Lead Generation for entertainment booking businesses

33 replies
Hi. I am new to lead generation and I am working on starting lead generation for the first few businesses I want to try it on. I was thinking about building a mycityentertainment type website and offer booking services for entertainment businesses like DJs and bands and clowns and bounce houses and food trucks and businesses you hire for parties or events etc.

My plan would be to build one website for the city that has lots of different types of entertainment you can then contact me to book and I would then sell those leads to different types of entertainment businesses. Instead of forwarding the calls to different businesses using a different phone number for each type of business I would take the calls and the contact forms myself and and then email the different entertainment businesses with each lead manually. I may eventually set up different contact forms for each different type of business and have the form email that business directly and then copy me on those emails so I know how many emails go through my forms to each business.

Has anyone done lead generation for something like that? I know the price per booking would not be very much so the leads may not pay very well but I am hoping more volume would work with that. Does anyone have any tips for that type of lead generation?

Thanks!
#booking #businesses #entertainment #generation #lead
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  • Profile picture of the author DABK
    Look for discussions of local directories on this forum. Some of the people did great things that you could apply to what you want to do.
    They did no bookings; sold banner space.

    Look at food delivery service sites. I think one is called dashdoor.com.

    In my area, many wedding dress stores pay at least $150 to make a sale; some I know convert 1 in 3 or 4 bookings into a sale.

    That means they'd be willing to pay some $40 per booking. Which is not riches but would add up fast to real money if you could deliver consistently.

    Originally Posted by TheTwoPointZero View Post

    Hi. I am new to lead generation and I am working on starting lead generation for the first few businesses I want to try it on. I was thinking about building a mycityentertainment type website and offer booking services for entertainment businesses like DJs and bands and clowns and bounce houses and food trucks and businesses you hire for parties or events etc.

    My plan would be to build one website for the city that has lots of different types of entertainment you can then contact me to book and I would then sell those leads to different types of entertainment businesses. Instead of forwarding the calls to different businesses using a different phone number for each type of business I would take the calls and the contact forms myself and and then email the different entertainment businesses with each lead manually. I may eventually set up different contact forms for each different type of business and have the form email that business directly and then copy me on those emails so I know how many emails go through my forms to each business.

    Has anyone done lead generation for something like that? I know the price per booking would not be very much so the leads may not pay very well but I am hoping more volume would work with that. Does anyone have any tips for that type of lead generation?

    Thanks!
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  • Profile picture of the author TheTwoPointZero
    Thank you for the information. That is interesting about the directory website. I will look into that. What do you mean about food delivery websites? How would that work into it? That is interesting about the wedding dress referral. I had not thought of something like that but that would be something wlse I could put on there.
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  • Profile picture of the author animal44
    Originally Posted by TheTwoPointZero View Post

    My plan would be to build one website for the city that has lots of different types of entertainment you can then contact me to book and I would then sell those leads to different types of entertainment businesses. Instead of forwarding the calls to different businesses using a different phone number for each type of business I would take the calls and the contact forms myself and and then email the different entertainment businesses with each lead manually.
    If you were looking at hiring a DJ, Band, etc, would you be prepared to wait for a response? Which possibly might never come?

    Have you ever seen a directory rank on Google (at least recently).
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  • Profile picture of the author TheTwoPointZero
    I am not planning to build a directory website. I am planning to build an entertainment website with only one phone number on it. If I find that a business I rrfer people to from the website to not contact the people back fast enough I would likely refer to a different business instead. The idea is to give people a single point of contact for their emtertainment needs. I can put information for each business on my website but put it all under the mycityentertainmemt brand of my website and when people contact me hopefully mostly through the forms the business they want gets the form and I get one too. I would check on it to make surr people are getting contscted back fast enough. If theu call instead I would say that you for calling I will have my booking person call you right back then call the business and give them the number to call. Or if I see that the website is making money I would likely start using call forwarding with tracking and use the whisper function on it.
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  • Profile picture of the author Kay King
    What have you done as far as 'lead generation' goes...so far? Have you tried any of the suggestions by experienced marketers in the OTHER threads you have started about 'lead generation'?



    https://www.warriorforum.com/offline...eneration.html
    https://www.warriorforum.com/offline...eneration.html
    https://www.warriorforum.com/offline...ber-leads.html


    Nothing wrong with asking questions or testing out ideas here - but when do you put the 100+ replies you've had into action?



    I'm not trying to be rude - you seem intelligent and well spoken. WHY are you not implementing your plans? What is stopping you from building out your keto site - from starting lead generation efforts - from promoting your web design business?



    Something is holding you back...what is it? Do you know?
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  • Profile picture of the author TheTwoPointZero
    Thank you. I did do some posting on here a year or so ago to learn about lead generation and different things I could do to get more business then my web design business got busier and I had plenty of work for a while so I put the lead generation on hold for a while on there.

    I now am making internet marketing and lead generation and affiliate marketing a priority in my work on here. I am not just window shopping I am putting in effort and really trying to make this work. I am going to bed earlier and getting up earlier and watching youtube videos on internet marketing instead of my regular tv shows.

    During my work days now which is every day of the week right now I am looking at warrior forum every once in a while during my work day and when I take breaks from the different things I am doing. I am implementing many of the ideas and tips that I have read here on the forum that different people have helped with on here. I have been really busy lately working towards my goals on here.

    In the last few days while working I have
    • I have posted over 20 posts on one of my blogs
    • I have signed up for and set up advertising programs for some of my blogs
    • I have signed up for several affiliate programs
    • I have learned about and then set up domain affiliate link masking plugin for my main blog
    • I have talked to people in keto about what kinds of things they would want to see in a free report
    • I have researched and learned facebook policies about posting guidelines for pages
    • I have started working on a guide for easy keto weight loss that I plan to feature on the keto website
    • I have researched and set up ssl on my websites
    • I have reached out to years worth of people I have done web design work for to offer to do website refreshes and or new designs and or any web design work they may need done

    This is in addition to my regular web design work. I know I have been posting a lot on here but I really am doing the work and trying out many things that I have learned on here.
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  • Profile picture of the author DABK
    https://www.warriorforum.com/main-in...ory-sites.html


    So, you want to be a page on yelp, with the option to book and articles, videos?



    Something like: https://www.yelp.com/search?find_des...as+Vegas%2C+NV with articles and videos?
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  • Profile picture of the author TheTwoPointZero
    Thank you. I do not really plan to do a directory website with it. I do not really like how directory websites look for this type of thing and I want the website to look more natural and less spammy. I was thinking more of a regular website as if I were one large entertainment booking business and only list one of each type of entertainment business.

    For example when the person visits my front page it would have rows of like 4 per row with image buttons for each different kind of entertainment like a dj or clown or bounce house or petting zoo and so on. Then when the person clicks on each one it takes them to a page about that type of business. That page would have price information and images and things like that for that type of entertainment then the contact form. When they fill out that contact form it would email the business I refer to for that type of entertainment and I would receive one copy of the form too so i can track the number of referrals.

    First I would build out the website with the different types of entertainment businesses each with a page on it. I would put general information on each business page then contact the top or maybe the business that is listed second or third in google for that type of entertainment in the city then send them a link to the page for that type of business on the website and tell them I want to put them on that page of the website for free and refer business to them and they only pay me when they book a gig from the referrals. If they do not want to do it that is fine I will move on to their competition which I will let them know that. They only pay if they get more work from my referrals. I then get images and reviews from them to put on their page on there. There would only be one of each type of entertainment business on the website. If I receive bad feedback about one company I would remove them and put a new one on it.

    That is the plan for now anyway. What do you think of that?
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    • Profile picture of the author DABK
      I think not calling directories directories is pointless.


      You're building a directory. The only difference between what you propose and what others have done, your directory is limited to 1 company per category.


      Still a directory in my eyes.


      The reason I gave you the links? Much of the discussions on regular directories apply.


      As to what I think about the model? Ideas are a dime a dozen (to use an old cliche); how you implement matters.


      And, before you implement, a question:
      Why would they get to your site first? (Only 2 options:they find you organically or you send them through ads or social media or some other way)


      If they book something on your site, they must trust your site. How will you get them to trust?


      If you just send them to someone else's site, the cost per click is much lower than the cost of a booking.


      But you said, bookings. So, trust?


      One way to be trusted, is to be visibly friends with people in high places.



      Can you do that? Can you do something else?


      Can you get a local food critic to talk local foods on your site? Or you film yourself interviewing such? Or the local high school football captain (the year they win State)?


      Based on how you describe, your site could easily end up a crowded, cheap-looking thing. Based on how you describe, it looks like you're looking at it from the point of someone wanting to make money not someone who's got a solution to a problem.


      Seriously, what problem is your site fixing for your target audience?


      Having all types of entertainment on one page? Not a big problem, seeing that I just tell my phone: Ok, Google, Chinese restaurants near me, and I get dozens of them, with ratings and review. Same for anything else, really.


      If your site is going to work, it will be because your target audience will feel special for using it, you know, like Starbucks charged 2 times the price of coffee because it was seen as the place for young peeps who have arrived, to show other young peeps that they had arrived.



      Originally Posted by TheTwoPointZero View Post

      Thank you. I do not really plan to do a directory website with it. I do not really like how directory websites look for this type of thing and I want the website to look more natural and less spammy. I was thinking more of a regular website as if I were one large entertainment booking business and only list one of each type of entertainment business.

      For example when the person visits my front page it would have rows of like 4 per row with image buttons for each different kind of entertainment like a dj or clown or bounce house or petting zoo and so on. Then when the person clicks on each one it takes them to a page about that type of business. That page would have price information and images and things like that for that type of entertainment then the contact form. When they fill out that contact form it would email the business I refer to for that type of entertainment and I would receive one copy of the form too so i can track the number of referrals.

      First I would build out the website with the different types of entertainment businesses each with a page on it. I would put general information on each business page then contact the top or maybe the business that is listed second or third in google for that type of entertainment in the city then send them a link to the page for that type of business on the website and tell them I want to put them on that page of the website for free and refer business to them and they only pay me when they book a gig from the referrals. If they do not want to do it that is fine I will move on to their competition which I will let them know that. They only pay if they get more work from my referrals. I then get images and reviews from them to put on their page on there. There would only be one of each type of entertainment business on the website. If I receive bad feedback about one company I would remove them and put a new one on it.

      That is the plan for now anyway. What do you think of that?
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  • Profile picture of the author TheTwoPointZero
    Thank you for the information. The website is going to appear as though it is one company that hires out the talent for their entertainment needs. It is not sending them to a different website. It will look like I am the entertainment booking website for the area. It is very convenient to have it in one place.

    Having an event for your organization and want to hire a food truck and a bounce house. You can do it from my website.

    I am a web designer and I think I can easily rank the website to the top of the results for when people type in dj with the city name for the city it would be the first result. They visit my website which will look good because I make great looking websites. It will not be all on one page. The front page will be a page that they pick what type of entertainment they are looking for then when they get to that type of entertainment like DJ for example that page has images of the DJ with prices and reviews for the trust you mentioned and then the contact form. They type in info the DJ would then contact them the same day to answer questions or book it on there.

    I would take a small fee from the entertainment business when they make a booking. This would be business that they may not have received before because they may or may not have a website and my website would very likely rank higher than their website on there.
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  • Profile picture of the author TheTwoPointZero
    The idea for the website is not a directory website that in my opinion is an older way of listing businesses. I personally do not use directory websites when I look for a new business. It is a great looking mobile friendly and responsive website that I build that displays the information in a way that looks like it is one business instead of referring to several different businesses.

    I can take the same idea and do a food truck hiring website. In my experience it is hard to find food trucks. They often do not have websites from what I have seen and hard to find what they do and have the information easily in one place to read. I can make a website for food truck hiring for the city and then have different food trucks listed for the different types of food. Then when an organization wants to hire a food truck or catering for an event they use my website and it does the referral like with the entertainment website.

    If it works I could take that method and use it in different types of businesses on there.
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    • Profile picture of the author DABK
      "It looks like it is one business" is the interesting part and the part that is the hardest.

      You will have to sell the business owners on the idea and convince people to do business with you.

      Yelp, a directory, has dine well for itself.

      You will be competing with them. You can outrank them, but you can never stop working at it: they do not.

      How do you get people to not skip you and go to yelp? Because, though you do not use directories, people do.

      Not trying to discourage you, just saying you did not mention anything about how to get businesses and people to buy into your idea.
      Originally Posted by TheTwoPointZero View Post

      The idea for the website is not a directory website that in my opinion is an older way of listing businesses. I personally do not use directory websites when I look for a new business. It is a great looking mobile friendly and responsive website that I build that displays the information in a way that looks like it is one business instead of referring to several different businesses.

      I can take the same idea and do a food truck hiring website. In my experience it is hard to find food trucks. They often do not have websites from what I have seen and hard to find what they do and have the information easily in one place to read. I can make a website for food truck hiring for the city and then have different food trucks listed for the different types of food. Then when an organization wants to hire a food truck or catering for an event they use my website and it does the referral like with the entertainment website.

      If it works I could take that method and use it in different types of businesses on there.
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      • Profile picture of the author savidge4
        Originally Posted by DABK View Post

        "It looks like it is one business" is the interesting part and the part that is the hardest.

        You will have to sell the business owners on the idea and convince people to do business with you.

        Yelp, a directory, has dine well for itself.

        You will be competing with them. You can outrank them, but you can never stop working at it: they do not.

        How do you get people to not skip you and go to yelp? Because, though you do not use directories, people do.

        Not trying to discourage you, just saying you did not mention anything about how to get businesses and people to buy into your idea.
        To be honest I am kind of looking at this with some interest. Not so much a Directory as it would be a "Talent Agency" of sorts. Type "wedding music band" into Google and see what happens. the only obvious choice is "The Knot" and that is more a traditional directory. go from weddings to "Party Band" and its down hill real fast for me where I live.

        I think there may actually be a demand for such a site. On both ends of the spectrum actually.. the acts and services as well as the actual end user clients. after looking at wedding bands, Party Bands and DJ's Yelp is no where in sight - or any other service per se other than the wedding directory.

        I can suggest from past experience to get a dedicated cel phone for this type of service. At some point if it were to grow, and required "Staff" there would not be a change in contact info later.

        All in all I would say a rabbit hole worth jumping into and see where it goes.
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  • Profile picture of the author TheTwoPointZero
    Thank you for the information dabk. I know that yelp does get some visitors but I think that it is probably less now than it used to. I plan to try to sell the leads to businesses like people on here tell that they sell leads to different businesses with lead generation. I may give them a few leads for free at the start for them to see how good it works then offer to sell the leads or maybe only have them pay me a fee if they book an event from the lead I refer to them. Honestly as a web designer if someone said hey I will give you this lead and you only pay me a fee if you make a sale I would very likely be open to do that. I would likely be open to paying 20% referral fee to people that refer websites to me even if they only get someone to email me and I handle everything from there.

    Thank you savidge. That is the kind of website that I am talking about. The agency type that it looks like one business that is booking the different kinds of entertainment. The website will not look like a directory. I want it to look like a natural regular business website that looks good and is easy to use. I think your idea about having a phone number for the website is a good idea but I am hoping to be able to start the website for free until I see that it is working. Though I could get a call tracking number for a few dollars and use that on the website. I do not really want calls for the website yet though because then I would be answering them for now. Though I could try that out and take the calls then book the talent.

    There are a few ways this type of website could work in my opinion.

    1. I could do the website as lead generation only and have contact forms that email the business that I sell the leads to and it would copy me on the email so I can track the leads. The website would be a general entertainment booking website where they come to the one website to book their party and event entertainment needs.

    2. I could do the website as a rank and rent type website where I rank it well for each type of business and put the different entertainment business info on the page for the type of entertainment that they do. For example I would put the party dj reviews images and the contact info with their direct phone number on the party dj page. I would only do one of each type of business. This is one way to do it but I do not really want to do that.

    3. The one that may have the most potential for more money per sale would be to actually book the entertainment then sub out the actual event work to the entertainment business. You take the fee the customer pays you and then pay the entertainment business their fee and keep the difference. I may try that if I see that there are a lot of people using the website on there.

    Then if this works in my local city I would copy it and do it in nearby cities to the same kind of work. I could even do it for different kinds of businesses on there.
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  • Profile picture of the author DABK
    @Savidged. It is interesting. But you have to come at it not simply as "I can make a good-looking website." Positioning would be key. (I once knew a lady who organized parties at various locations in the city. Would get 40-80 people to go. To places most of those people did go. Her thing? It was for for singles from Eastern Europe (in real life, anybody who showed up got in) and the first drink was free.


    Selling to Eastern-Europeans and people interested in such people. The bars were in because she guaranteed 40 people who'd stay there 2 3 hours (in other words, drink 3 or 4 drinks, order some appetizers)... She made a lot of her parties happen on Thursdays.



    This site would be something like that.


    You'd have to give people a reason to use it beyond, Hey, you can book 3 type of business appointments here. And you have to either deliver a good enough number of bookings or get paid only once a booking occurred...


    @Less than zero


    The booking version is the most interesting... the one you can make work is best. But you'd be surprised at how many business owners do not want to get free stuff. You need good positioning.
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    • Profile picture of the author savidge4
      Originally Posted by DABK View Post

      @Savidged. It is interesting. But you have to come at it not simply as "I can make a good-looking website." Positioning would be key.
      20% of my offline related business is in the "Artist" Niche. be it Musicians, or painter or photographers etc. "A good-looking website" is a position in un itself in that market space. Artistic people are either overly artistic, or the exact opposite when it comes to websites. In this space you will also find a kick ton of mid 2000's flash sites.

      So I made the statement earlier that this was of interest. I pulled out last weeks "whats going on" section of the newspaper to identify all of the bands that play in the area. I then went online to track these people ( groups ) down. something like 90% of them do not have a non social web presence IE a website. In the incoming age of "Voice" I would consider this a no-no. There is without question a need in the space, be it web design individually, or for someone with some foresight.. a inclusive site where an end user could find many of the local entertainment in one place to make a choice.

      A "Party" website that lists bands and bounce houses and party planners and all of those things, I think is smart. In terms of SEO - Overall context could be kept on point, and INTENT could be well covered on a specific topic. ( Google prefers this at the moment ) and the end user experience of a one place stop and shop would be far greater than what exists in the space now - trying to find all of this on facebook.

      I could very easily see this working in the Trades space.. for electricians, plumbers, Contractors, Drywall, pavers, etc... This is just another space where there are lot of choices, but not so easy to find.

      A few other spaces as well... id rather not mention LOL
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      • Profile picture of the author DABK
        Take a look at www.homeguide.com and www.homewyse.com.


        At www.angieslist.com too.


        They'll be your competition in the trades.
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        • Profile picture of the author StevenTylerPjs
          I agree. I am not seeing the unique advantage over places like Yelp.

          I'm not saying it won't work. What am I missing though?

          Those bands and artists that don't have websites, in my experience, it's because they won't pay for it. They know it would be better to have, but they're barely keeping the lights on. Additional money for a website is money they won't spend. Again, just my experience though.

          I hope you guys can make it work for you though! It would be fun to watch it all play out from the beginning like this.
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          • Profile picture of the author savidge4
            Originally Posted by StevenTylerPjs View Post

            I agree. I am not seeing the unique advantage over places like Yelp.

            I'm not saying it won't work. What am I missing though?

            Those bands and artists that don't have websites, in my experience, it's because they won't pay for it. They know it would be better to have, but they're barely keeping the lights on. Additional money for a website is money they won't spend. Again, just my experience though.
            Go find a band listing on Yelp... Ill wait <20 minutes later> Its not there. Go find a guy that plays acoustic guitar quietly in the corner at your next party function on Yelp let alone in a search on the internet... Ill wait <45 minutes later> again its not there.

            A website that is being suggested is actually a bridge of sorts for those that barely can keep the lights on. There is no upfront cost... and only a payment made based on an action, be it a lead or a booking. It also plays as a lead gen for the guys web design business because if THIS site works, and bands are making more.. who are they going to contact for a website build? Most musicians have day jobs and who might they refer for a web build?

            There is a lot of not so hidden leverage in this. There is without question a gap in the market place ( in terms of entertainment ) How much money is sitting there is the question. A question I don't have an answer for yet - but more than likely will.
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            • Profile picture of the author StevenTylerPjs
              Gigmasters is similar to what you described I think, and for my city we have a couple pages that have "kids activities". They include entertainment for kids, but not so much adults like you described.

              I see what you mean about being a "bridge".
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        • Profile picture of the author savidge4
          Originally Posted by DABK View Post

          Take a look at www.homeguide.com and www.homewyse.com.
          At www.angieslist.com too.

          They'll be your competition in the trades.
          Go to each of these and type "Plumber" and see what happens. Now imagine a local contractors list that the page <insertyourcitetrades.com/plumber> comes up with a list of local plumbers and the services they provide and maybe the service area they cover is in your face. which model decreases FRICTION?
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  • Profile picture of the author TheTwoPointZero
    That is great information. Thank you. That is what I was thinking too. That this model could easily be used for different kinds of businesses. I have quite a few different types of businesses that I think it may work for and I am looking forward to trying it on there.
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  • Profile picture of the author eysharao56
    Great information you posted.
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  • Profile picture of the author TheTwoPointZero
    The idea is not to have them pay for a website. It is to offer them bookings that they likely would not have gotten without the lead I refer to them then they pay me when they book an event. They do not have to pay for a website. I do that work for free up front for lead generation.

    This is not a directory. The directory has lots of different providers to look through in an outdated layout in my opinion. This is a single business listed for each type of business that pays me to refer business to them on there.
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    • Profile picture of the author savidge4
      Originally Posted by TheTwoPointZero View Post

      This is not a directory. The directory has lots of different providers to look through in an outdated layout in my opinion. This is a single business listed for each type of business that pays me to refer business to them on there.
      You and I see this differently... I would list multiple... and for a lot of reasons. but to present them say more graphically vs name address contact like a directory does makes a a whole lot of sense.

      So why not single listings... there are simply a whole lot of types of bands.. rock bands, swing bands, acoustic bands, pop bands, cover bands, Country bands, etc etc They could be looking for a specific band their friend recommended... that your site would position better to get the lead.. vs a facebook profile listing or the like. The idea is to get traffic and convert traffic. and have one of anything limits your bookings to exactly 1 a day.. so ther is literally a cap. vs displaying 10 bands and possibly booking all 10 on the same day multiple times.

      The same applies for any and every other type of thing that may be listed, be it Musicians, Plumbers, Roofers, Physical Therapists etc.

      And once you get away from say entertainment.. Coverage area of the service provider I think becomes a factor as well.
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  • Profile picture of the author TheTwoPointZero
    Thank you savidge. That is the idea. I thought the same thing with the web design offer that if they like the leads they get through the booking website that if they end up wanting a website they may hire me for that in the future. There is also the possibility that the competition for the ones that are listed on the booking website may want to hire me to get them leads too. It is a lead generation tool and a marketing tool for my web design business. I originally thought of only putting one provider for each business type but your thoughts on the local listings for the city would be an interesting idea for that on there. I am now working on registering domains for a few different lead generation websites that I am building for things like painting or water damage restoration and it looks like most of the results in both regular search results and even the google maps listings are from national businesses instead of local ones which the maps one was more surprising to me on there.
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  • Profile picture of the author TheTwoPointZero
    Thank you for the information and tips there. I was planning to do different types of bands but only one for each type but I do see your point on that. That may be the way to go with this. I was going to use the fact that it is first to sign up gets ahead of their competition but I do see the appeal of doing multiple of each on there.

    What if I do the entertainment website with one of each kind though having multiple bands with one for each kind and things like food trucks would be one for each kind of food but then also build out a directory website for the town too and have that website have multiples of the different kinds of businesses like you listed? I have the time to do it and I think you are right that doing a good looking website that has a different layout than the regular directory websites would look much better and I bet it would make more leads too on it.

    What would you think of that for it?

    In your plan do you plan to put the phone number of the business on the website or only the contact form? I know that phone numbers would probably give more leads but then I would need to either do a rank and rent where they pay a flat fee per month or trust that they are going to pay me based on events they book through the website or do call tracking but I do not know if these leads are going to be making me enough money to do that many call tracking numbers like 30 or more for the website with a different one for each business. Or eventually take the call myself and book it myself but I worry about liability doing that on there.
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  • Profile picture of the author TheTwoPointZero
    I registered my domains for my first few lead generation websites today. I did the entertainment one and one for painting and one for restoration services like water damage and mold removal on there. I want to do one more and I was thinking of doing plumbing but there is a lot of competition for that in the city with the first listing in google maps having a few hundred reviews. I want to try like 3 or 4 lead generation websites in the first round so that if one or two do not work out I still may get one that works on there.
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    • Profile picture of the author savidge4
      Originally Posted by TheTwoPointZero View Post

      I registered my domains for my first few lead generation websites today.
      There is with no question a right and wrong here. My personal opinion would not be to separate the services as you have but to again bundle them like the music/party example. I would not even try to compete for a spot in the 3 pack unless it just happened... to be honest.

      My site if I were/am going to create ONE for trades ( as in all of them on one site ) would be all encompassing Plumbers, Electricians, Drywallers, Foundation, Painters, Cabinets, Appliances, Landscape etc etc. ALL of these topics are within a scope of CONTEXT to home improvement / remodeling / repair.

      I would be looking more at intent based content to draw the traffic as I "try" to explain in this thread ( https://www.warriorforum.com/search-...rd-please.html )

      As I have stated on this or some other post ( and about 100 others ) There are only 3 types of sites that populate what we know as the internet. There is an information site, A lead gen site, and a E-comm site, and that's it. Understanding how people use each of these is very key as I see it in the development of each.

      E-Comm is very driven by brand, model or type of item. It is key to provide content that follows along the 6/7 points in the buyers cycle.

      Lead Gen more often than not is directed towards a service vs a product. And when we are directly discussing trades, there are specific reasons why an end user would call a specific service. It is these specifics that will tend to create traffic.

      ""How do I fix a leaky faucet?" or "How to fix blinking lights?" are intent based questions that may be asked that may or may not have an easy fix - and then there comes the point were the "fix" is beyond the scope of a home owner and they would need to call someone to fix the issue.

      Wouldn't it be nice using the advantages of local SEO to prop your information pages that also plug the service providers that could assist the homeowner in fixing the issue, or create a desired out reach for assistance?

      CONTEXT as I see it in this scenario creates the BRAND awareness, and INTENT is what drives the content creation and traffic.
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  • Profile picture of the author TheTwoPointZero
    Thank you for the information and the link. I read through that post you liked and now plan to research the techniques you listed there.

    I do plan to do the entertainment booking website amd have started building it. I now also plan to build a more general directory website for local businesses that lists multiple businesses for each kind of business like you detailed it.

    The painting and restoration lead generation websites I registered domains for are for the regular type of lead generation website with a tracking number and use SEO and ppc to try to generate leads for it. I want to try the regular way with those two websites and see what the difference in leads the two different types of websites do. The paiting and restoration are not directory but one business on each website in the regular way of doing a lead generation website. I was going to do those kind of websites before I did this thread on here.

    Thank you for the idea on multiple businesses in the directory website though. I think thst will be interestimg to try. Do you plan to post the phone numbers for each business on your directory website or would you use call tracking numbers or no phone numbers on yours? You only listing businesses that agree to pay you a fee for leads on there?
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    • Profile picture of the author savidge4
      Originally Posted by TheTwoPointZero View Post

      Do you plan to post the phone numbers for each business on your directory website or would you use call tracking numbers or no phone numbers on yours? You only listing businesses that agree to pay you a fee for leads on there?
      Im still up in the air with this. < been avoiding the topic > Um.. how to say this... I don't do lead gen sites, I don't sell leads. For ME, it is far more hassle than its worth - and PLEASE do not let my experience discourage you. I know people that do very well with the concept. It simply does not suit my style of business

      This kinda leaves me with flat rating the "Ad" space. In the entertainment sector this may have its issues. I personally may have a bit of a work around for this, some cold approach with acts and setting an appointment to make my pitch would be in order. But I think in the end it could be a solution that will suit my needs and be of interest to the "prospects"

      In regards to trades... I do work for "A few" already... and again I think there is a way to show an amount of value to pick up new clients for this type of structure, with the possibility of creating "REAL" web work in the end. Some referrals from my existing clients isn't going to hurt any.

      The idea as I see it is solid. Modernizing what some members here suggests doesn't work, but its not the concept that doesnt work - ( there are clearly examples that have been provided in this thread that in one form or another it does. ) I am thinking its the form - and THAT is what is of interest here. Something with say an Instagram feed feel, being more graphic in nature vs text text text.
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  • Profile picture of the author TheTwoPointZero
    Thank you. That is an interesting idea for it. I do want to try the lead generation path with these websites and see how it does. I had thought that I may offer to the entertainment website businesses that after a month or two of them paying me a fee based on what they make when they make a booking from my leads that thry could move to a flat fee per month rental then I could out their phone number on their page and not have to worry about tracking leads on it.

    Thank you again for the information and tips on it. It will be interesting to see how it works on there.
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