Ideas to Get Buyers Lists

8 replies
On the 4th post down in this thread, Ewen mentions that he has a list of people about to buy mattresses.

Are there services that offer lists like this to buy or is it more about networking? About 6 months ago I made an offer to a business owner that was shutting her doors, but she wasn't interested in selling. She was polite about it, but said she was "old school". She wasn't going to give (or sell) her customer's information.

She was retiring though, not going bankrupt. That might have played a role.
#buyers #ideas #lists
Avatar of Unregistered
  • Profile picture of the author ewenmack
    How far do you want to go down this rabbit hole
    because there is so much data being collected on a transactional level,
    on predictive programming when people are going to buy
    and to product ownership level?.


    {{ DiscussionBoard.errors[11541897].message }}
    • Profile picture of the author StevenTylerPjs
      I'm just wondering how to actually obtain the data. How much of it can be purchased?

      I'm interested in understanding the "triggers" that signal a potential buyer. Knowing the triggers, then being able to find a list of those people would be a good list of target prospects.

      If I wanted a list of luxury hotel guests, where could I obtain that list? It seems like going directly to the hotel would be a dead-end. I don't think they would give or sell their customer list if they're an active business. But can that be obtained through other sources?

      That's just an example.
      And I'm sure certain data is more difficult to obtain than others.
      {{ DiscussionBoard.errors[11542008].message }}
  • Profile picture of the author ewenmack
    Amex has set triggers for purchases that lead to booking hotel stays
    in these groups...

    Upscale Hotels, Intent to Book
    Affordable Hotels, Intent to Book
    Beach Hotels and Resorts, Intent to Book
    Economy Hotels, Intent to Book
    Golf Resort Vacations, Intent to Buy
    Long-Term Residence Hotels, Intent to Book
    Luxury Hotels, Intent to Book
    Midrange Hotels, Intent to Book
    Ski Resorts and Hotels, Intent to Book

    Some big players in the data collection and distribution
    had rights to this data.

    They lost the right to this early this year.

    Only one company has the rights to Amex's intent to buy data.

    There are 1,190 group triggers inside Amex's $1 trillion annual spending
    being tracked inside USA.

    I have access to this data and can request a new trigger that isn't
    already been tracked...
    if it makes economical sense for Amex and their sole reseller.

    New buying behaviour is being added every week from Amex.

    That's consumer buying intent data.

    There is b2b buying intent data in
    over 5,000 products and services.

    This data gives the names of the companies actually searching
    for products and services.
    {{ DiscussionBoard.errors[11542044].message }}
  • Profile picture of the author StevenTylerPjs
    Wow, you're right, that is quite the rabbit hole. I think I'll stick to contacting smaller businesses closing up shop to see if they'll bite.

    The psychology behind the buying triggers is really interesting to me though.
    {{ DiscussionBoard.errors[11542324].message }}
    • Profile picture of the author savidge4
      Originally Posted by StevenTylerPjs View Post

      Wow, you're right, that is quite the rabbit hole. I think I'll stick to contacting smaller businesses closing up shop to see if they'll bite.

      The psychology behind the buying triggers is really interesting to me though.
      In the case of the database that Ewen is discussing it no longer is emotion based, its math based. Your going on a vacation to a tropical climate you buy a bathing suit. you buy a suit case. you buy a cosmetic / travel bag. All signs suggest.. hey they are going on vacation.

      If you search Google for the instance where the dad found out his daughter was pregnant based on the ad sent to the mail box based on the daughters purchases there ( target ) you will get a better idea of this whole thing.

      ALL buying is a process. there is a set of mini conversions before the big one take place be it online with clicking an ad ( conversion ) placing the item in a cart ( conversion ) inserting address and payment information ( conversion ) actually clicking the proceed with order button ( the BIG conversion ) all the way to the above example of a vacation.

      It to some degree becomes our job as marketers to understand what mini conversions needed to take place or should have already taken place to close a deal. And this is then where the psychology kicks in to create the trust value for this string of conversions to take place.
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11542330].message }}
  • Profile picture of the author ewenmack
    You are right about it being math based.

    In Amex's case, the data programmers set triggers as to what was bought prior to product being tracked.

    If there is a high enough consistent trend then the trigger is set and that new piece if data becomes a signal.

    However in about half of their signals, we as marketers would never of guessed what the product was bought prior to the purchase of tracked product.

    Men getting a haircut more frequently in a certain age signals an engagement ring.

    That makes sense.

    Buying more dry-cleaning before cancelling
    auto insurance...makes no sense.

    That's the point of data, it just presents what is without bias.

    {{ DiscussionBoard.errors[11542379].message }}
    • Profile picture of the author misterme
      Originally Posted by ewenmack View Post

      Men getting a haircut more frequently in a certain age signals an engagement ring.
      Sometimes the haircut comes after the engagement ring.
      {{ DiscussionBoard.errors[11542956].message }}
  • Profile picture of the author John Briggs
    There's actually a forum dedicated to helping businesses get acquired. A friend of mine came up with the idea when she was trying to get one of her side business acquired and wasn't having much luck. It's called Acquired Social and it's a Q&A site like Quora, but it's niche is helping connect investors with startup founders looking to make an exit, or at least get more capital/funding.
    {{ DiscussionBoard.errors[11553200].message }}
Avatar of Unregistered

Trending Topics