I see it as just another "business model"... but one where you can jump into for a small amount of cash... as oppose to buying a franchise to sell hamburgers.
But over the years, offering the service of marketing help to dudes and dudettes with "MARKETING" in their name (Multi-level-Marketing) or (Network Marketing)... it's surprising how little they understand "marketing costs".
Every business... that is... every business... let me repeat... every business has selling costs and marketing costs... even the MLM business.
Generally speaking, no matter what kind of business you're in, selling cars or card board boxes, you can expect at least a 20% costs of sales column in your financial records at year end.
And many MLMers expect to get sales "for free"... but boy are they mistaken.
If you have no marketing budget, then you're going to spend TIME, TIME, TIME, digging up the leads and converting them to cash and your TIME must be worth something. Right?
One of the "Games MLMers Play" ... at least with me... is they sometimes say... "Wow, Mr. Austin, if you're so good at marketing, why don't you just sign up with me and we'll both get rich."
Aren't they just cute? Never mind all the time and money I've invested in myself, my brain, and my level of skill and expertise, to be able to navigate my way around multiple marketing problems.
I should get them all in a room at the same time, and let them all shout out in four-part harmony: "Wow, Mr. Austin, if you're so good at marketing, why don't you just sign up with me and we'll both get rich."... "no me"... "no me" ... "no me".
Gary hated MLMers as they did not have the $15,000 bucks to hire him to write a sales letter.
And, it also cost time, time and more time, to educate most MLMers to understand the value of "direct marketing"... online or offline, and so, MLMers are as frustrating as any other market for a old-fashion copywriting dude.
No matter what business you're in, you're going to have SELLING COSTS involved.
The goal is to lower your "cost per lead" and your "cost per sale".
I don't hate MLMers. In fact, I'm sympathic to their challenges.
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