How To MARKET A Property Management Firm?

by GS12
3 replies
I have a potential client for my Digital Marketing Agency, but don't have tons of experience in the industry. However, we know we can help her as long as we have the right STRATEGY.

What They Do - Property Management Company (They manage practically end-to-end everything for Properties such as Apartment Buildings)

Who They Target - Property Owners + And other Property Management Companies whose books they want to buy

Their Unique Selling Point - Most property management firms do everything manually, my client fully automates a majority of everything with technology. Efficiency.

Their Problem - They don't know how to communicate their Unique Selling Point and use Digital Marketing to scale their leads


--

QUESTION

What channels would you target online to get them Property Owner leads via ONLINE?

I'm considering LInkedIn, but any of you Real Estate folks have any suggestions?
#firm #management #market #property
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  • Profile picture of the author WF- Enzo
    Administrator
    Start by creating and populating your social media channels:
    - Facebook
    - Twitter
    - Instagram
    - LinkedIn

    I also emphasize use of LinkedIn to connect to other professionals especially in property management as you've mentioned. There's also Facebook, where you can promote your post and specifically target your intended reach.
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  • Profile picture of the author DABK
    Make friends with property managers on linkedin; with commercial real estate brokers (on linkedin and loopnet.com or irem.org (institute of real estate management... you can search for certified RE managers).(if you're in the USA).


    This one too: https://www.nar.realtor/directories (for this one you'd have to become a member... Gets you access to MLS, which used to, and probably still does) give you a list of all offices that have the word commercial in them (which means you can find their agents' email and phone numbers and, of course, names).



    The managers would, if they trust you, propose what you have to the owners... unless they have the authority to buy themselves (lots of them do).


    Additional, but not as good, sources: real estate attorney's, general residential appraisers, commercial mortgage brokers.



    Originally Posted by GS12 View Post

    I have a potential client for my Digital Marketing Agency, but don't have tons of experience in the industry. However, we know we can help her as long as we have the right STRATEGY.

    What They Do - Property Management Company (They manage practically end-to-end everything for Properties such as Apartment Buildings)

    Who They Target - Property Owners + And other Property Management Companies whose books they want to buy

    Their Unique Selling Point - Most property management firms do everything manually, my client fully automates a majority of everything with technology. Efficiency.

    Their Problem - They don't know how to communicate their Unique Selling Point and use Digital Marketing to scale their leads


    --

    QUESTION

    What channels would you target online to get them Property Owner leads via ONLINE?

    I'm considering LInkedIn, but any of you Real Estate folks have any suggestions?
    {{ DiscussionBoard.errors[11544752].message }}
  • Profile picture of the author Jason Kanigan
    Go join the doorgrowclub group (search for "doorgrowclub") on Facebook, run by Jason Hull. It's free and will take you in the right direction.
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