Me starting a monthly newsletter

An offline industry I was in. I prefer keeping identifying details private only because it allows me then to speak freely here.

Possible this will be useful.

Most of my subscribers were in the retail vacuum cleaner business (maybe 70%)

The industry had 5,000 active dealers that would attend the annual convention, where I sold my newsletter.

The first 50 subscriptions were almost automatic. The next 50 were pretty easy. I struggled to get the next 100 subscribers.

And I think getting 300 subscribers from that industry was going to be a monumental task. Even though I spoke at every convention, wrote a monthly column in the trade journal, and sold the subscriptions as an automatic addition to all my product sales (advertising and marketing courses)

Years before I did my newsletter, a well known guy in the industry did his own newsletter specific to the same industry. I think he charged $100 a year in the early 1990s.

He told me that his subscriber base was about 110-140, and that stayed pretty even for the 2 years he had the newsletter.

I've also found out that I have managed to cut out about 30-50 business owners in my industry as continuous buyers of my information, and attendees of industry bootcamps.

My friend, Howard Anderson put on 3 annual bootcamps for the vacuum industry, heavily promoted both events to the industry...and ended up with 50 attendees each paying $1,500 to attend a 3 day event.

The industry has now shrunk to about 2,000 attendees at the trade show, Of course, these core 50 people are doing very well.

But I think trying to get more than 2 or 3% of an industry to invest in paid training of any kind is a pipe dream. On percent will buy anything within reason...cutting edge respondents... Maybe another 1 or 2% are swayed.....the rest are the masses.

The difference here is that Misterme has a list of people who are used to giving him money.

Anyway, I hope this helps.