SMS marketing is something to look at this 2020

by WF- Enzo Administrator
22 replies
Text messaging. It's arguably the fastest way to reach someone. Need to catch up with a friend? You can quickly send them a text. Need to update your manager about a client who didn't show up to a meeting? Send a text. Want to quickly reach your audience? Send them an SMS blast.

And according to an article from Entrepreneur, "SMS earns four times more revenue than email," while costing a lot less. Here are some key thoughts.



It allows you to stand out

Unlike advertising on Google or Facebook, SMS marketing allows you to directly interact with customers. I mean, let's face it - we're on our phones most of the time, and we check our notifications for unread messages. SMS marketing isn't saturated with advertisers too, and only willing customers opt-in for SMS updates. You wouldn't want to give your personal mobile number to an advertiser right away unless you are directly interested, right?

Match customer expectations

And because only willing customers opted-in to your SMS updates, and they have expressly given consent, you can tailor your messaging individually. They won't see texts as spam.

It's affordable

We're in 2020, where almost everyone owns smartphones and text messaging is almost free. Then there are iPhone users who can send iMessages to co-iPhone users for free. Sending texts depends on how many messages you send, but there are services which allow you to purchase text credits, giving you more control over how much you spend.
#2020 #marketing #sms
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  • Profile picture of the author animal44
    What results have you had from SMS texting...?
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    People say nothing is impossible, but I do nothing every day.
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  • Profile picture of the author dustin rashan
    From a customer stand point this seems as much or even more annoying than tele marketing calls, can't see how this would provide any successful marketing results.
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  • Profile picture of the author RuskinF
    I didn't know that SMS marketing would help a business so much.
    I get updates of various plans of the SIM card providers and I hardly pay attention to such kind of SMS.
    Also, I need solid proof of the fact, perhaps a case study to believe it.
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    • Profile picture of the author DABK
      Effectiveness has to do with business.


      Imagine you are at a restaurant and they throw in a free drink if you sign up, then, 2 days later, you get a text from them saying: Get an entree free if you come in the next 60 minutes. Assuming it's lunch or dinner time, if you're close by, you'll give it serious thought.


      Imagine a mortgage broker trying to sign you up for rate updates and getting updates.



      Imagine a tire shop doing the same, so they could let you know what tires they've just got in, so you could be the first to buy from the new batch.



      It works for some quite well.


      Originally Posted by RuskinF View Post

      I didn't know that SMS marketing would help a business so much.
      I get updates of various plans of the SIM card providers and I hardly pay attention to such kind of SMS.
      Also, I need solid proof of the fact, perhaps a case study to believe it.
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  • Profile picture of the author umc
    Animal said it all above. Please share your success with it.

    SMS Marketing was everywhere years ago and now, at least locally, it's nowhere. People do still do apps at times with push notifications, but all of the "let us text you deals" campaigns are long since dead here. I'm sure it can work somewhere in some industry for something. But let's hear real success stories from Warriors.
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  • Profile picture of the author Tania Fernandez
    I do not understand how marketing through SMS is as effective as I honestly do not read them but delete them at the moment.
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    • Profile picture of the author DABK
      Did you sign up to receive them?

      Originally Posted by Tania Fernandez View Post

      I do not understand how marketing through SMS is as effective as I honestly do not read them but delete them at the moment.
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    • Profile picture of the author JoyfulLadyJ
      Originally Posted by Tania Fernandez View Post

      I do not understand how marketing through SMS is as effective as I honestly do not read them but delete them at the moment.
      I'm still irritated that my Subway deal alerts require me to telephone them to get them to stop sending them. And Dominos sends them far too often. I'm only really motivated when they send a 50% one. The same deal every week just wastes my time.

      I can't think of a business I want regular SMS messages from.
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      Jeanine Joy Human Thriving (stress reduction, employee engagement, resilience): http://www.happiness1st.com

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  • Profile picture of the author Farha490
    Thank you for sharing this information about sms texting I really like it.
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  • Profile picture of the author Miguel Dovaal
    I don't think many people pay attention to SMS today, and I think there are multiple ways to make marketing more effective, but that's my opinion. I would like to read what you think about this.
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    • Profile picture of the author Tania Fernandez
      I think the same as you, nowadays the SMS is not used as much as before and there are more effective ways to do marketing.
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  • Hello, I don't now if SMS are the best option for marketing, because of the sms aren't widely used in recent times.
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    • Profile picture of the author JuanGonzalez
      I think the same as you, but you also have to keep in mind that SMS is available to all people, with or without internet.

      For me it is a good option since all people who use a mobile phone have SMS but it is best to promote yourself in a more innovative way.
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  • Profile picture of the author Lois Pousa
    I would like to know if this marketing strategy would be suitable for a small business, in order to establish customer loyalty.
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  • Profile picture of the author albertomax1
    Are marketers able to do bulk sms like they do bulk
    email marketing...? Do agencies have numbers that they can text to on marketers's behalf...? or sell the numbers directly...?
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  • Profile picture of the author hocksenzyme
    In messengers maybe, but not in SMS.
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  • Profile picture of the author max5ty
    I have tried implementing SMS and discovered a couple things:

    1. It can be quite expensive - and, the cost doesn't justify the results. Unless...

    a. It is used for signups on a mobile device. Readers on mobile are more apt to use SMS to sign up because it saves them the time of submitting their email, then going to their account to verify, etc.

    So, I'll use SMS on mobile and email on desktop - or I'll use push notifications that use behavioral targeting.

    Also, the burnout rate on SMS is large when it's used to continuously send offers. It gets annoying to a lot of people.

    2. SMS works great for companies and organizations to notify their group about news. Schools, churches, businesses contacting their employees, etc.

    Myself, I use the most advanced website builder in existence. Among a gigantic mind-blowing list of other things, it automatically turns every website into an app (PWA) that can be instantly added to a home screen on desktop or mobile with the tap of a button. Once added the user can opt for notifications. The user can opt to have the notification appear on the lock screen - pop up - or simply show on the home screen icon that a message has been sent.

    It is my belief and experience that customers like notifications, but they want to be able to dictate how they receive them. Giving a user choices greatly reduces churn rate.
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    • Profile picture of the author shinebabe
      Originally Posted by max5ty View Post

      I have tried implementing SMS and discovered a couple things:

      1. It can be quite expensive - and, the cost doesn't justify the results. Unless...

      a. It is used for signups on a mobile device. Readers on mobile are more apt to use SMS to sign up because it saves them the time of submitting their email, then going to their account to verify, etc.

      So, I'll use SMS on mobile and email on desktop - or I'll use push notifications that use behavioral targeting.

      Also, the burnout rate on SMS is large when it's used to continuously send offers. It gets annoying to a lot of people.

      2. SMS works great for companies and organizations to notify their group about news. Schools, churches, businesses contacting their employees, etc.

      Myself, I use the most advanced website builder in existence. Among a gigantic mind-blowing list of other things, it automatically turns every website into an app (PWA) that can be instantly added to a home screen on desktop or mobile with the tap of a button. Once added the user can opt for notifications. The user can opt to have the notification appear on the lock screen - pop up - or simply show on the home screen icon that a message has been sent.

      It is my belief and experience that customers like notifications, but they want to be able to dictate how they receive them. Giving a user choices greatly reduces churn rate.
      Thank you for this.
      Do you mind sharing the name of the website builder you use?
      Thank you
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  • Profile picture of the author Farha490
    Hello everyone I am new here and please tell me sms marketing means.
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  • Profile picture of the author FYRE BUNNY
    SMS marketing I think won't work because now a days I don't think people even check sms Internet marketing would work posting on social media sites such as twitter Facebook nd many more sites.
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  • Profile picture of the author 25102008
    SMS marketing is not much different than Email marketing, except just a few facts:

    - sms inboxing is always 100%,
    - email inboxing is less than 40% (more than 60% of all messages ending up in spam/junk mail folder, whether they really are spam or not),
    - sms opening rate is more than 95% (most of messages are read just a few seconds after broadcast),
    - email opening rate is less than 20%,
    - costs of bulk sms messaging are almost the same as bulk email costs or even a lower (depending of service provider choice).

    So, my opinion is that SMS marketing is really something to look ...
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    • Profile picture of the author medicineman
      Originally Posted by 25102008 View Post

      SMS marketing is not much different than Email marketing, except just a few facts:

      - sms inboxing is always 100%,
      - email inboxing is less than 40% (more than 60% of all messages ending up in spam/junk mail folder, whether they really are spam or not),
      - sms opening rate is more than 95% (most of messages are read just a few seconds after broadcast),
      - email opening rate is less than 20%,
      - costs of bulk sms messaging are almost the same as bulk email costs or even a lower (depending of service provider choice).

      So, my opinion is that SMS marketing is really something to look ...



      These are what I came here to say, so thanks! But I especially wanted to stress the actual amount of time to open for SMS. It is minutes, while email is hours or... "whenever".



      Because of the proximity of that cellphone, it is RIGHT IN their hand, SMS will always have that advantage.



      Now to learn what someone "South of Jewfish Creek" said is the "right time" to send that SMS. It is on Tuesdays and Thursdays.


      Tuesdays and Thursdays after LUNCH. ☺
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