who was seeking help to get clients.
I won't go into the media he was using because there is a bigger lesson here.
That being said, he could use mass media,
meaning get his message out to a large audience
and take anyone who walks through the door
[btw I did show him how he can do it and for free]
Proven big spenders.
In his case owners of 3+cars
He now has a clear choice, allow anyone including low premium
pain-in-the-ass customers walk through his door...
or only big spenders.
Even though I showed him to use a shared mailer,
having 2 other advertisers cover the cost of the mailing
going out to an audience you know very little about
or invest in getting his message in front of big spenders.
He agreed that you can hardly make any money
out of those low premiums
and they are high maintenance.
Same reason why Dan Kennedy waivered
his speaking fee at a Gary Halbertevent,
attendees paid $3,000 for the ticket.
Gary Halbert would call them players with money.