Maybe, Remote Direct Response would be more accurate. Now, there may be some rules or guidelines or just held on to definitions we have about Direct Response...some would argue, it is a Stimulus/Response model and the marketer has to push the Stimulus onto the target's awareness plate.
That makes DR different from searching for a product on Amazon. Or from retail where the prospect goes shopping.
Being old school I was taught (but now question) that a Remote Direct Marketer has to initiate the contact, via some media.
And then it begins. The process, the funnel, the LTV (lifetime value), the cost of acquisition and all that jazz.
This was different than shoppers, at the mall, looking for stuff. Or getting the aroma of Mrs. Fields Cookies wafting their way, and were pulled toward it magnetically, like the popcorn cart too.
The reason I am asking here, is, because I've been approached by a someone who claims ALL Internet Marketing is DIRECT RESPONSE. Even Amazon and Facebook Marketplace, it is a stimulus/response model of a transaction.
IF it were even somewhat to mostly true, then the old rules of finding buyers could be applied.
Target the hungry man (Halbertism) with money to spend, who has bought before and will buy again. Make him an offer he can't refuse (Godfather style?)...sell him a freezer and then sell him a cow, cut up and ready to freeze, and then sell him an oven to cook it in, and sell him the condiments, accouterments, spices and side dishes. Get him to give you names for a reward, some extra ribs...and then start in on his referral.
That sort of thing was the process of many a successful Remote Direct Markter.
Today, influencers, as they are called, deliver numbers of eyeballs. The eyeballs are not solicited or stimulated per se, but find and follow the influencer via social media.
What is beating Remote Direct Response in 2019 in IM?