Would you offer a money back guarantee for local seo work

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I am a web designer that wants to start offering seo work for local businesses for a monthly fee. I plan to do on page seo and log posting online and backlinks and google my business work. I have wanted to try offering to do this for a while but I do not know how to talk businesses into paying a monthly fee for that.

I was thinking of doing something like 500 a month and would plan to do like around up to 4 hours of work on it per month for that fee doing different things that I think would help the business rank higher online. I have read that many charge much more per month but I thought that a lower fee may help get my first few to hire me then when I have proven results and have proven to myself I can do it.

My question is would you offer a money back guarantee to get those first few people to hire me for it? I was thinking of doing something like tell them that it may take time to get higher ranking but if they sign up for.at least 6 months if they are unhappy with the results the businesses have after the 6 months I would give them the money back.

What do you think of that? Do you think the pricing is good for the first few on there?
#back #guarantee #local #money #offer #seo #work
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  • Profile picture of the author animal44
    How would the business owner be sure you'd be in a position to give back the money after 6 months...?

    I'd tie any guarantee to specific measurable results, not a whim of the business owner. :-)

    1. I'd stay away from SEO. And I say that as someone who lists one of his skills as SEO.
    2. I'd stop asking on forums and go out and test your ideas on your market instead...
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  • Profile picture of the author TheTwoPointZero
    Thank you for the information. I had thought about trying to list if I did not get the website to the first page or the google my business maps listing to the top 5 or something like that. I already do web design and I want to get a recurring monthly income. I am already working on a large lead generation project but that is something that is likely going to take a few months to start making money so I need something I can do for now to keep the bills paid and I thought seo is a good way to get that extra money in while I wait for the lead generation websites to rank. I do web design now but I need more work to bring in the money I need for bills on there. I know I could do good work with seo. I am no expert with seo and that is why I would not charge much but I know that I would be able to give value for the price they pay me on there.
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  • Profile picture of the author nshep
    Sounds like a bad idea. I wouldn't do it. Also doesn't come across as you being confident in your abilities. Make sure you deliver outstanding results and you don't have to worry about money-back guarantees.
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    • Profile picture of the author Donald Faulknor
      That's true. I often wonder about websites offering a money-back guarantee. I'm like... why would I have to worry about that? You that bad at your job? lol
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      • Profile picture of the author savidge4
        Originally Posted by Donald Faulknor View Post

        I often wonder about websites offering a money-back guarantee.
        In most States it is actually LAW that you provide 30 day Moneyback Guarantee, unless openly noted otherwise. A product that replaced Guarantee with NO REFUNDS would probably TANK in sales.
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  • Profile picture of the author Claude Whitacre
    Originally Posted by TheTwoPointZero View Post

    I am a web designer that wants to start offering seo work for local businesses for a monthly fee. I plan to do on page seo and log posting online and backlinks and google my business work. I have wanted to try offering to do this for a while but I do not know how to talk businesses into paying a monthly fee for that.

    I was thinking of doing something like 500 a month and would plan to do like around up to 4 hours of work on it per month for that fee doing different things that I think would help the business rank higher online. I have read that many charge much more per month but I thought that a lower fee may help get my first few to hire me then when I have proven results and have proven to myself I can do it.

    My question is would you offer a money back guarantee to get those first few people to hire me for it? I was thinking of doing something like tell them that it may take time to get higher ranking but if they sign up for.at least 6 months if they are unhappy with the results the businesses have after the 6 months I would give them the money back.

    What do you think of that? Do you think the pricing is good for the first few on there?
    I don't know about the pricing, but don't offer a money back guarantee on something you can't control. You can control how many links you get. You can control how long it takes to do the work. But you cannot control their results.
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  • Profile picture of the author DABK
    How do you know one of their competitors with deep pockets doesn't set their heart on being #1-5? How do you guarantee that Google won't do something so different no organic results will show on page 1? That the business owner doesn't hire a second SEO person, and that 2nd expert messes up everything you do?



    Besides, how do you sell position when what they want to buy is sales or appointments?


    Like Claude said, only guarantee things you control 100% and sell what they want to buy.


    Originally Posted by TheTwoPointZero View Post

    I am a web designer that wants to start offering seo work for local businesses for a monthly fee. I plan to do on page seo and log posting online and backlinks and google my business work. I have wanted to try offering to do this for a while but I do not know how to talk businesses into paying a monthly fee for that.

    I was thinking of doing something like 500 a month and would plan to do like around up to 4 hours of work on it per month for that fee doing different things that I think would help the business rank higher online. I have read that many charge much more per month but I thought that a lower fee may help get my first few to hire me then when I have proven results and have proven to myself I can do it.

    My question is would you offer a money back guarantee to get those first few people to hire me for it? I was thinking of doing something like tell them that it may take time to get higher ranking but if they sign up for.at least 6 months if they are unhappy with the results the businesses have after the 6 months I would give them the money back.

    What do you think of that? Do you think the pricing is good for the first few on there?
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  • Profile picture of the author TheTwoPointZero
    Thank you for the information. I think that I will not offer a money back guarantee. I was only worried that being new in seo would be hard to sell if I did not offer something like that to the people that hire me. I was not planning to guarantee a rank but that they would overall be happy with the work I do and that they would get more customers from the work that I do. Though I see that is not very quantifiable and something that I can easily track.

    I really want to get into more monthly recurring revenue and I have had many people that I built websites for that wanted seo services but I never tried it. There is not much competition in the area and I have been able to easily rank many of the websites I built for people without much work only as part of proper on page seo when I built the websites and I thought I would be able to make that a service to people to get some recurring monthly revenue on there.

    I may just offer it without the guarantee and see what happens. I want to get some extra revenue to help pay bills while I work on my lead generation websites project. Thanks.
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  • Profile picture of the author Kay King
    You could have stopped after the second sentence.

    I have been able to easily rank many of the websites I built for people without much work only as part of proper on page seo when I built the websites and I thought I would be able to make that a service to people to get some recurring monthly revenue on there.
    So now we're into 'recurring' revenue....? I'm not sure where you are going but you are still all over the place. You are site building and SEO'ing and lead generating...and....

    If you know how to build and rank a new site....why aren't you building several sites a week and selling them as beginner sites on site selling platforms???? Do what you KNOW - if you need income now.
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    • Profile picture of the author savidge4
      Originally Posted by Kay King View Post

      You are site building and SEO'ing and lead generating...and.
      This is a good Segway for me to step in.... What exactly is "Lead Gen"? Its doing SEO and getting traffic that directly relates to business - no? So the question then needs to be asked - why call what you are offering SEO? Yes it IS the changes that will be made, but it is not the result. Cause and Effect in play.. people only want to know the effect. Are you just developing meaningless traffic or are you going to convert that traffic into people through the front door.

      The IDEAL customer is someone that DOES NOT have a Google My Business account. You would walk in and as I described before you would use the Google Contribute App and get the business listed on Maps.

      After you have successfully done that you push for a 6 month $3000 contract that will Get them a Google business account. Do the needed changes on the site and get them local citations.

      The absolute wonder of this is once you activate the Google My Business account with the free map listing already in place.. any time a Mobile user calls the business it is kept track of. Any time that someone on mobile uses the Directions function it is kept track of. At the end of the 6 months you will have "PROOF" that your efforts are working and specifically over the 6 months how it has hopefully increased.

      The service contract is no longer "SEO" ( even though that is what you will be doing ) and it becomes about getting people on the phone and or people thru the door. You no longer are selling "SEO" you are selling "Leads"

      Using the Google Contribute app is the free bait hook that shows an amount of knowledge and creates value. Not only to the client, but later to you as a service provider doing the SEO.

      For me personally... I do this in 3 month contracts at about $7500. I do my best to pick up between 5 and 10 a week. ( Yes I have people working with me, so my work load will be greater than yours ) Minimum work and Maximum return for both YOU, and your CLIENT.
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      • Profile picture of the author Claude Whitacre
        Originally Posted by savidge4 View Post


        The IDEAL customer is someone that DOES NOT have a Google My Business account. You would walk in and as I described before you would use the Google Contribute App and get the business listed on Maps.

        After you have successfully done that you push for a 6 month $3000 contract that will Get them a Google business account. Do the needed changes on the site and get them local citations.
        Yup. Listings they can see, and proof that you know your stuff. Then it's easy to sell a higher quality service.
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  • Profile picture of the author TheTwoPointZero
    Thank you very much. I looked up the google contribute app you mentioned and it looks interesting. I will try that. I think you are right that the easiest ones to get here in the beginning may be the ones that do not have google my business listings because that would be an easier way to prove the results I am getting for them. It looks like you use the app to add the listing to maps then the business owner or you using the google account of the business owner after they have hired you then claim the business and start managing it from there.

    I started emailing people I have built websites before in the past to offer to do a seo service and google my business listing optimization and management for $395.00 per month with a $395.00 initial setup fee that I would waive if they sign up for the service by the end of next week. Then I offered a $100.00 per month addon to that if they want me to have a professional copywriter write up to two new pages or blog posts per month for them in addition to the seo work I would be doing on there. I figure for the $395.00 fee per month I would be doing about 3-4 hours of work trying to get their website and listing to rank higher on there.

    I do like what you said about not marketing it as seo and instead talk more about the results I would be trying to get for them. In my email I talk more about getting them more calls and leads to work to get them more customers instead of detailing it as a service doing seo on their website online. I am doing this in addition to the lead generation websites I am working on as I want to make some extra money while waiting for those to rank though I am also looking into paid advertising like pay per call on google online.

    This time of year is usually slower for my web design business so I am trying out lots of different ways to make extra money to pay the bills while working on the lead generation project on there. Thanks for the information you posted on here.
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    • Profile picture of the author savidge4
      Originally Posted by TheTwoPointZero View Post

      I think you are right that the easiest ones to get here in the beginning may be the ones that do not have google my business listings
      This isn't even a "Beginning" thing. I have been doing this ohhh for a few years now ( SEO ) but for the past year or so I have relied almost 100% on this method for getting business. In excess of 500 clients this year ( 2019 ) alone at $7500 each. - go ahead and do the math real quick.. LIFE CHANGING money.

      Scale that down to a 40 hour work week that's 4 hours a month per 40 clients each and every month that's $15,000 a month.

      For me the KEY is short term contracting, because the truth is SEO / Lead Gen relationships are short lived ( Life of Customer ) but if you create a deadline and complete your work on a high note where does that put you? ( minus a client short ) That's puts you on the very short list of digital marketers that followed through as promised and did so in a timely budget sensitive manor. THIS has referral and repeat work written all over it - ALL over it!

      Having the ability in using the Contribute app when you do your follow up after the free listing to show that the photo you have taken has been seen 20 times and Images have been liked and shared - you can then drop that adding the Google My Business account also keeps track of the number of calls and number of times people click on maps for directions.. you are no longer selling pipe dream ideas.. you are selling TRACKABLE accountability.

      You never mention "Position" in the pitch.. its all about phone calls and feet thru the door. Just remember "Cause and Effect" and you only want to talk about the effect of your efforts for their business - they don't care HOW - they just want to know what the results will be.
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      • Profile picture of the author StevenTylerPjs
        Sav,
        You're right about the short-term contracts.
        This may be something I add to my repertoire. I'll have to look up more about the Google app and how to change the citations on the site. All of that is new to me.

        My question is, when the contract runs out and they decide NOT to renew, because some will, even after showing them success, do you just turnover the password and account info to them? Or do you simply ignore the account and let it sit? Or do you de-activate the account?
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        • Profile picture of the author savidge4
          Originally Posted by StevenTylerPjs View Post

          Sav,
          You're right about the short-term contracts.
          This may be something I add to my repertoire. I'll have to look up more about the Google app and how to change the citations on the site. All of that is new to me.
          The app does not do citations. It only allows you the "Contributor" to add reviews, photos, menus, times of operation etc to a MAP listing as well as actually creating the MAP listing of a location not already in there.

          Originally Posted by StevenTylerPjs View Post

          My question is, when the contract runs out and they decide NOT to renew, because some will, even after showing them success, do you just turnover the password and account info to them? Or do you simply ignore the account and let it sit? Or do you de-activate the account?
          I am getting the feeling you have never "opened" a Google My Business account. The process includes a postcard or phone call to the owner to verify ownership. The owner then passes the login information to you.

          That being said I am going to drop the hammer a bit here - You NEVER ignore a client current or past, and you never de-activate anything. You are dealing within a community.. and you don't ever want anyone saying "I didn't pay and they just shut whatever off" or "I needed this and they never answered back" It is simply BAD for YOUR business to do so - and EVERY town is a small town.

          The IDEAL customer ends within the time frame, so you can keep rolling through new clients ( building your client base of happy customers ) In time when their lead count starts to slip - they simply hire you again for another contract period - and THEY WILL.

          Onboarding in this process is the KEY to it all. Its super easy to do. Consistency in onboarding creates consistency in your business' cash flow. Its literally never ending and I allocate time DAILY in doing so.
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          • Profile picture of the author StevenTylerPjs
            I realize now the "contribute app" is just Google Maps. I have been playing around with it the last hour or so.

            No, I have never opened a GMB account. I have read (over the last hour) Reddit posts on the postcard verification process you mentioned.

            I'm going to look for a course to buy explaining the ins and outs. ie Is there upkeep required for the Google My Business account or is it simply a matter of activating one, etc. Thats why I mentioned the part about whether the account remains stagnant or gets deactivated, or how it gets handled when the contract runs out. So I'm still unsure on things. But I think it's worth exploring.

            Don't want to hijack the thread though. Thanks again for the tips!
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            • Profile picture of the author DWolfe
              Originally Posted by StevenTylerPjs View Post

              I'm going to look for a course to buy explaining the ins and outs. ie Is there upkeep required for the Google My Business account or is it simply a matter of activating one, etc.
              You do not need to buy a course. One you get the password and access the account. You fill in the details. Say it is XYZ store. You fill out the store hours, you take some good photos of the business than put them in the google listing. It is straight forward to do,

              Been a few years since doing this, but you won't need a course to figure it out.

              FYI google usually sends monthly updates about the page view s and more. This time of year they will ask you if you are open on certain Holidays.
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  • Profile picture of the author TheTwoPointZero
    Thank you for the information. I tell you what. The more I read and reread these posts I am getting more and more interested in trying this method. I have already started working on copy for emails as I am going to try it via email instead of walking into businesses. I know it may not be as effective but I want to go with what I am most comfortable with for now. I am going to email business owners and pitch it to them on there. That is pretty awesome that you are able to use it for a main source of income for your business. That helps motivate me to try it.

    For now I am going with the $395.00 initial setup fee with $395.00 per month with a recommended 3 month initial run for the service on there. I am offering to waive the initial setup fee for those that move forward within the next week or two. I have found that offering a discount for moving forward quicker has helped get people that like to think things over for a long time to instead move forward quicker or at least that has helped with my web design work.

    In my experience there is no upkeep required though it is recommended to keep working on it to try to keep it ranking higher online but you can have it listed and then leave it alone if you want on there.
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    • Profile picture of the author Jeffery
      Originally Posted by TheTwoPointZero View Post

      That is pretty awesome that you are able to use it for a main source of income for your business. That helps motivate me to try it.
      Yes, he is worthy.
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    • Profile picture of the author savidge4
      Originally Posted by TheTwoPointZero View Post

      I am going to email business owners and pitch it to them on there. That is pretty awesome that you are able to use it for a main source of income for your business. That helps motivate me to try it.
      The HOOK here is walking into any business that DOES NOT have a google Map listing. YOU can leverage "GOOGLE" as in "Hi, My name is Savidge4, and I am a Google Maps Contributor. I see your business is not listed on Google Maps." You don't have to even be talking to the "Owner"

      "Do you have a couple of minutes for me to take a few photos and update Google Maps with your Address, Phone Number, Web Address, hours of operation, and a brief description?" The question then comes up about cost... "This is a free service I provide to local business'" they agree you do your thing. You then leave a Business Card. and tell them the listing should be active within a week and that you will stop by later to see how things are working.

      The return visit with PROOF - and a FREE Listing.. they being the business owner will Ask what you do and for how much ( Direct Response at its finest LOL )

      Originally Posted by TheTwoPointZero View Post

      For now I am going with the $395.00 initial setup fee with $395.00 per month with a recommended 3 month initial run for the service on there. I am offering to waive the initial setup fee for those that move forward within the next week or two. I have found that offering a discount for moving forward quicker has helped get people that like to think things over for a long time to instead move forward quicker or at least that has helped with my web design work.
      Let me toss a wrench in to this line of thinking... Which sounds more expense?

      A 90 day Contract that includes initial setup and propagation ( Citation Building ) of your Google My business account. Proper coding changes on your site to work with the new Google My Business listing ( Local Schema Code ) for $1600 OR

      "I am going with the $395.00 initial setup fee with $395.00 per month with a recommended 3 month initial run for the service on there. I am offering to waive the initial setup fee for those that move forward within the next week or two."

      MY experience says the flat rate out sells the snaky monthly fee thing with a waived fee. Keep in mind the FREE Maps listing you will be creating has already built proven Authority, built TRUST, and given VALUE. You are past the point in the sales process of needing the discount.

      IF you feel the need you can do something like this: Offer a one time fee for the 90 service for $1200.00 or a 4 payment plan of $395 a month.

      Keep in mind here.. I have given you a WORKING business model. to the tune of about 70% close rate over a period of time. YES.. visit 10 and close 7 Maybe not the first visit.. but the 2nd or 3rd.. it will happen.

      A trick. you IDEALLY want to visit stores that are side by side by side to one another.. the owners talk... You may close 2 or 3 of 10..and then by the end of the 90 days the 4 or 5 others will onboard.

      You will also want to stop in over the period of the 90 day contract to see how things are going.. add some new photos to the Google Listing.. and quickly touch base with the other business' you reached out to.
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  • Profile picture of the author Kay King
    Advice from someone who does this for a living:


    You would walk in and as I described before you would use the Google Contribute App and get the business listed on Maps.

    Your plan:


    I have already started working on copy for emails as I am going to try it via email instead of walking into businesses. I know it may not be as effective but I want to go with what I am most comfortablewith for now.

    Emails are easy to ignore. I'd advise you to expand your comfort level.
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  • Profile picture of the author TheTwoPointZero
    I am going to take his advice but I am going to try it via email first. If it does not work then I may try doing walk ins for it. This time of year is busy for many businesses and I do not want to spend time doing cold walk ins especially as many businesses around here have no soliciting signs up. I will use the contribute app and add listings then do the option to have google mail the card like he recommended and contact the business owners by email to try to market the service on there.
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  • Profile picture of the author Kay King
    Let us know how it goes for you. Good luck.
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  • Profile picture of the author TheTwoPointZero
    Thank you for the detailed information. Ok I am going to try to get over my low comfort in doing walk ins and try this out. Do you think that this method would possibly work better after the New Year? I have found that businesses this time of year are not really thinking as much about websites and search engine ranking as they are really busy due to the holidays on there. My web design work often is slower this time of year then picks up around tax time. I am not trying to put the work off I just want to time it right. Do you find that businesses are open to this type of thing this time of year? I really do thank you for taking the time to help with the tips and information. It is making a big difference in how I look at my business and the strategies I am starting to employ for it.
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    • Profile picture of the author savidge4
      Originally Posted by TheTwoPointZero View Post

      Ok I am going to try to get over my low comfort in doing walk ins and try this out.
      I can answer this one of 3 ways.. #1 yeah right... you aren't going to do this and you will be stuck wondering when they are going to shut the electric off. #2 There is no such thing as "Try" You either do it or you don't. Just get out there and do it. or #3 The softer approach... Put the App on your phone and Contribute to places you go for the week. the Grocery store, the Gas Station, Burger King where ever. Take a couple photos write a review - if someone asks a question about somewhere answer the question. Get used to using the App and THEN walk into a place of business and do what it is you were doing for the other business' but with permission to do so.

      Originally Posted by TheTwoPointZero View Post

      Do you think that this method would possibly work better after the New Year? I have found that businesses this time of year are not really thinking as much about websites and search engine ranking as they are really busy due to the holidays.
      hmm lets see I can build you a website and it might take months for the SEO to take effect... or I can do SEO for your existing site and results might take a month or 2

      - VS -

      "Hi...I can get your business on Google Maps within a Week"... and then a Week goes by and you walk back in " Hi, I can now leverage this with A Google My Business account to more body traffic - seeing results in less than a week"

      Which one of these could you sell during the holiday season?

      Originally Posted by TheTwoPointZero View Post

      My web design work often is slower this time of year then picks up around tax time.
      They are not seeing the value - and looking at it as a necessary evil and a part of business VS actually spending that money as "Advertising" that will draw bodies thru the door.
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  • Profile picture of the author TheTwoPointZero
    Thank you. I know it may seem like I will not implement some of the things you have mentioned but trust me I am working on rewriting how I do business based on your tips and information. I am already working on following your tips on the lead generation websites project and you have me thinking differently about how I have done my web design business for years. I have done my web design work remotely with only meeting a few people in person for that work. That has worked good for when I was doing the work for the lower price but now that I am wanting to get more money for my work I am seeing that it looks like I will need to start doing more in person meetings with business owners to make the sale for the higher price for the work. It is because it is so different from how I have done my work over the years not due to not thinking your tips are not worth my time. I have already signed up for the local guide program with the google app you mentioned. I will implement what you have detailed here and see how it works on there.
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    • Profile picture of the author savidge4
      Originally Posted by TheTwoPointZero View Post

      You have me thinking differently about how I have done my web design business for years. I have done my web design work remotely with only meeting a few people in person for that work.
      So I am going to share this.. I really wanted to keep this simplified.. but to see this at actual scale is mind blowing. Of the 500 Clients we have worked with this year.. 220 of them did not have websites, and they do now. The $7500 does NOT include that work. and just to be somewhat transparent.. my website development fees are far greater than yours.

      The initial intent of this strategy was actually to obtain website work. It put a foot in the door. Transitioning this to a more lead gen sales pitch puts more than a foot in the door.

      I don't know how you operate your web design Business but at $50 a month for hosting of the new 220 web site clients this year, that's $11,000 reoccurring monthly income. Next year this time that number will be in excess of $22,000 with just this one single avenue of onboarding clients.

      Most clients I have ever met only once or twice a few a couple times more but nothing over the top. THIS is why I like targeting small business' I used to do the corporate whale jobs that needed meeting after meeting and ok after ok and sale pitch and design reveals and this and that and the other.... IT SUCKED - and to be honest the money wasnt that good.. Looked good... I had a Job that paid $100,000 but in the end, I was eating Raman noodles after paying people to help do the work, and travel time and this and that and the other.

      But focus on the Initial concept and the web design will basically fall into your lap
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      • Profile picture of the author StevenTylerPjs
        savidge,
        do you use the free website that Google offers when a new GMB account is made or do you not mess with it at all?

        thanks for all the tips and notes on your experiences
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        • Profile picture of the author savidge4
          Originally Posted by StevenTylerPjs View Post

          savidge,
          do you use the free website that Google offers when a new GMB account is made or do you not mess with it at all?

          thanks for all the tips and notes on your experiences
          The answer is no... does that give you re-occurring income? ( IE hosting ) Does this give value in providing a service? and the answer is again no.

          Think of it this way... A customer calls and says "Hey my website is down" and you would then reply "Call google - not my problem" OR you would have already sent an e-mail "Sorry for the inconvenience currently your site is down I am in touch with The host provider now to resolve the issue.. will update as I know more"

          Which is more professional? As much as I do not like the above scenario to actually happen... I love it when it does. It allows my company to SHOW why the choice made in using our service is the right choice, basically demonstrating "Value".

          From the very onset Trust and Value are variables you want to develop and then as the relationship continues you want to nurture. Turning a negative into a positive is simply a win win all the way around.. and cause for your clients to refer you. "My web guy sent me an e-mail today apologizing for my site being down and they are working on it, and like 20 minutes later they sent another e-mail that everything was resolved. I didn't even know my site was down - they are so on top of it"
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          • Profile picture of the author StevenTylerPjs
            For those businesses that already have websites, you make the initial offer to get them on google maps. They've already got a website and web guy that runs it, so do you offer to take over? If they decline and stick with their original guy, where do you go from there?

            I don't do web stuff, so I would sub that out anyway.
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            • Profile picture of the author savidge4
              Originally Posted by StevenTylerPjs View Post

              For those businesses that already have websites, you make the initial offer to get them on google maps. They've already got a website and web guy that runs it, so do you offer to take over? If they decline and stick with their original guy, where do you go from there?

              I don't do web stuff, so I would sub that out anyway.
              In these cases you can still do the Google My Business setup and do Citations. you can also e-mail the client the Schema code and just be specific as to where you want it, and they generally pass that onto their web guy.

              I would give a week for this to be done.. and then again send the same email again to the shop owner and explain this has yet to be done

              There is a tendency of the existing web guy trying to undermine your efforts.. which in effect speaks of the behavior I suggest against earlier. and it sometimes works out that you might take over.. but don't ever push it.. it kind of happens...

              Just remain professional, and understanding and everything remains Gucci on your end LOL
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              • Profile picture of the author StevenTylerPjs
                What are you able to charge those in the cases of them already having a web guy?

                Or do you set them up with the GMB account for free as additional value, in case they become a client later?
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                • Profile picture of the author savidge4
                  Originally Posted by StevenTylerPjs View Post

                  What are you able to charge those in the cases of them already having a web guy?

                  Or do you set them up with the GMB account for free as additional value, in case they become a client later?
                  Depends on where in the process they come in... If its right after the Maps listing - YOU will already know they have a website <wink> because you will have asked to place it in the listing.

                  The process of walking in and doing the maps pitch is really doing a number of things. #1 it is getting you in the door with a quick result oriented action. #2 it is allowing you as a Marketer / Salesperson to QUALIFY the business for the services you offer. Do they have a website? Does the existing website look like it needs a makeover?

                  In the process of the 2nd visit you can ask who handles the website... to get a better idea of the possibility of slipping in for The full amount of services as have been laid out vs Just doing the GMB services and handing the code needed to their Provider, vs you doing it.

                  basically you are walking into the 2nd visit educated to the possible NEEDS of the business in terms of website etc So you can be better prepared to offer services that are relevant to that specific business.

                  In terms of pricing... access to the site or not, the price remains the same. You ideally are working with a cluster of business' that will talk and why is it business A getting charged $1200 and business B is only getting charged $800? I know, Im not here on this earth to create and or partake in drama. So flat rating at this level regardless of the small variables of work, only works in your favor.
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    • Profile picture of the author DWolfe
      Originally Posted by TheTwoPointZero View Post

      I have already signed up for the local guide program with the google app you mentioned. I will implement what you have detailed here and see how it works on there.
      Just for your information.
      When you start doing work as a different guide. When you hit certain levels google will send you some kind of discount offer on a product. Once you take a photo of a place they will track the number of people that view it. If you cross 500 views they send you a e-mail notifying you that information. If you go to places like Burger King, or Panera Bread give the place a rating than leave a detail review. You would be surprised to see people liking the information. All this stuff except the product discount can help you build your credibility.
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      • Profile picture of the author savidge4
        Originally Posted by DWolfe View Post

        When you hit certain levels google
        And what level is Ms. DWolfe? I am a lvl 10

        To throw in a bit extra here is an interesting article ( https://www.reviewtrackers.com/blog/...-local-guides/ ) about "Local Guides" The last section " How Do I Spot/Attract Google Local Guides to a Business? " should be of interest to US as marketers, and using this tool as a method to gaining work. What a business should be doing to attract Guides ( IE reviews ) is what we should be offering as a part of our service to our community in creating new listings for business'
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  • Profile picture of the author TheTwoPointZero
    Thank you very much. It is awesome to hear how good something like this would work if done right. That helps motivate me to get past my not wanting to do walk ins and get out there and do it. I have been watching a lot of youtube videos on marketing the last few weeks and many of them mention using google my business map listings as a way to introduce yourself to business owners which is like what you are saying. I can provide the quantifiable value of the google my business maps listing then that may turn into web design work updates etc. I have been offering my hosting as a yearly charge for around $200.00 - $300.00 per year but I am going to try out doing it at $50.00 per month and offer unlimited revisions to existing pages with that. Like you said the hosting may really add up over time and turn into a big part of my revenue. I am looking forward to trying it. It is starting to look like this may be even better for my business than doing the lead generation websites on there. Thank you again for the information and the help with it.
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  • Profile picture of the author savidge4
    Last couple of posts I feel I may have been beating you down a bit, and really that is not the intention. In a post above where I state there are 3 ways to answer - my son gets option #2 on the regular - followed by #3 to guide his path.

    I have this affinite for music, as in I Listen to music from the moment I wake up to just short of the moment my head hits the pillow. With this I watch some amount of Musician interviews and the like on YouTube. Pharrel Williams said "I am... I am a Trout, I like to swim upstream." and that quote is in reference to how he is always unique it what he does. He talks about being true to himself, and straying away from the norm and looking within to guide his path against the grain.

    I identify to this ideological way of looking at life. I know I find myself often doing things I know dont work - because it is comfortable, or it is more main stream in thinking. BUT, you should take a moment and think about what you have done, and look at the present where you are TODAY and figure out how you got here. Whats working in your life, and what isn't.

    5 - 6 years ago I had a business... pretty much the same one I have now ( except financially different now ) and I was self employed.. I worked. I didn't have wealth, and I was chasing paychecks. Something for me had to shift. THAT something was Wordpress of all things... I was this big time HTML5 coder landing monster jobs and broker than a 57 Chevy that has been sitting out back for the last 20 years.

    I was literally being beat down by guys offering sites for $500 and $1000 and I was trying to sell a $10,000 solution... It was TOUGH. It came to the point where if I couldn't beat them, I was going to join them. I studied my tail off - to learn how to alter a theme.. how to actually make a theme ( which in my opinion is a waste of time ) was creating plugins jumped in as a partner on a WooCommerce forum that blew up in terms of monthly visitors ( Yes, @GordonJ, after 2 years Myself and my partner sold that off LOL )

    I started with $600 dollar sites. I had / have this collection of CSS and PHP code changes for a hand full of themes and went to town in terms of selling. Time progressed $600 sites became $1000 sites and $1000 became $2000 and 10 clients turned into 100 that turned into 1000 - and I sold THAT business ( yes that's 1000 clients at $50 a month reoccurring income )

    From there I took my business a totally new direction... I got into CRO ( Conversion Rate Optimization ) and by literally a fluke after struggling struggling struggling to get clients.. said " F it, and cold called a Company in Germany " Looking back on that moment... It really doesn't get any more TROUT than that.

    I didn't close that deal but there was REAL interest in what we had to offer ( I did end up closing that deal a few months later - and the referral business from that gentleman has been tremendous ) But I quickly understood that the American Market simply was not ready for "CRO" to the point at the time I was calling my company "CRWhat?" because that was the response 99.99% of the time

    Fast forward 24 month and I no longer am bound by a non compete clause - and need a new method to get out and get clients - enter the Contribute app... I was goofing on a Saturday Morning with my programmers and we started playing with the app and I am like I could go out and do this for free in like 10 minutes each stop... maybe 10 in 2 hours? "I'll be back". Hit up 10 business', Leveraged Google, and returned a week later. After the closing the First place I visited, I had to run back to the office to have another contract. The second one said No, but the 3rd said yes... and then back to the office to get 3 more contracts. sold 5,6, and 7 and back to the office I went... the guys are like "What the F are you telling these people?" so the last 3 stores all 6 of us went in, and the guys listened to me pitch - it really was more like how fast could I get the contract on a hard surface for them to sign.

    This goes in oh so many aspects of life.. when you can bring BRAND association into the mix things happen... when you can bring just short of instant results to the table... things happen... when you can be a TROUT and approach a business unlike any other business offering the same services - you guessed it... things happen.

    Its time to stop thinking about what you DID do, because you don't like the results TODAY of that path. Its time to change up and be a TROUT in the moment - buck the norm ( yours and your potential clients ) and have the ability to look back six months from now, and see the contrast of where you were to where you are then.

    Im really here for you.. DM me, leave a post, whatever - I will answer - I have been there - will at some point be there again - but not TODAY.
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  • Profile picture of the author DABK
    You've gotten really good advice, but you balk at implementing as it involves walking into a business and talking to someone. You prefer email.

    Email works, eventually. But has a cost. You do not seem to take that into account.

    Some people are not built for walking into a business and talking to an owner. I get that as I am one of them.

    Long ago, I would not walk into a business... Then, I gave myself a crutch: emails. But that didn't work too well... I had good open rates, many went to my email (or the page I sent them to, which was made just for them:purls) many times. But the money was not coming in like I wanted it to.

    So, I made an adjustment: I sent an email, then I went an walked in and talked to them... I just could not do it cold, the email, whether they opened it or not, allowed my fear to be tricked... It was not cold walking into anything... I know, stupid, but it works... Because, I figured, worse comes to worse, I can blurt out something like this: I sent you an email. Did you get it?

    Which would have made matters worse, I think. I never had to use it: once I got into a business, nobody bit my head off, nobody looked at me like I was from another planet.

    You see, businesses get people in all the time, they're used to it. They're busy and don't have time to waste, but they're on the look out, always, for ways to make more sales... If you can get them to understand within a short time that you're about doing that for them, they'll find the time to talk to you.

    So, if you need to send emails, send them; then go walk into the businesses you sent emails too. Better yet, compose an email, pretend you sent it, and just walk into a business.

    Just be clear on what you offer and why it benefits them. And do not talk SEO, responsive or any such things. They want more visitors to the site, or more of the visitors to call, in other words, they want more sales or at least the same amount of sale for a lower price.

    I speak from experience on both sides. I deal with a lot of people like you, most just want to waste my time. And I did waste some business owners time too (and mine).

    By the way, you can also pick 10 businesses outside your normal range and use them as guinea pigs: You go in with the attitude that you are just testing your pitches, anything. (You'll feel less stressed and you'll get it out of your system.)
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  • Profile picture of the author Kurt
    This is theory as I haven't done it. But I have had SEO clients in the past and have considered offering SEO services again over the years and have done a lot of research.

    I would sell leads on a per lead basis, not on retainer, as I think it's the most fair for both sides.

    There are third-party call tracking services like CallRail.com that make tracking honest and accurate. Someone calls your number and it's forwarded to wherever you want with tracking, stats and marketing features for the calls.

    My theoretical marketing plan would be to use the basic strategy in "The Power To Get In" by Boylan and leverage competitors to buy the leads, although I wouldn't be trying to get a face to face like the book intends. Giving away a few leads as a "free trial" is also a possibility.
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  • Profile picture of the author TheTwoPointZero
    Thank you dwolfe on the information about the local guide role. It will be interesting to see what they offer me as I do it more and more on there.

    Thank you again savidge for all of the information you have given me in this and different posts. Like i said it has been really helpful in getting me to evaluate how I do my business and is giving me the motivation to try different things to earn money in it. I used many things I learned from you in a quote I just emailed a local business owner for marketing services. He found me online and I talked to him on the phone yesterday and I used things I learned from you and different people on here to design the proposal for him. I found out how much he is paying a marketing firm now and it really made me evaluate how low my price was going to be and based on that and how much you said your price is I am now increasing my price a little. I want to be able to provide value and put enough hours in each month for the business to give them quantifiable results on there. I have read many of your posts here on the forum and I like your strategy of lots of different kinds of business methods that you try. I am trying something like that myself in the lead generation, marketing services, the keto website, business directory website, and a few different marketing ideas I have learned about here lately on here and on youtube. I want to have lots of different types of revenue coming in. Thank you again for the information and tips and I will let you know how things go on here.

    Thank you dabk for the information about how you dealt with not wanting to do walk ins. I think that is a good idea on sending the email first then having that help with my not wanting to do the cold walk in. I think I will try that. I just need to get out there and do the work.

    Thank you Kurt for the idea. I am actually working on a lead generation project that I have posted in the warrior path forum. I am building out a few lead generation websites and trying to sell those leads to business owners. I am actually including lead generation website building and rental in the services I am putting in the quotes for these business owners I am quoting marketing services for on there.
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    • Profile picture of the author DWolfe
      [QUOTE=savidge4;11557267]And what level is Ms. DWolfe? I am a lvl 10

      Very impressive level there! To answer your question. Currently at Level 5 as of Nov 5 with 1,024 points total. Earned 58 for the month and contributed to 16 places. 52% completed to reach level 6. According to the email google sent. Think you are the reason I even signed up back in the Summer as a guide.

      Originally Posted by TheTwoPointZero View Post

      Thank you dwolfe on the information about the local guide role. It will be interesting to see what they offer me as I do it more and more on there.
      .
      They are nothing much to get excited about IMHO, usually it is a discount for something that holds no interest, so I just ignore them.
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      • Profile picture of the author savidge4
        [quote=DWolfe;11557507]
        Originally Posted by savidge4 View Post

        They are nothing much to get excited about IMHO, usually it is a discount for something that holds no interest, so I just ignore them.
        I got a sheet of stickers last year LOL - sold them for $5.00 on eBay hahaha
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  • Profile picture of the author savidge4

    "All humans do is create their own jails and live within it" - GaryVee
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  • Profile picture of the author savidge4
    There is a user here that has not been around for a while - and missed - IAmNameLess he has a blog called Income Bully. His "Specialty" was / is local search. you might find his blog in general full of solid information, but I am sure you will find this post: ( https://incomebully.com/the-stained-...-optimization/ ) of great value.
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  • Profile picture of the author codyhay
    I would not do that if I am in your place. Google changes the search algorithm more often and nothing is guaranteed in the world of SEO, not even the page rank.
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    • Profile picture of the author savidge4
      Originally Posted by codyhay View Post

      I would not do that if I am in your place. Google changes the search algorithm more often and nothing is guaranteed in the world of SEO, not even the page rank.
      This line of thought is VERY common.. but about as far from the truth as you can get. To understand the changes in Google you have to understand its history. I suggest going back to the very first "Major" update Google did in November 2003 named "Florida".

      ALL of the big changes in recent years; Panda, Penguin, etc basically revolve around the 2003 update.. Its not that so much that Google is "Changing" its simply getting smarter at identifying those that are trying to game results.

      I personally have been following a pretty low key set of principles with SEO - well since the late 90's. I pay more attention to striving in not creating pages that are exceptions. Exceptions you ask... If you look at the top 10 of a search, word count on page, Densities if you like, Links in, Links out etc... you DONT want a page with 3000 words if the rest of the top 10 average 500. You really don't want 15 links out thinking you are providing great options when the average is 3. You don't want 15 images in your content if the average is 2.

      Keep in mind that Algorithms are "MATH" and in that, being different ( an exception ) is VERY easy to identify... it could be less, it could be more.. and your page will be seen as different. SEO really is not that hard if you simply follow the rules.. and of all the platforms I perform SEO on.. Google is honestly the easiest, because they have basically published the rules: ( https://support.google.com/webmaster...er/40349?hl=en )

      Your not going to find documentation like that for eBay, or Amazon, or Bing ( they have one,,, its not so cut and dry ) or twitter, or Yandex, or the host of many others.

      Im not about to say that Google is the easiest to rank within, but without question Google is the easiest to understand what should be done to rank within. A little research and reading goes a long way.
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  • Profile picture of the author TheTwoPointZero
    This post has such a wealth of information. Thank you to everyone for the great information and definitely to savidge for putting the time in to help with the information and tips on here. I am truly thankful for the information and I am implementing many of the things you have talked about on here. I hope to be able to help different people in the future like you have when I have fully implemented what you have talked about and improved my business from it.
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  • Profile picture of the author max5ty
    So talking about Google Maps...

    got this in my email today and thought it was interesting.

    https://bottomlineinc.com/money/scam...SGd4eTVzIn0%3D
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    • Profile picture of the author savidge4
      Originally Posted by max5ty View Post

      So talking about Google Maps...

      got this in my email today and thought it was interesting.

      https://bottomlineinc.com/money/scam...SGd4eTVzIn0%3D
      This is actually something I am working with my local Govt agencies ( City Hall(s) ). In todays Big Corporation bashing society It somehow has fallen on these big companies Google, Facebook etc to police this stuff.

      I personally feel it falls down at the city and maybe the State ( A little more complicated ) level in terms of responsibility to oversee Its Permit and licensing "Laws" and enforce them as such. Part of the responsibility as a Peoples Govt, be it at the city, county, state or federal level is Protecting its citizens. And with that I think the responsibility falls there vs at a non Govt Corporate level.

      The flip side of this article... It is actually a sales tool. How to legitimize your business... "Watch for telltale signs of an illegitimate Google mapping business. There's no other information in the listing other than the "NAP" (name, address and phone number)--no business hours or links to its website. "

      Something like this could be printed off and within a sales Presentation be brought out and gone over what constitutes a "Spammy Business" in the eyes of the average internet user, and media at large... "You don't run a spammy business do you?" would be a CLASSIC rebuttal
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    • Profile picture of the author DABK
      I saw something interesting too: ads at the top of the 3 pack. Now the 3 pack is a 4 pack, 1 ad and 3 organic.


      As a marketer, there are 2 options: decry Google's greed or learn how to get your ads seen in the 3 pack.


      And the other 2nd option: decry and learn at the same time, because, damn it, marketers can chew gum and walk at the same time!


      Back to serious note: it really is another tool you could use.



      Originally Posted by max5ty View Post

      So talking about Google Maps...

      got this in my email today and thought it was interesting.

      https://bottomlineinc.com/money/scam...SGd4eTVzIn0%3D
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      • Profile picture of the author savidge4
        Originally Posted by DABK View Post

        I saw something interesting too: ads at the top of the 3 pack. Now the 3 pack is a 4 pack, 1 ad and 3 organic.

        As a marketer, there are 2 options: decry Google's greed or learn how to get your ads seen in the 3 pack.

        And the other 2nd option: decry and learn at the same time, because, damn it, marketers can chew gum and walk at the same time!

        Back to serious note: it really is another tool you could use.
        An interesting note... and I cant find the white paper on this but there is one... Google ads effectiveness is declining as in 18% of clicks... Position One in organic has a higher CTR than "Ads" anywhere on the page. The #1 CTR position in terms of local is the 3 / 4 pack and then Position one organic followed by Ads in last.
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        • Profile picture of the author DABK
          In that case, these 2 articles might do:


          https://www.cnbc.com/2019/10/15/amaz...earch-ads.html


          https://www.wordstream.com/blog/ws/2...ing-statistics


          https://sparktoro.com/blog/google-ct...lick-searches/




          Originally Posted by savidge4 View Post

          An interesting note... and I cant find the white paper on this but there is one... Google ads effectiveness is declining as in 18% of clicks... Position One in organic has a higher CTR than "Ads" anywhere on the page. The #1 CTR position in terms of local is the 3 / 4 pack and then Position one organic followed by Ads in last.
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          • Profile picture of the author savidge4
            Originally Posted by DABK View Post

            In that case, these 2 articles might do:

            https://sparktoro.com/blog/google-ct...lick-searches/
            Taken from the above link:

            For every 100 searches on Google mobile in September, 2018, there were:
            • 38.5 clicks on an organic result
            • 3.4 clicks on a paid result
            • 61.5 no-click searches

            No Clicks are interesting... I don't assume for 2 seconds that there is actually no action taken.... it could actually be a number of things.

            Search for a service and the are calling ( at your buddies house and he needs a plumber.. you pull out your phone and do the search, and then Tell him the number and he dials it - I find myself doing this type of thing a lot actually )

            Information provided in the info box is what they were looking for, and answered the question at hand.

            They may have typed a term in incorrectly and then selecting the corrected link suggestion ( this would be neither Ad, Organic, or 3 Pack )

            Notice in the 3 options No-click - ad click - and Organic.. LOCAL search results ( 3 pack ) are not included.

            Voice search gone wrong.. I do this A LOT.. "F'ing Cortana get a q-tip" is heard often around me LOL Of course she responds.. "q-tip sure, according to wikipedia cotton swabs or cotton buds are..." - and yeah I say it that much I know the response. So not just one unclicked search but 2.

            Which leads to the whole Voice age we are entering.. searches dont require clicks - well clicks are not an option now are they?
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  • Profile picture of the author TheTwoPointZero
    Thank you. I had read something like that too. I think like savidge said it could potentially be used as a way to help sell your service as a legitimate one to those needing the work.
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  • Profile picture of the author TheTwoPointZero
    I wonder if the click to call type ads work better. I was thinking of trying those for some of my lead generation websites. I am starting to think that is going to take a long time for these websites to rank high enough for lead generation without being listed in the maps listing so I have been thinking of trying the click to call type ads on google on there.
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    • Profile picture of the author savidge4
      Originally Posted by TheTwoPointZero View Post

      I wonder if the click to call type ads work better. I was thinking of trying those for some of my lead generation websites. I am starting to think that is going to take a long time for these websites to rank high enough for lead generation without being listed in the maps listing so I have been thinking of trying the click to call type ads on google on there.
      My experience - along with the data suggest the opposite to some extent. Organic reach is greater than "ads" by far. Clients that I have that are not showing in the 3 pack and doing well in organic do very well. Keep in mind 3 pack listings do NOT list CONTEXT in the way that organic search has the ability to do.

      In plumbing as an example. "A broken main water pipe" can be targeted with content and in organic the title of the page targeting that term will display... 3 pack is just a list of plumbers. Another term "Replace a hot water heater", In Context to the search an Organic listing will directly create the I am the plumber for you scenario by dropping a piece of content "How to replace a hot water heater" and again the 3 pack is just a list of plumbers.

      Make sense?

      *** Added ***

      DABK started a thread on this very topic : https://www.warriorforum.com/search-...re-clicks.html The article is worth the read.
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  • Profile picture of the author TheTwoPointZero
    Thank you for the information. I like the idea for using the long tail keywords for different kinds of things people may look for online to rank for different things on it. I will read that post you linked on there.
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  • Profile picture of the author sravanthi kiran
    money-back guarantee is not a good idea.
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  • Profile picture of the author Donald Faulknor
    It depends on how risky you're willing to be. Personally, I wouldn't offer a money back guarantee unless it's a product I can take back. They can falsely claim they're not satisfied just to get their money back. For me, I would offer money back guarantees upon the return of some item or service. So, if they're willing to undue their SEO and get their money back, then sure. But I wouldn't allow them to keep what you gave them and their money. People won't lie about their satisfaction to get money back if they have to give back the item or service to get their money. You still miss out because you done the work, but they miss out too. It'll reduce the risk to you. I would give like a 30-day money back guarantee and maintain control of their SEO until after the 30-days, provide stipulations in the agreement what that money back guarantee entails.
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    • Profile picture of the author Donald Faulknor
      Oh, and do the internet at large a favor. DO NOT guarantee first page Google placement. That's impossible and that's a scam. ONLY Google and it's algorithms can decide to place or not to place a website on first page. Noone can make that promise.
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  • Profile picture of the author Skywriting
    Originally Posted by TheTwoPointZero View Post

    What do you think of that? Do you think the pricing is good for the first few on there?
    Consider finding them leads yourself and selling those leads. If they are good leads they will continue to buy. Services like click-funnels might work. You can always find other buyers for your leads.
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