be so passionate about something and not understand what you're passionate about?

    Happens all the time in religion and politics - people believe based on emotion or reaction to something else....not on proven fact.


    relatively easy for people to change opinions if they think the rest of their tribe have changed opinion.

    Herd mentality - powerful stuff.
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  • Profile picture of the author Jeffery
    Originally Posted by socialentry View Post

    <snip>
    I was surprised by the R&D spending. It's true that Microsoft tries to be a lot more things at the same time then Apple, but even then. This lead me to ponder how Apple got to be so successful.

    <snip>

    Thoughts?

    Marketing is how Apple got to be so successful, specifically "Jobs Marketing" as it is called in every college business class.
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    Entrepreneurs starting out and small businesses without giant staffs and budgets.

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  • Always, there is mood music playin'.

    Don't matter if'n it is random or the designed exotica of the malefic -- thing is, we all way too mortal to be experts regardin' hoomanity's ebb & flow of values.

    Two choices here.

    Flow with what is gowin', swim on along, swell proud with the exotica of crowd-centric righteousness.

    Or complain your frickin' ass off bcs this is real lame an' you figure better ansahs.

    In my deepest serenest peace, I would wish always for those first choice angels to win out.

    So easy, so sweet, so forevah true!

    But that might mean we still clubbin' one another to death & livin' in caves, oblivious to the temporary relief from all of our travails even the worst kinda coffee bars offah.

    Thing 'bout singin' along or swingin' out on a noo song is how any kinda toon depends on whoevah happens to be around to sing.

    In my frightfulest shallowest monsterhood, I would wish always to be a benevolent bitch queen.

    If mass consent counts for anythin', it starts out with Numbah One.
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    Lightin' fuses is for blowin' stuff together.

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  • Profile picture of the author ryanbiddulph
    Many times, unclear folks filled with fear mistake wild excitement and closed-mindedness for passion. Genuine passion is fun, open-ness and wisdom. Detachment. These folks fully understand what they believe in, and value, and need not convince anyone else because they already convinced themselves.
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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