I've gone through the standard checklist, asking him who his target customers are, what need he fills, etc. But he's not even sure himself.
Have any of you worked with video editors/videographers in the past? Prospect list so far:
- people who have gone on vacation - turning their pictures into a video clip(s)
- same with weddings
- businesses who want some sort of video intro clip for their website
- some sort of clip showing a collage of product demonstrations
Video is the relatively "newer" advertising media on the internet. I don't have a lot of experience, but I know the possibilities are endless.
Video testimonials are good too, but I think that's outside the realm of what he's looking to do.
He's looking to take media/content (theirs or stock images) and turn it into a catchy video clip.
An example - a travel agency has a 60 second clip on their website - it shows aerial shots of beaches, mountains, resorts, the waves in the ocean, people smiling and drinking and swimming.
The wedding photos and personal albums would be smaller paying gigs. I'm thinking the best prospects would be businesses who really want to work on their branding and show that they're a higher-end company, even if they're just getting started.
What are your thoughts?