Lead Generation for entertainment booking businesses

Look for discussions of local directories on this forum. Some of the people did great things that you could apply to what you want to do.
They did no bookings; sold banner space.

Look at food delivery service sites. I think one is called dashdoor.com.

In my area, many wedding dress stores pay at least $150 to make a sale; some I know convert 1 in 3 or 4 bookings into a sale.

That means they'd be willing to pay some $40 per booking. Which is not riches but would add up fast to real money if you could deliver consistently.

Thank you for the information. That is interesting about the directory website. I will look into that. What do you mean about food delivery websites? How would that work into it? That is interesting about the wedding dress referral. I had not thought of something like that but that would be something wlse I could put on there.

If you were looking at hiring a DJ, Band, etc, would you be prepared to wait for a response? Which possibly might never come?

Have you ever seen a directory rank on Google (at least recently).

I am not planning to build a directory website. I am planning to build an entertainment website with only one phone number on it. If I find that a business I rrfer people to from the website to not contact the people back fast enough I would likely refer to a different business instead. The idea is to give people a single point of contact for their emtertainment needs. I can put information for each business on my website but put it all under the mycityentertainmemt brand of my website and when people contact me hopefully mostly through the forms the business they want gets the form and I get one too. I would check on it to make surr people are getting contscted back fast enough. If theu call instead I would say that you for calling I will have my booking person call you right back then call the business and give them the number to call. Or if I see that the website is making money I would likely start using call forwarding with tracking and use the whisper function on it.

What have you done as far as 'lead generation' goes...so far? Have you tried any of the suggestions by experienced marketers in the OTHER threads you have started about 'lead generation'?



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Nothing wrong with asking questions or testing out ideas here - but when do you put the 100+ replies you've had into action?



I'm not trying to be rude - you seem intelligent and well spoken. WHY are you not implementing your plans? What is stopping you from building out your keto site - from starting lead generation efforts - from promoting your web design business?



Something is holding you back...what is it? Do you know?

Thank you. I did do some posting on here a year or so ago to learn about lead generation and different things I could do to get more business then my web design business got busier and I had plenty of work for a while so I put the lead generation on hold for a while on there.

I now am making internet marketing and lead generation and affiliate marketing a priority in my work on here. I am not just window shopping I am putting in effort and really trying to make this work. I am going to bed earlier and getting up earlier and watching youtube videos on internet marketing instead of my regular tv shows.

During my work days now which is every day of the week right now I am looking at warrior forum every once in a while during my work day and when I take breaks from the different things I am doing. I am implementing many of the ideas and tips that I have read here on the forum that different people have helped with on here. I have been really busy lately working towards my goals on here.

In the last few days while working I have

• I have posted over 20 posts on one of my blogs
• I have signed up for and set up advertising programs for some of my blogs
• I have signed up for several affiliate programs
• I have learned about and then set up domain affiliate link masking plugin for my main blog
• I have talked to people in keto about what kinds of things they would want to see in a free report
• I have researched and learned facebook policies about posting guidelines for pages
• I have started working on a guide for easy keto weight loss that I plan to feature on the keto website
• I have researched and set up ssl on my websites
• I have reached out to years worth of people I have done web design work for to offer to do website refreshes and or new designs and or any web design work they may need done

This is in addition to my regular web design work. I know I have been posting a lot on here but I really am doing the work and trying out many things that I have learned on here.

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So, you want to be a page on yelp, with the option to book and articles, videos?



Something like: https://www.yelp.com/search?find_des...as+Vegas%2C+NV with articles and videos?

Thank you. I do not really plan to do a directory website with it. I do not really like how directory websites look for this type of thing and I want the website to look more natural and less spammy. I was thinking more of a regular website as if I were one large entertainment booking business and only list one of each type of entertainment business.

For example when the person visits my front page it would have rows of like 4 per row with image buttons for each different kind of entertainment like a dj or clown or bounce house or petting zoo and so on. Then when the person clicks on each one it takes them to a page about that type of business. That page would have price information and images and things like that for that type of entertainment then the contact form. When they fill out that contact form it would email the business I refer to for that type of entertainment and I would receive one copy of the form too so i can track the number of referrals.

First I would build out the website with the different types of entertainment businesses each with a page on it. I would put general information on each business page then contact the top or maybe the business that is listed second or third in google for that type of entertainment in the city then send them a link to the page for that type of business on the website and tell them I want to put them on that page of the website for free and refer business to them and they only pay me when they book a gig from the referrals. If they do not want to do it that is fine I will move on to their competition which I will let them know that. They only pay if they get more work from my referrals. I then get images and reviews from them to put on their page on there. There would only be one of each type of entertainment business on the website. If I receive bad feedback about one company I would remove them and put a new one on it.

That is the plan for now anyway. What do you think of that?

Thank you for the information. The website is going to appear as though it is one company that hires out the talent for their entertainment needs. It is not sending them to a different website. It will look like I am the entertainment booking website for the area. It is very convenient to have it in one place.

Having an event for your organization and want to hire a food truck and a bounce house. You can do it from my website.

I am a web designer and I think I can easily rank the website to the top of the results for when people type in dj with the city name for the city it would be the first result. They visit my website which will look good because I make great looking websites. It will not be all on one page. The front page will be a page that they pick what type of entertainment they are looking for then when they get to that type of entertainment like DJ for example that page has images of the DJ with prices and reviews for the trust you mentioned and then the contact form. They type in info the DJ would then contact them the same day to answer questions or book it on there.

I would take a small fee from the entertainment business when they make a booking. This would be business that they may not have received before because they may or may not have a website and my website would very likely rank higher than their website on there.

The idea for the website is not a directory website that in my opinion is an older way of listing businesses. I personally do not use directory websites when I look for a new business. It is a great looking mobile friendly and responsive website that I build that displays the information in a way that looks like it is one business instead of referring to several different businesses.

I can take the same idea and do a food truck hiring website. In my experience it is hard to find food trucks. They often do not have websites from what I have seen and hard to find what they do and have the information easily in one place to read. I can make a website for food truck hiring for the city and then have different food trucks listed for the different types of food. Then when an organization wants to hire a food truck or catering for an event they use my website and it does the referral like with the entertainment website.

If it works I could take that method and use it in different types of businesses on there.

Thank you for the information dabk. I know that yelp does get some visitors but I think that it is probably less now than it used to. I plan to try to sell the leads to businesses like people on here tell that they sell leads to different businesses with lead generation. I may give them a few leads for free at the start for them to see how good it works then offer to sell the leads or maybe only have them pay me a fee if they book an event from the lead I refer to them. Honestly as a web designer if someone said hey I will give you this lead and you only pay me a fee if you make a sale I would very likely be open to do that. I would likely be open to paying 20% referral fee to people that refer websites to me even if they only get someone to email me and I handle everything from there.

Thank you savidge. That is the kind of website that I am talking about. The agency type that it looks like one business that is booking the different kinds of entertainment. The website will not look like a directory. I want it to look like a natural regular business website that looks good and is easy to use. I think your idea about having a phone number for the website is a good idea but I am hoping to be able to start the website for free until I see that it is working. Though I could get a call tracking number for a few dollars and use that on the website. I do not really want calls for the website yet though because then I would be answering them for now. Though I could try that out and take the calls then book the talent.

There are a few ways this type of website could work in my opinion.

1. I could do the website as lead generation only and have contact forms that email the business that I sell the leads to and it would copy me on the email so I can track the leads. The website would be a general entertainment booking website where they come to the one website to book their party and event entertainment needs.

2. I could do the website as a rank and rent type website where I rank it well for each type of business and put the different entertainment business info on the page for the type of entertainment that they do. For example I would put the party dj reviews images and the contact info with their direct phone number on the party dj page. I would only do one of each type of business. This is one way to do it but I do not really want to do that.

3. The one that may have the most potential for more money per sale would be to actually book the entertainment then sub out the actual event work to the entertainment business. You take the fee the customer pays you and then pay the entertainment business their fee and keep the difference. I may try that if I see that there are a lot of people using the website on there.

Then if this works in my local city I would copy it and do it in nearby cities to the same kind of work. I could even do it for different kinds of businesses on there.

@Savidged. It is interesting. But you have to come at it not simply as "I can make a good-looking website." Positioning would be key. (I once knew a lady who organized parties at various locations in the city. Would get 40-80 people to go. To places most of those people did go. Her thing? It was for for singles from Eastern Europe (in real life, anybody who showed up got in) and the first drink was free.


Selling to Eastern-Europeans and people interested in such people. The bars were in because she guaranteed 40 people who'd stay there 2 3 hours (in other words, drink 3 or 4 drinks, order some appetizers)... She made a lot of her parties happen on Thursdays.



This site would be something like that.


You'd have to give people a reason to use it beyond, Hey, you can book 3 type of business appointments here. And you have to either deliver a good enough number of bookings or get paid only once a booking occurred...


@Less than zero


The booking version is the most interesting... the one you can make work is best. But you'd be surprised at how many business owners do not want to get free stuff. You need good positioning.

That is great information. Thank you. That is what I was thinking too. That this model could easily be used for different kinds of businesses. I have quite a few different types of businesses that I think it may work for and I am looking forward to trying it on there.

Great information you posted.

The idea is not to have them pay for a website. It is to offer them bookings that they likely would not have gotten without the lead I refer to them then they pay me when they book an event. They do not have to pay for a website. I do that work for free up front for lead generation.

This is not a directory. The directory has lots of different providers to look through in an outdated layout in my opinion. This is a single business listed for each type of business that pays me to refer business to them on there.

Thank you savidge. That is the idea. I thought the same thing with the web design offer that if they like the leads they get through the booking website that if they end up wanting a website they may hire me for that in the future. There is also the possibility that the competition for the ones that are listed on the booking website may want to hire me to get them leads too. It is a lead generation tool and a marketing tool for my web design business. I originally thought of only putting one provider for each business type but your thoughts on the local listings for the city would be an interesting idea for that on there. I am now working on registering domains for a few different lead generation websites that I am building for things like painting or water damage restoration and it looks like most of the results in both regular search results and even the google maps listings are from national businesses instead of local ones which the maps one was more surprising to me on there.

Thank you for the information and tips there. I was planning to do different types of bands but only one for each type but I do see your point on that. That may be the way to go with this. I was going to use the fact that it is first to sign up gets ahead of their competition but I do see the appeal of doing multiple of each on there.

What if I do the entertainment website with one of each kind though having multiple bands with one for each kind and things like food trucks would be one for each kind of food but then also build out a directory website for the town too and have that website have multiples of the different kinds of businesses like you listed? I have the time to do it and I think you are right that doing a good looking website that has a different layout than the regular directory websites would look much better and I bet it would make more leads too on it.

What would you think of that for it?

In your plan do you plan to put the phone number of the business on the website or only the contact form? I know that phone numbers would probably give more leads but then I would need to either do a rank and rent where they pay a flat fee per month or trust that they are going to pay me based on events they book through the website or do call tracking but I do not know if these leads are going to be making me enough money to do that many call tracking numbers like 30 or more for the website with a different one for each business. Or eventually take the call myself and book it myself but I worry about liability doing that on there.

I registered my domains for my first few lead generation websites today. I did the entertainment one and one for painting and one for restoration services like water damage and mold removal on there. I want to do one more and I was thinking of doing plumbing but there is a lot of competition for that in the city with the first listing in google maps having a few hundred reviews. I want to try like 3 or 4 lead generation websites in the first round so that if one or two do not work out I still may get one that works on there.

Thank you for the information and the link. I read through that post you liked and now plan to research the techniques you listed there.

I do plan to do the entertainment booking website amd have started building it. I now also plan to build a more general directory website for local businesses that lists multiple businesses for each kind of business like you detailed it.

The painting and restoration lead generation websites I registered domains for are for the regular type of lead generation website with a tracking number and use SEO and ppc to try to generate leads for it. I want to try the regular way with those two websites and see what the difference in leads the two different types of websites do. The paiting and restoration are not directory but one business on each website in the regular way of doing a lead generation website. I was going to do those kind of websites before I did this thread on here.

Thank you for the idea on multiple businesses in the directory website though. I think thst will be interestimg to try. Do you plan to post the phone numbers for each business on your directory website or would you use call tracking numbers or no phone numbers on yours? You only listing businesses that agree to pay you a fee for leads on there?

Thank you. That is an interesting idea for it. I do want to try the lead generation path with these websites and see how it does. I had thought that I may offer to the entertainment website businesses that after a month or two of them paying me a fee based on what they make when they make a booking from my leads that thry could move to a flat fee per month rental then I could out their phone number on their page and not have to worry about tracking leads on it.

Thank you again for the information and tips on it. It will be interesting to see how it works on there.