I contend that superbowl ads (and "award winning" ads) are a clear sign of the world of B.S. going on.
No one -- no advertiser on the superbowl--actually measures ROI on their ad expenditure.
Superbowl ads are useless if your purpose is to sell product.
Maybe if you want to snowball investors...
Maybe if you want to snowball young, gullible minds as to "good intentions"...
Maybe if you just got a whopping pile of cash you've got to launder...
But not if you actually measure "cost per lead" and "cost per sale."
You'll never see ads for Craftmatic beds there.
You'll never see Lift Alert ads there.
And you'll never see ads for Johnny's Heating And Air.
I can't imagine anyone on Warriors Forum even thinking about buying superbowl ads.
It's not hard to suggest that every superbowl advertiser is some kind of hoser. Scammer.
Don't even think about spending your hard-earned, marketing money there.
If you're going to do TV ads, stick to late nite, one minute or two minute ads, or infomercials.
Measure your cost per lead and cost per sale.
Nothing else makes sense.