As it is currently available only to employees, the only way to shop for now is to download an app, signup, check-in at the store, shop, and leave. Shoppers will receive their receipt via the app.
The debut of this store concept is one of 7-Eleven's latest foray into tech. As noted in its announcement, the retail chain already launched its mobile checkout feature in New York and the 7NOW delivery service, plus their partnership with Microsoft in providing Microsoft 365 and Power BI to its franchisees to analyse store performance.
Mani Suri, 7-Eleven SVP and CIO, said in a statement:
"Introducing new store technology to 7-Eleven employees first has proven to be a very productive way to test and learn before launching to a wider audience. They are honest and candid with their feedback, which enables us to learn and quickly make adjustments to improve the experience."