Um...no. Although I don't think it's trademarked, that would be asking for trouble, I think.

The Yes! The Last Word In Selling is clever. I appreciate it. Honestly, I don't know exactly what I'm going for, but I know I'll know it when I see it.

Initially I thought of just completing the section on referrals and calling it By Referral Only...and then finishing the rest of it as I sold.

But one part (no matter which one) of the system won't produce the results I want, unless the whole system is used. It's all very interconnected.

I like The Unfair Advantage as well. The problem is...there is a book.....titled Unfair Advantage Selling. The title of my first course, years ago, was Unfair Advantage Selling The author threatened to sue me, because Unfair Advantage Selling is a trademarked brand. I changed it to Unfair Advantage Marketing, but it wasn't as accurate.
By the way, nice to know that you're reading my stuff.

It's an extensive course rather than a book. Although these are nearly all great book titles I might swipe.

Based on your examples..
Sales Genius
Make Them Buy
Everything You'll Ever Need To Know About Selling.

What I may do is create the Webinar (A live speech would be much better) and post it here so the content would suggest a product title.

Last night I talked to by dear friend, and highly successful marketer Ali Thompson... I asked her and she had some advice that is at your level.

She said "Create the pitch, give it to a group, and then ask them to tell you what they just saw, in a few words. The best title will just jump out at you". I think she might be right.

The problem with some of these ideas is that the URL with that title is already taken, or another course or book already has that title.

In the middle of the night, I got up and wrote down Highly Predictable Selling and High Confidence Selling.

Not as perfectly descriptive as High Probability Selling Or Unfair Advantage Selling...but at least they are available (I think).

i really appreciate the help guys.

Good title. And a wickedly smart reason for it.

Insider Advantage Selling. Now, that's a title to a course. It creates an image, implies a benefit.

Guys. The course title should only be a few words. The great titles I've been seeing here would make great subtitles or even be used in the copy. Good stuff.

At first I thought you were joking, but I get it. I want to stay away from the idea that I sell vacuum cleaners.

This is true. I asked my wife for an idea...and she said, with a completely straight face..."How about Fat Chance Selling?". Ha!

For years, I toyed with the idea of our store sign saying "Service With A Smirk". ...but I'm glad my wife talked me out of it.

You may as well go all the way and use "Stable Genius Selling".

Not a fan of this strategy. I would suggest using your <fullname.com> URL and use your previous writing efforts as proof of knowledge, AND increasing sales across the board, because each is a piece of the whole that is "The Insider Advantage Selling System" IE low point of entry options.. to see if there is value in YOU as an author.

The truth with SEO in particular, there is really no difference between <insideradvantageselling.com> and <yourname.com/insideradvantageselling> This becomes a matter of branding YOU the author and speaker vs just selling a "system"

As you migrate towards no longer selling suckers.. BRAND I believe becomes all that more important. Because you sell your "Product" on Amazon, you need to be pre-selling on your site... much like affiliate marketing, and allow the Amazon text to close the deal.
There are actually options where you could centralize your selling efforts on a woocommerce site, and make Amazon just a payment gateway with the benefits of distribution. ( next level affiliate marketing stuff LOL )

This is try #11 to post my opinion on this btw.. LOL I think this one is a keeper

First of all...damn you for making this more complicated. Although it has nothing to do with the stock market....your description pretty accurately describes what they are getting.

So.....what do the rest of you think?

Insider Selling Advantage
or
Insider Advantage Selling?

Caudies keeps pointing out 'it's not a book' - and people keep posting about 'the book'....

"caudies' is shorthand for 'doing three things at once - and none of them well....'

What is their biggest resistance?

Would it be...

Why is this different than all the other sales training?

Buyers are more sophisticated now compared to when you were selling...

This won't work on my customers...

//end//

Can you add to this list
then answer their doubts head-on?

Right messages need to take in what pre-existing thought patterns
exist in the mind of the prospective buyer.

Best,
Ewen

I think its time to pull you out of your comfort zone a bit... I have a formula for creating an online sales page, it looks something like:

Headline
Byline

1 to 2 lines of bridge text

Title of Product
Byline

List of Benefits
1.
2.
3.
4.
5.

Introduction and super brief history 1 paragraph

What's included:

In your case a list of the modules in your system

1.
2.
3.
4.
etc

A closing paragraph

Buy now button

I would ask that you take yourself out of the idea of speaking in front of people and fill out the form above. Right now I believe you are thinking exclusively to an audience that you would be speaking to. "Insider" being a key term you want to keep... but INCLUSIVELY the term "insider" is as MisterMe states sounds more like a " illegal stock market activity"

Ideally from a online sales perspective, the template above gets changed based on the target you are approaching. Specifically the TOP headline/ Byline, and the bridge text. The rest remains the same. Reaching out to <pick a trade> "How To Get As Many Electrical Bids as you can handle, And How To Close Them, Starting Now."

Right now, for your 5? books, your strategy is to pump useful content apon us folks at the WF to draw traffic to your links in your signature. ( Links that bypass you actually getting an e-mail address out of the deal I might add. )

What happens if you enter the desired target Verticals you want to approach on LinkedIn with the same strategy? Drop them to a page like above that is matched in Context to the target. Then think about how many Conferences and Seminars can you do in a year vs how many people can you reach with your powerful content writing abilities?

"Sell Like Crazy" apparently sells books and probably fits in your back pocket vs "How To Get As Many Quality Leads And Referrals As You Can Handle, And How To Close Them, Starting Now." that would have to be 11x17 to fit that title on a cover LOL j/k

Lets drop this down to the very basics.. what do you have? you have:


Going slightly millennial: "Marketing and Selling Like a Beast" to going over the deep end Millenial: "Closing Deals Fast AF"

going based on what you have said "The Complete Lead and Referral System" or "The Consistent Selling System"

Singing "Hit the Road Jack" - Leads and Referrals Jack til you can take no more no more no more no more... Leads and Referrals Jack til you can take no more Whats you say!

1 more thing... you keep saying its hard to put yourself in the shoes of the buyer.. this is coming from the guy that has without question the largest sales book library of probably all of us combined - OH the Irony LOL

You guys are fast. I wrote this and did not post it as I had to take a long phone call. I'll post it anyway.


I have some experience with word Consistent that might be applicable to this discussion.

In one of my consultant jobs I am an undercover customer service agent. That sounds like BS, but it is true. Typically, undercover, I am a new hire that gives feedback to the corporate biggies. Typically, I go to a class for six weeks to learn the ways of the company. Last, after approximately 90 days my real identy is revealed to the leaders.

I'm making a long story short.

Over that period of 90 days I receive performance reviews from the leaders just like all new hires.

The reviews are always the same. Oh, and I do this once or twice a year and have done so for the past three years. I like it.

In summary, the reviews always state I am smart and consistent. Meaning I do things in a way the average agent does not do as well and I am consistent in my numbers. Numbers means my time on the phone with customers is always 25 minutes or less and I consistently upsell.

Consistent? Some leaders have told me it is good in that not everyone is consistent. For Most agents (not all) inconsistent upsells is the norm and in unspoken terms grounds for dismissal. That in itself means most of the agents have other problems, internal or external, that add to the overall problem of achieving a profit for the company.

So I think the word "consistent" also parallels the word "inconsistent" and for that reason I would not use the word "consistent" in a title.

foobar I am.


Today's Insider Advantage Selling System.
The Insider Salesman Reveals The Pipeline To Riches.
You Will Be An Insider Too!

Ewen,

How dare you come on here and post something so brilliantly clever.

Thanks, Mrme and Claude.

I wrote that up about 4 am while waiting for my
94-year-old mother to get over her vomiting.

Claude, can you recollect a common selling situation that you
frequently used the same method which flew in the face of common dogma?

Even better would be that's used/taught today, too?

Best,
Ewen

I read the sub title; How to Get As Many Clients, Customers and Sales As You Can Possibly Handle, and recognized it as a very effective, often copied headline for lead generation books.

In fact, I may use it myself. Thanks.


You are wrong. I can only do one thing at a time, and not do it well.

How To Get As Many Quality Leads, Referrals, And Eager Buyers As You Can Handle, And How To Close Them, Starting Now.

Something like that. It could be a book title, a subtitle, or a headline selling my course. But it pretty much sums this thing up.

I really do like A Life Time of Marketing and Sales, Reduced to what Consistently Works - and How to Implement it.

But it's not about what I like. It's about what would grab the audience by the face and scream "Buy me!".

To be truthful, as a salesman...it's sometimes hard to think of myself as a buyer. If I were going to a sales training seminar, what would attract me? I have to get out of the "40 year veteran ready to retire" mode, and back into the "I am starving and want to be fed" mode.

In the talk, I'll describe my journey, but it's a story designed to trigger specific thought patterns. And after the story, there are several other stories (interspersed with data), illustrating value, need, and how this all fits together.

None of the above. What these guys want is a magic pill that will get them a sale tomorrow. Their biggest concern is that they hate cold calling, and need more leads..better leads. They don't think their company has their back, and they want to close a deal right now. That's most of them. A few (the higher end rep) is looking for another advantage...a slight improvement.


That's a damn fine title. I may use it as a headline. But...the name of the system is going to be The Insider Advantage Selling System, because it will fit perfectly with the pitch.


I'm going to say something now that may make me sound like an A hole.

My biggest unspoken objection is going to be "I could never do what he does". When I'm selling a service, being impressive is a plus. But when showing someone how to sell, you can be too good.

I remember having an office, and a mentor came over to watch me do my first mass hiring. maybe 50 new people were in the room. I gave the presentation of the product. I knew it was good. Had I done it to sell to the people in the room, many would have bought. At the end, they were all very happy, They kept telling me how great this all was, and they would see me tomorrow. My mentor asked me "How many do you think will show up tomorrow?". I said "Maybe 90% . They were blown away."

He said "Exactly. They were blown away. Nobody is going to show up tomorrow. You have proven to them that nobody can do what you can do. Watch"

And nobody showed up the next day.

I have to keep saying, in different ways, that it isn't about me...it's all about the method. And part of the story will be about my early shyness, and lack of social skills. And I have to show that I'm still that shy clumsy kid...it's the method that makes the sales.

Because when I used to take new people with me on an appointment, they would often quit the next day...even though we made a sale. Why? They couldn't see themselves doing what I was doing. It didn't matter that I had been doing it for decades. To them, it looked almost like hypnosis, or sorcery. So I had to just stick with the basics of selling, until they had a few months in.

Doesn't that just about cover everything?

That's not bad. My thought is that I have to be more subtle about the company sales training not being enough. I handle it in the pitch, a few times.
Break Through Sales System is good, but I have a reason to use Insider. And the title of the system isn't the same as a headline, or a title of a book. They won't see it until I show it at the end. The system name needs to fit my pitch, not sell the pitch.


Insider is the key word here. It would mean almost nothing, until you saw the pitch. Much of the appeal is that they will be part of a group of "insiders" that are getting training not available to everyone.

Insider Advantage isn't doing the selling, like Sell Like Crazy (the book title), the subtitle is doing the selling.

At the beginning of the talk, there is going to be a lot of "We are special, we are part of a tribe, we understand each other, I am one of you, we are on the same path...."

To be honest, not really the way I would talk....but necessary to start the direction of the pitch.

Insider is going to stay, but Advantage could be changed...although I don't know what would improve it.

It's catchy, I agree. But it conveys no benefit. It's like The Encyclopedia Of Sales Techniques. It tells what it is, but doesn't convey a benefit for my core audience. The title doesn't make me want to buy.

Insider Advantage Selling sounds like I'm teaching something you cannot get anywhere else.

I also like
Intelligent Selling

But I don't know it it would appeal to my audience. It certainly appeals to me.

The last few days, I've been trying to come up with something that I do that's counter-intuitive or against the standard selling dogma.

Any ideas? You guys have read my stuff for years.

I don't mind alienating the masses if it attracts the core audience of experienced salespeople. But my mind seems like a blank on that subject.

I agree with Misterme, your post is brilliant.

Years ago, I was going to title one of my books Black Belt Selling.

But it was taken.

My decision is........The Insider Advantage Selling System. How To Get As Many Leads And Referrals As You Can Handle, And How To Close Them, Starting Now.


There will probably be a companion book (acting as a sales letter and positioning statement) and the title will be Insider Advantage Selling. My Steps To Success. Your Pathway To Prosperity.

I want to thank everyone again. Some real gems were given. And had I done it on my own, it wouldn't have been as good.