How People Make Decisions

by DABK
32 replies
I heard on the radio about a study that looked at how students choose their majors.

Turns out they are less likely to choose it if they have a related class first thing in the morning or after a few hard classes. More likely to choose a major that had to do with the first class they had after lunch break.

In other words, things that seem to have nothing to with nothing have an impact.

Which got me wondering again about how people make buying decisions and how can I increase the chances they will buy from me.

And I want to go beyond the obvious ones like: people are more likely to open your emails (sent to their work address) if I send them at 9 am on a Monday vs 3pm on a Friday.

If you are new at business, this is a great place to start: https://2012books.lardbucket.org/books/marketing-principles-v1.0/s06-consumer-behavior-how-people-m.html

Might find it useful even if you have been at it for a while.

Anyway, 14 hours later, I have come up with nothing new. Except that I need a million video/recording drones to follow all the adults within 50 miles 24/7, to figure out what do they do before they buy things I want to sell them.
#buying decisions #decision study #decisions #how people buy #make #people
Avatar of Unregistered
  • Profile picture of the author ewenmack
    Originally Posted by DABK View Post


    ...

    . to figure out what do they do before they buy things I want to sell them.
    I've got access to probably the biggest number of social tracking that shows buying intent...

    and...

    a big surge in spending leading up to buying products
    and services. 1261 items are being tracked through $1 trillion in annual spending
    from candy to cars.

    That's on the consumer side.

    I have access to over 5,000 product and service categories on the b2b side
    of companies showing buying intent.
    Got the name of those companies and updated every Sunday.

    I'm probably going to piss some people off
    because I won't divulge where
    I'm getting my data.

    That is a lesson in of itself,
    you want to have a compelling
    advantage in business,
    not another me-too.

    Best,
    Ewen
    {{ DiscussionBoard.errors[11568183].message }}
  • Profile picture of the author Odahh
    Now .

    This is a basic question. How much do you study those who already buy from you and when they tend to buy and when sales are dead .

    Do you have spikes during the week or month when most of your sales happen .and can you group you purchases by the time zone of buyers .

    So let's set you find out Thursday and Friday when people get paid you get a spike in sales and Saturday and Sunday people are watching football all day through end of the year .

    Or your sales go down in December because people are buying gifts .

    Or do your sales go up in February when people start getting their tax returns and fall off after tax day when last minute filiers find out they owe

    So the basic questions are what are the real world factors that influence when people buy .
    Signature

    "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

    {{ DiscussionBoard.errors[11568185].message }}
    • Profile picture of the author ewenmack
      Originally Posted by Odahh View Post

      .

      So the basic questions are what are the real world factors that influence when people buy .
      Sometimes you don't need to know
      when you have a large enough pool of data that gives a high probability.

      For consumer buying intent data derived from a surge in spending
      tracked over $1 trillion on spending,
      at least half of the instances what was bought leading up
      to the tracked product made no sense,
      yet statistically,
      there are enough
      occurrences of that being a trigger point
      to an upcoming purchase.

      An example is changing auto insurance
      a trigger is a sudden big increase in dry cleaning.

      Just let the data tell you.

      Best,
      Ewen
      {{ DiscussionBoard.errors[11568186].message }}
  • Profile picture of the author Claude Whitacre
    Originally Posted by DABK View Post

    I heard on the radio about a study that looked at how students choose their majors.

    Turns out they are less likely to choose it if they have a related class first thing in the morning or after a few hard classes. More likely to choose a major that had to do with the first class they had after lunch break.

    In other words, things that seem to have nothing to with nothing have an impact.

    Which got me wondering again about how people make buying decisions and how can I increase the chances they will buy from me.

    And I want to go beyond the obvious ones like: people are more likely to open your emails (sent to their work address) if I send them at 9 am on a Monday vs 3pm on a Friday.

    If you are new at business, this is a great place to start: https://2012books.lardbucket.org/boo...-people-m.html

    Might find it useful even if you have been at it for a while.

    Anyway, 14 hours later, I have come up with nothing new. Except that I need a million video/recording drones to follow all the adults within 50 miles 24/7, to figure out what do they do before they buy things I want to sell them.
    I don't know exactly how people made decisions...but I don't have to know.

    This is what I know.
    They tend to repeat themselves. Buying history tells us how likely they are to buy.

    Let's say that you sell blenders at retail in a mall.

    You are far more likely to sell to someone who frequents malls. You are far more likely to sell to someone who buys at retail and not online.

    If they used a coupon on their last purchase, coupons will get them to come in your store (or buy from you)

    People choose what they do based on what they have done in the past.

    If you can find a source of names that have bought the way you sell, that's a valuable list.

    When I sold in people homes I did a lot of data mining. And here is something I found that astounded me.

    If they had previously bought from someone who came in their home and presented an offer to them, they were about 80% likely to buy from me.

    If they had never bought from an in home salesperson before, but had been given at least one presentation before (and said no) they were about 5% likely to buy from me.

    The product didn't matter. I only got a small boost if they had ever bought a vacuum cleaner from an in home presentation before...maybe 85%.

    If they had given referrals to a salesperson before me (in any industry) is was highly likely I'd get referrals too. If not, it was far harder.

    We are slaves to our own habits. Exploiting that fact is the single biggest boon to my business I've every had.


    In other words, if you have a karate studio, you don't want to be the only activity your students join. You want to target the families that are already in 3-5 other activities....because..
    1) they are joiners.
    2) they like activities
    3) Their parents are apt to give in to their kid's demands.

    You don't want to be the guy that is convincing barefoot people that they should wear shoes. You want to be the guy that sells them to people who have 20 pairs of shoes already....because they buy shoes.

    I don't know if that helps you.
    {{ DiscussionBoard.errors[11568200].message }}
  • Profile picture of the author ewenmack
    Adding to what Claude said about the way people buy
    is a strong indicator they will buy
    that same way again.

    What not to do is say you had kitchen blenders to sell
    and you get a list of those buyers, of kitchen things
    and you ran an online campaign to them as well as direct mail
    and you could still bomb if they are tv infomercial buyers.

    Or they buy over the phone from print advertising.

    So yeah, the media they buy from is very important.

    Best,
    Ewen
    {{ DiscussionBoard.errors[11568215].message }}
    • Profile picture of the author Claude Whitacre
      Originally Posted by ewenmack View Post

      Adding to what Claude said about the way people buy
      is a strong indicator they will buy
      that same way again.

      What not to do is say you had kitchen blenders to sell
      and you get a list of those buyers, of kitchen things
      and you ran an online campaign to them as well as direct mail
      and you could still bomb if they are tv infomercial buyers.

      Or they buy over the phone from print advertising.

      So yeah, the media they buy from is very important.

      Best,
      Ewen
      Yup.

      People buy from whom they bought from before. (No idea if that sentence is correct)

      They buy what they have bought before.

      They buy the way they have bought before.

      They buy if a friend (who also has bought) recommends they buy.

      They buy if they think there is a buying frenzy.

      They buy if they think it's in short supply.

      They buy so someone else can't get it.

      They buy if an authority figure (to them) tells then to buy.

      In fact, if they have bought a brand name in the past, and they remember it fondly, anything with the same brand name (or one that sounds close) will be easier to sell.

      Anything that aligns with how or what or from whom they have bought from before...adds to the likelihood that they will buy from you.

      Anyway, I hope it helps.
      {{ DiscussionBoard.errors[11568294].message }}
      • Profile picture of the author DABK
        I understand what you guys say. I get that if you market a wedding dress to a lady who just got an engagement ring is a good idea, etc.

        I am trying to find extra ways.

        Made up stuff to illustrate:

        Ladies going to the wedding dress appointment coming from the left pass a Sturbucks; those coming from the right pass a McDonalds.

        Ladies who see a MCDONALDS right before the appointment are 24% more likely to buy if the sales lady is an older woman wearing a blue shirt with short sleeves than anything else.

        Those that see a Starbucks are 16.89% more likely to buy if the sales lady is a young woman wearing a red shirt with long sleeve.

        Does it make more sense?
        {{ DiscussionBoard.errors[11568307].message }}
        • Profile picture of the author ewenmack
          Originally Posted by DABK View Post

          I understand what you guys say. I get that if you market a wedding dress to a lady who just got an engagement ring is a good idea, etc.

          I am trying to find extra ways.

          Made up stuff to illustrate:

          Ladies going to the wedding dress appointment coming from the left pass a Sturbucks; those coming from the right pass a McDonalds.

          Ladies who see a MCDONALDS right before the appointment are 24% more likely to buy if the sales lady is an older woman wearing a blue shirt with short sleeves than anything else.

          Those that see a Starbucks are 16.89% more likely to buy if the sales lady is a young woman wearing a red shirt with long sleeve.

          Does it make more sense?
          Was that of help with buying intent data, in three
          groups, I gave help?

          I've previously posted about Target got caught out
          and was published in mainstream media
          about how they use their customer data to
          predict what their customers are likely
          will buy next?

          They knew a teenager was pregnant before her father did
          so they sent baby items in a mailer to her.

          Data geeks will use regression to find out what was bought leading to a purchase.

          Best,
          Ewen
          {{ DiscussionBoard.errors[11568310].message }}
          • Profile picture of the author Odahh
            Originally Posted by ewenmack View Post

            Was that of help with buying intent data, in three
            groups, I gave help?

            I've previously posted about Target got caught out
            and was published in mainstream media
            about how they use their customer data to
            predict what their customers are likely
            will buy next?

            They knew a teenager was pregnant before her father did
            so they sent baby items in a mailer to her.

            Data geeks will use regression to find out what was bought leading to a purchase.

            Best,
            Ewen
            That story popped into my mind in the first thread . But the reason that story stand out is that someone in the course of data mining picked up the changes in buying habit pregnant woman have even before they may know they are pregnant .

            Our general idea of free will would go out the window I mean if you are looking at as much data as you are saying.you might be iffy on the idea of free will.

            I'm finding as I study more of the findings of data crunch I become more aware of factors that contribute to the choices I make.

            And have a tool to alter my future choices .

            And with that target story the perceptive father who was seeing the adds from Target for pregnant woman. Going to his 14 year old daughter. Or how ever old I didn't see the age in the story I read.
            Signature

            "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

            {{ DiscussionBoard.errors[11568322].message }}
            • Profile picture of the author ewenmack
              Originally Posted by Odahh View Post

              That story popped into my mind in the first thread . But the reason that story stand out is that someone in the course of data mining picked up the changes in buying habit pregnant woman have even before they may know they are pregnant .

              Our general idea of free will would go out the window I mean if you are looking at as much data as you are saying.you might be iffy on the idea of free will.

              I'm finding as I study more of the findings of data crunch I become more aware of factors that contribute to the choices I make.

              And have a tool to alter my future choices .

              And with that target story the perceptive father who was seeing the adds from Target for pregnant woman. Going to his 14 year old daughter. Or how ever old I didn't see the age in the story I read.
              I think what most advertisers, copywriters, and ad people miss is this...

              A large sector of the population has decided to buy things
              without the influence of a marketer.

              If that's the case, then being in front of them at
              that point in time becomes key.

              Just like Target found out.

              Yet if you look at their mailer and it's very average.

              Just showing up when the population needs you.

              With intent to buy data, this makes it possible in so many biz
              categories and outside a company's internal database.

              Best,
              Ewen
              {{ DiscussionBoard.errors[11568324].message }}
              • Profile picture of the author Odahh
                Originally Posted by ewenmack View Post

                I think what most advertisers, copywriters, and ad people miss is this...

                A large sector of the population has decided to buy things
                without the influence of a marketer.

                If that's the case, then being in front of them at
                that point in time becomes key.

                Just like Target found out.

                Yet if you look at their mailer and it's very average.

                Just showing up when the population needs you.

                With intent to buy data, this makes it possible in so many biz
                categories and outside a company's internal database.

                Best,
                Ewen
                Do you track your own data and crunch it . And are there any apps or services that do that allow an individual to track their data and crunch it . For personal awareness .

                Or being stripped naked by the data haha..high performed usually do some. Form of personal data tracking
                Signature

                "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

                {{ DiscussionBoard.errors[11568332].message }}
          • Profile picture of the author Claude Whitacre
            Originally Posted by ewenmack View Post

            Data geeks will use regression to find out what was bought leading to a purchase.

            Best,
            Ewen
            That's one factor that I used and teach. What did they buy before they bought from you?

            Some things can be figured out by reasoning. But others have to just be teased out by mining the data.

            My method is rougher, based on usually one previous purchase. But Target can use hundreds of purchases to see a pattern.

            Originally Posted by Odahh View Post

            Our general idea of free will would go out the window I mean if you are looking at as much data as you are saying.you might be iffy on the idea of free will.
            It depends on how you define free will. If we have enough information....decisions and actions are completely predictable. So the question is...if our actions can be predicted with 100% accuracy (given unlimited information)...do we have free will?

            My thought is No, based on tens of thousands of presentations to people..But it's counter intuitive.
            {{ DiscussionBoard.errors[11568483].message }}
        • Profile picture of the author SARubin
          Originally Posted by DABK View Post

          I understand what you guys say. I get that if you market a wedding dress to a lady who just got an engagement ring is a good idea, etc.

          I am trying to find extra ways.

          Made up stuff to illustrate:

          Ladies going to the wedding dress appointment coming from the left pass a Sturbucks; those coming from the right pass a McDonalds.

          Ladies who see a MCDONALDS right before the appointment are 24% more likely to buy if the sales lady is an older woman wearing a blue shirt with short sleeves than anything else.

          Those that see a Starbucks are 16.89% more likely to buy if the sales lady is a young woman wearing a red shirt with long sleeve.

          Does it make more sense?
          Hey DABK,
          Not sure if this is what you're asking, but...

          I've been diving into a field known as "Behavioral Economics" over the past few years.

          Don't know if you're familiar with it, or not?

          But it deals with predictive (and often manipulative) ways to "encourage" people into making predictive buying decisions.

          Anyway, if it is what you're looking for, there's a couple of interesting books I could recommend for you. (at least I found them to be interesting)


          The first is from a guy named Richard Thayler (Professor and Nobel prize winner) and he put a book together with a Professor named Cass Sunstein titled "Nudge".

          The book talks about how people make buying choices, and what we can do to influence peoples everyday choices, to "nudge" them towards a decision.


          Another great one along the same lines is by Professor Dan Ariely titled "Predictably Irrational".

          This one is along the same lines, but he goes into things like placebo effects of buying decisions.

          Like why does a $2 aspirin cure a headache faster than a 50 cent aspirin, when in fact they came from the same bottle?

          And why does an expensive bottle of wine taste better than a cheap bottle, when in reality they're the same wine with different labels?


          Stuff like that...


          Both of these books talk about ways to pre-suade people into making certain buying decisions.

          Again, don't know if it's what you're looking for, but from the sounds of your questions it might help point you in a good direction.
          Signature

          For Freelance Writers Only... Free advertising for your writing related services - Copywriters Forum

          {{ DiscussionBoard.errors[11568321].message }}
          • Profile picture of the author DABK
            It is always good to figure out triggers. I've read many of your posts on the subject and learned quite a bit.


            This time, I was talking about things after the right people are identified. SaRubin's book suggestions will help.


            To me, since pretty much all students choose a major, the students were akin to prospects (people who have been identified as likely buyers based on on the proper triggers... i.e., at the same place as an engaged woman is to a bridal store...



            All students will choose a major, all brides will buy a wedding outfit... Question is which... Yes, you send them your postcards with great offers... but you do not get all of them to buy your dress... Sometimes it is because your great offer is not the greatest, sometimes it is for reasons that have nothing to do with previous purchases and purchasing patterns... Like Mom's in a pissy mood and saying no to good dresses... Or other reasons...



            I am interested in those other reasons... those that do not seem to directly correlate to anything in the buying process.... Maybe I'm dense, but not choosing physics as your major because physics is the first class in the morning just amazes me and makes me think that I might be able to discover something like it when it comes to buying wedding dresses or choosing an insurance agent or buying red Addidas shoes vs white Nike's.


            Originally Posted by ewenmack View Post

            Was that of help with buying intent data, in three
            groups, I gave help?

            I've previously posted about Target got caught out
            and was published in mainstream media
            about how they use their customer data to
            predict what their customers are likely
            will buy next?

            They knew a teenager was pregnant before her father did
            so they sent baby items in a mailer to her.

            Data geeks will use regression to find out what was bought leading to a purchase.

            Best,
            Ewen
            Originally Posted by SARubin View Post

            Hey DABK,
            Not sure if this is what you're asking, but...

            I've been diving into a field known as "Behavioral Economics" over the past few years.

            Don't know if you're familiar with it, or not?

            But it deals with predictive (and often manipulative) ways to "encourage" people into making predictive buying decisions.

            Anyway, if it is what you're looking for, there's a couple of interesting books I could recommend for you. (at least I found them to be interesting)


            The first is from a guy named Richard Thayler (Professor and Nobel prize winner) and he put a book together with a Professor named Cass Sunstein titled "Nudge".

            The book talks about how people make buying choices, and what we can do to influence peoples everyday choices, to "nudge" them towards a decision.


            Another great one along the same lines is by Professor Dan Ariely titled "Predictably Irrational".

            This one is along the same lines, but he goes into things like placebo effects of buying decisions.

            Like why does a $2 aspirin cure a headache faster than a 50 cent aspirin, when in fact they came from the same bottle?

            And why does an expensive bottle of wine taste better than a cheap bottle, when in reality they're the same wine with different labels?


            Stuff like that...


            Both of these books talk about ways to pre-suade people into making certain buying decisions.

            Again, don't know if it's what you're looking for, but from the sounds of your questions it might help point you in a good direction.
            {{ DiscussionBoard.errors[11568513].message }}
  • Profile picture of the author Odahh
    Claude that is the problem with the basic definition of free will .

    There is a tipping point where closer to the choice the actions become predictable .the rest of today .easy to predict .tomorrow I can predict a good amount of the day . Two week from now I could be far away from where I am but if I done go somewhere else I can have can predict much of the day or week in two weeks .

    Our. Free will only comes into play before we enter into the predictable zone .

    Even if you can't predict the day in a few weeks that future chaos is because of the choices you make today and up to a few days before hand.

    If you don't want to eat to much you don't go to a buffet for lunch and dinner .at that you already made the choice to over eat .

    We are creature of habit and dopamie addicts .

    If you set a goal in the future and guide your day to day choices around achieving that goal the free will happened when you set the goal . If you make choices day to day counter to the goal . Your free will hands the choices you make over to elements fully outside yourself.
    Signature

    "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

    {{ DiscussionBoard.errors[11568492].message }}
    • Profile picture of the author Claude Whitacre
      Originally Posted by Odahh View Post

      Claude that is the problem with the basic definition of free will .
      You should look up Laplace's demon.

      If we knew the location, momentum, and direction of every atomic particle in the universe (and impossible task), we would be able to predict, with 100% accuracy, everything that would happen until the universe becomes cold and dead.

      And our brains are part of that universe.

      And our minds are...what the brain does. So....our actions and reactions..our every thought, forever...can be predicted given enough information.

      So.....if every reaction..every thought..is unerringly predicted....am I making choices outside my biology? outside my neural wiring?

      My thought is No. Most neural scientists agree. We are an extremely complex machine. Out neural network is just very ...very...complex wiring.

      For example, if I was born as Jeffrey Dahmer, grew up exactly like him...I would behave exactly as he did. I would have no choice. My biology, genetics, and environment dictate how I act and react. I'm just glad I was born as me...a chubby, judgmental, blowhard...who loves hearing himself talk.

      But then..what is consciousness? No idea.
      {{ DiscussionBoard.errors[11568502].message }}
  • Profile picture of the author Odahh
    So that view implies it is all a simulation of recording and nothing you do has an effect.

    show me evidence of this being true how far out can you predict the 100 percent predictable choices of people .

    Yes we are creature of habit and programming but that programming actually allows us to survive in many different environments .it is the environmental factors that effect the choices we make .

    And humans have great abilities to manipulate the environment that sorrounds them to give themselves some type of survival advantage or comfort .

    Or we enter into other environments and give that over to who ever designed that environment
    Signature

    "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

    {{ DiscussionBoard.errors[11568508].message }}
    • Profile picture of the author Claude Whitacre
      Originally Posted by Odahh View Post

      So that view implies it is all a simulation of recording and nothing you do has an effect.
      No. It has nothing to do with the idea that we are living in a simulation. These ideas are not related.




      Originally Posted by Odahh View Post

      show me evidence of this being true how far out can you predict the 100 percent predictable choices of people .
      There is no evidence that this is true because...as I said...it would require an unlimited amount of information, and that's impossible. It's possible to test the idea on an incredibly smaller scale, but it cannot (at present) be tested with complex biological systems.
      {{ DiscussionBoard.errors[11568540].message }}
      • Profile picture of the author Odahh
        Originally Posted by Claude Whitacre View Post

        No. It has nothing to do with the idea that we are living in a simulation. These ideas are not related.




        There is no evidence that this is true because...as I said...it would require an unlimited amount of information, and that's impossible. It's possible to test the idea on an incredibly smaller scale, but it cannot (at present) be tested with complex biological systems.
        Do you really believe that non of your choices mattered .there are millions of people unfortunately who went through lives like Jeffery dalmer and sitting kill and eat many of their male lovers . At some point he made a choice .

        You have mentioned being a psychopath. But at some point you built in fail safe or guard to prevent you from taking advantage of people .
        Signature

        "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

        {{ DiscussionBoard.errors[11568545].message }}
        • Profile picture of the author Claude Whitacre
          Originally Posted by Odahh View Post

          Do you really believe that non of your choices mattered .
          No, of course not. And that's not what I said.

          Look up Laplace's Demon.
          Here's a link.

          https://en.wikipedia.org/wiki/Laplace%27s_demon
          {{ DiscussionBoard.errors[11568547].message }}
          • Profile picture of the author Odahh
            Originally Posted by Claude Whitacre View Post

            No, of course not. And that's not what I said.

            Look up Laplace's Demon.
            Here's a link.

            https://en.wikipedia.org/wiki/Laplace%27s_demon
            Well I thought that was the bedrock of determinism . That your choices do not really matter . Because the outcome is determined in advance .

            Now with data crunching with some courses you can predict the grade someone will get with the understanding they show of the subject in the first few weeks .

            Which will eventually replace the education method we have now . And replace it with a customized course .

            All though you can use these tools to predict and they can be accurate hours days and months .

            Predictability allows for intervention and does not lead to determination.

            You can predict the condition of someone arteries in 10 20 30 years based of past and current eating habits and genetics.

            But it then allows for intervention . The markers for alzymers might be there at 20 with the genetic predisposition.this gives someone the chance to better care for their health and prepare and hopefully put off the onset .

            Prediction allows for intervention that changes the outcome and to a point changes the outcome of many other predictions .

            The future is a mass of random veriables bouncing off each other randomly some trends can be predicted but not with great detail. The further out you go the bigger the mess of randomness .
            Signature

            "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

            {{ DiscussionBoard.errors[11568559].message }}
  • Profile picture of the author Odahh
    Dabk

    Are you leaving out something important .does the data on college student count just the people who had no idea what their major would be before going to college . And leave out the people who had already decided why the where going to college aka the majors before they signed on to send tend of thousand of dollars a year .their parents saving or sign up for pile of debt they have to pay back.
    Signature

    "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

    {{ DiscussionBoard.errors[11568519].message }}
    • Profile picture of the author DABK
      I might. I cannot get my hands on the study itself. Just going with how it was presented. Either way, an increase of any kind in choosing or not choosing a major based on the fact that a class in that major was the first thing in the morning or the first thing after lunch, or before lunch or anything amazes me.


      Originally Posted by Odahh View Post

      Dabk

      Are you leaving out something important .does the data on college student count just the people who had no idea what their major would be before going to college . And leave out the people who had already decided why the where going to college aka the majors before they signed on to send tend of thousand of dollars a year .their parents saving or sign up for pile of debt they have to pay back.
      {{ DiscussionBoard.errors[11568527].message }}
  • Profile picture of the author RUmediahouse
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[11568604].message }}
    • Profile picture of the author DABK
      That is a great response to the title of my thread. It has nothing to do with the first post. Or any of the other posts.

      It is always useful and smart to read the posts too.

      Originally Posted by RUmediahouse View Post

      A Systematic Approach for Making Decisions

      Make a helpful situation.

      Explore the circumstance in detail.

      Create great other options.

      Investigate your choices.

      Select the best arrangement.

      Assess your arrangement.

      Convey your choice, and make a move.
      {{ DiscussionBoard.errors[11568651].message }}
      • Profile picture of the author kenmichaels
        Originally Posted by DABK View Post

        That is a great response to the title of my thread. It has nothing to do with the first post. Or any of the other posts.

        It is always useful and smart to read the posts too.
        It is always useful and smart to understand a lesson when one gets smacked in the face with it.

        That person read and responded to the title only.

        That's how the majority of the market share acts nowadays.
        They think and respond to and in mini sound bites.

        It's nuts. All my new stuff treats everyone like they have ADHD

        and that's how you REALLY sell volume on the internet today.
        It's also great for leads.
        Signature

        Selling Ain't for Sissies
        {{ DiscussionBoard.errors[11568686].message }}
        • Profile picture of the author DABK
          I've started to think that everyone has ADHD. I'm starting to think that I should break my threads into many threads. Each sentence will be the title of a thread, and there would be no posts. But Warriroforum doesn't like that.


          It IS nuts.



          Originally Posted by kenmichaels View Post

          It is always useful and smart to understand a lesson when one gets smacked in the face with it.

          That person read and responded to the title only.

          That's how the majority of the market share acts nowadays.
          They think and respond to and in mini sound bites.

          It's nuts. All my new stuff treats everyone like they have ADHD

          and that's how you REALLY sell volume on the internet today.
          It's also great for leads.
          {{ DiscussionBoard.errors[11568696].message }}
  • Profile picture of the author GordonJ
    Certainly, a worthwhile subject and study. But I want the product where the decision is an impulse, based on an IMMEDIATE WANT. As happens in Malls or arenas where popcorn stands are set up, or cookies fresh from the oven wafting near by, or warm cashews where I can see and smell them.

    OR, at the convenient store, where they put the donuts next to the coffee machines.

    In other words, what would be the online IM equivalent of this impulse, NO THOUGHT behind the purchase? I'm all ears.

    GordonJ





    Originally Posted by DABK View Post

    I heard on the radio about a study that looked at how students choose their majors.

    Turns out they are less likely to choose it if they have a related class first thing in the morning or after a few hard classes. More likely to choose a major that had to do with the first class they had after lunch break.

    In other words, things that seem to have nothing to with nothing have an impact.

    Which got me wondering again about how people make buying decisions and how can I increase the chances they will buy from me.

    And I want to go beyond the obvious ones like: people are more likely to open your emails (sent to their work address) if I send them at 9 am on a Monday vs 3pm on a Friday.

    If you are new at business, this is a great place to start: https://2012books.lardbucket.org/boo...-people-m.html

    Might find it useful even if you have been at it for a while.

    Anyway, 14 hours later, I have come up with nothing new. Except that I need a million video/recording drones to follow all the adults within 50 miles 24/7, to figure out what do they do before they buy things I want to sell them.
    {{ DiscussionBoard.errors[11569541].message }}
    • Profile picture of the author DABK
      I am all ears too.

      I have (erroneously?) convinced myself it exists. All I have to do now us find it.

      QUOTE=GordonJ;11569541]Certainly, a worthwhile subject and study. But I want the product where the decision is an impulse, based on an IMMEDIATE WANT. As happens in Malls or arenas where popcorn stands are set up, or cookies fresh from the oven wafting near by, or warm cashews where I can see and smell them.

      OR, at the convenient store, where they put the donuts next to the coffee machines.

      In other words, what would be the online IM equivalent of this impulse, NO THOUGHT behind the purchase? I'm all ears.

      GordonJ[/QUOTE]
      {{ DiscussionBoard.errors[11569552].message }}
    • Profile picture of the author savidge4
      Originally Posted by GordonJ View Post

      Certainly, a worthwhile subject and study. But I want the product where the decision is an impulse, based on an IMMEDIATE WANT. As happens in Malls or arenas where popcorn stands are set up, or cookies fresh from the oven wafting near by, or warm cashews where I can see and smell them.

      OR, at the convenient store, where they put the donuts next to the coffee machines.

      In other words, what would be the online IM equivalent of this impulse, NO THOUGHT behind the purchase? I'm all ears.

      GordonJ
      if you read this: https://www.specialtyfood.com/news/a...-online-store/ it would suggest the items you are mentioning are more likely bought by impulse online than they are in a Brick and Mortar environment.

      An obviously effective method for sites to increase impulse sales is the "Frequently Bought Together" section. I know for sure Amazon and Home Depot use such a section.
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11569553].message }}
    • Profile picture of the author eccj
      Originally Posted by GordonJ View Post

      Certainly, a worthwhile subject and study. But I want the product where the decision is an impulse, based on an IMMEDIATE WANT. As happens in Malls or arenas where popcorn stands are set up, or cookies fresh from the oven wafting near by, or warm cashews where I can see and smell them.

      OR, at the convenient store, where they put the donuts next to the coffee machines.

      In other words, what would be the online IM equivalent of this impulse, NO THOUGHT behind the purchase? I'm all ears.

      GordonJ
      Food delivery.

      Find people who buy weed or something that suggest they smoke the ganja and hit them up with food delivery.

      You can even do this locally with Deliver Logic.

      OR you can do food delivery that ships conventionally, since, I'm guessing based on our interactions, you do not want to start a food delivery business with a bunch of employees and headaches.

      The way I would do it is to find the local food in your area that people love over generations and find people who used to live in that location and send them an offer for that food.

      My neighbor from up north bought all of his friends chocolate from one of these "institutions" in PA.

      Another friend had pizza from his small home town shipped in from Illinois. If you live in a place where a lot of people have moved out to other states; such as the Rust Belt then it could work.

      Won't make you rich but it's the best idea I have of such a purchase that a small operation could pull off and not lose to Amazon, etc.
      {{ DiscussionBoard.errors[11570333].message }}
  • I think the 2 crucial factors that influence a buying decision (and price) are:

    (1) NEED - How much do you need the product
    (2) SUPPLY - How available is it

    Imagine 2 scenarios:
    You're thirsty and walk into a corner shop to buy a bottle of water. The water, to your surprise, costs $2.50. You decide to save your $2.50 , as you will be home in 10 minutes and can wait to drink a glass of water.

    You're in the middle of a desert. You've been walking around for 7 hours, without anything to drink and are extremely thirsty. A vendor comes up to you and offers to sell you his last bottle of water for $200. What would you do, knowing that you had another 5 hours to walk without any water? Would you hand over the $200?
    {{ DiscussionBoard.errors[11570337].message }}
    • Profile picture of the author eccj
      Originally Posted by strategic seo services View Post

      I think the 2 crucial factors that influence a buying decision (and price) are:

      (1) NEED - How much do you need the product
      (2) SUPPLY - How available is it

      Imagine 2 scenarios:
      You're thirsty and walk into a corner shop to buy a bottle of water. The water, to your surprise, costs $2.50. You decide to save your $2.50 , as you will be home in 10 minutes and can wait to drink a glass of water.

      You're in the middle of a desert. You've been walking around for 7 hours, without anything to drink and are extremely thirsty. A vendor comes up to you and offers to sell you his last bottle of water for $200. What would you do, knowing that you had another 5 hours to walk without any water? Would you hand over the $200?
      We're really breaking some new ground here lol
      {{ DiscussionBoard.errors[11570342].message }}
Avatar of Unregistered

Trending Topics