Looking for Advice for New Client

I know an owner of a video company, had done weddings and went after corporate work. The consumer market as you know is low pay, intense competition, and the lower they pay the more grief and unrealistic expectations you'll get from the consumer.

Bigger companies look for video to market themselves. Those are big productions, six figure jobs, it's on par with making a movie, requiring scripts written by copywriters, director, talent, lighting, sound, and trailers to haul all the equipment needed. There's a large capitol investment and you're up against industry leaders.

You might be able to get a small business here and there who just want a 30 second slideshow of their photos, that's what it sounds like your product is, not expecting anything more of it than just that, but I don't think there's a lot of demand for it. And most will figure out something that simple they can do for themselves on the cheap with a platform like Animoto, and have their brother-in-law do it, because he's handy with a camera, takes video of all the family occasions.

Bottom line, your guy's going after the bottom of the market so to just get a low paying personal gig here and there he'd be better off working for other video companies and get wholesale work in volume rather than go after retail. Let the video companies invest and battle to get customers. Market him to the companies.

This is one of those services... where it matter less ( Ill explain ) WHO you target, and focus more on what it is you are selling.

The explanation: A video of snapshots put together does not have a clear target. A service that provides Wedding photos put into a video you would market May June and July. Vacation video July August September. Holiday family Video Nov Dec Jan. SAME "Service" separate targets.

Something I would suggest... work locally, get the Google Contributor app. Have your guy make quick little 15 second videos of some of the business' they regular and post them as content with a outro with his information on it ( business info phone and website and a social or 2 ). Post same said video on his / her social media - with some detail of why he / she visits etc. and post as work example on the website.

The above concept puts you in front of the people that actually consume this type of content and have reach to those that would actually buy such content. Son sees a cool video on a coffee shop he goes to, and goes home and tells dad "Hey, check this out, your business needs something like this"

I will assume your client also does some amount of photography? They need to localize content and be on IG like a mug. Look up " Gary Vees $1.80 IG strategy " and your client needs to be all in. This would be another place to post the small snippit videos. Customers will contact him wanting one for their page - I will just short of guarantee it.

Your client needs to create a a couple of explainer videos of what it is they do ( photos to video, video snippets of your business, more detailed work ) with the photos to video piece it should look like: He /she takes a stack of photos and produces this using state of the art this that or another so you can share your memories with family and friends around the world.

So your main page on a site will have an overall intro video of what they do, and then a set of explainers showing the process and then examples of work identified by category Wedding party, Holidays, Vacation, business, etc etc.

Again One service, and multiple multiple multiple targets. Just start with one, create a specific lander example example example - book a consultation now

Gives you a simple navigation path on your website, and the lander creates a specific path to aid in more targeted efforts.

Hope that Helps!