This is one of the most recognizable brands

by WF- Enzo Administrator
5 replies

Slap that logo on a 16 oz cup of coffee, and you practically have the right to sell that coffee for $2.50. And even if it faces stiffer competition with newer, "third-wave" coffee chains, Starbucks will always be the go-to coffee chain for everyone.

Chime in your thoughts below.
#brands #recognizable #starbucks
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  • Profile picture of the author bryan247
    Short message but to the point
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  • Profile picture of the author VE360
    you can also copy facebook... that will not make you become Mark Zuk...
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  • Profile picture of the author Odahh
    What Star bucks and whole foods have done .is help establish a market willing to pay premium prices for what 30 years ago where low prices commodities .

    So if you want to run a coffee house and road your own beens and charge 5 dollars a cup of coffee or 20 dollars for a pound of artisanally roasted beens.

    If there are Starbuck near you there is a market .

    With whole foods it has help drive the market for locally produced food that is premium priced and a large number of people willing to pay.

    Now I think the rules of branding are if you have a brandable personality and people will identify you will the brand . Go with that .

    But if you are like a Zuckerberg the company you build can't have your personality haha

    "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

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  • Profile picture of the author Kay King
    Starbucks will always be the go-to coffee chain for everyone.
    The brand will be identifiable - does not guarantee it will continue as a 'go to'.

    The increases of a few percentage points in 'Starbucks growth' has been attributed more to higher prices and added items than to increase in customer base. In an economic downturn, this is a brand that will lose profits and stock value quickly.

    In our small city we have one starbucks in town - a second on the University campus - and a third in the Kroger grocery store. The new Dunkin' (formerly Dunkin' Donuts) has cut deeply into the SB business here.
    Saving one dog will not save the world....but will forever change the world of one dog.
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  • Profile picture of the author sallaid
    logos means a lot - brand . so only on right logo you can earn a lot . nice point )
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