Old Marketing Principle That Works Today

I learnt this many years ago from the old direct response marketers
who would measure their promos.

Over and over the biggest factor in their success was who got to read them.

With that piece of knowledge, you can help local businesses
to better target their best customers.

So when choosing who you send out an outreach campaign,
here are some tips for deciding who you send it to...

1 Can you easily get them fast, easy results from better targeting?

You see a full-page ad in the Yellow Pages for a kitchen remodeler.

Their best-targeted audiences are homeowners who have bought in the last 6 months.
They spend more on their home in the first 6 months of ownership compared to their neighbors
over 3 years.

You are getting them higher response rates while slashing their ad investment.

You get a mailing list of these new movers for free
from your local library inside Reference USA or AtoZ Databases.

If you want to be super lazy, you don't even need to touch their ads and you
will get them better results.

2 You find full-page ads, half page ads
and quarter-page ads in therealyellowpages.com.

Proven advertisers and most can benefit from advertising to new movers, including renters.

Now you are bringing them new news,
which grabs attention and you can be very specific in your message
with how many of these new movers live in a 5-mile radius of their place of business.

Now, this opens up streams of repeat business, printing and mailing every month.

All this from better targeting.

Hope this helps
Ewen