it's so much easier to get users/buyers to upgrade, move.
Doing so allows you to craft your message easier,
faster and becomes more responsive
leading to more money.
This won't work in all types of situations,
but it should be a go-to strategy to see if it will.
Claude has spoken about getting a list of vacuum cleaner buyers
who bought from a door salesman and the age of the cleaner.
Easy to come up with a low resistance offer to service them,
which leads to the buying of another high priced vacuum cleaner.
Let's give another example.
Subscribers to a Dish Network.
Your supplier offers a benefit far more compelling. then all the others and you are with
Get a list of subscribers to Dish, EchoStar, and C-Band,
Any good list broker will have them.
You don't have to be a creative pitch genius now.
You no longer have to talk about the advantages of a dish tv, just your difference compared to the others...even down to the specific one you know they are subscribed to.
Whether you have door knockers or run ads, it still applies.
If you know your product or service is much better than specific brands,
get a list of those users and market to them.
Applies to consumer and b2b.