WHEN THE MARKET IS SOFT, YOU MUST MAKE A SOFT OFFER

4 replies
PROOF:
Way back... Dave Delgatto... sold HOW TO BUY REAL ESTATE FOR NOTHING DOWN for $300 bucks, straight off the TV ad...
After Dave blasted the marketing, along comes Carlton Sheets who offered the same info, but he could NOT get that price... so he softened the offer to FREE INFO $10 bucks shipping and handling, THEN after 30 days, they hit your card.

POINT... the market went soft, so Carlton's offer went soft.

Just thinking.
#make #market #offer #soft
Avatar of Unregistered
  • Profile picture of the author misterme
    Doesn't the two step offer usually do better than a direct purchase ad?

    Back in the 80's I had the crazy idea of selling an info product on how to incorporate yourself and bought ads in entrepreneur magazines and sold a few. It never really did much. I had no idea what I was doing I was just going for it. Years later I see Ted Nicholas around the same time was doing two step ads on the same type of product in the same type of magazines made a zillion bucks out of it.
    {{ DiscussionBoard.errors[11581742].message }}
    • Profile picture of the author AdmanMrWoo
      misterme


      Doesn't the two step offer usually do better than a direct purchase ad?

      Often that's the case. Call it FOLLOW-UP, call it THE DRIP SYSTEM MARKETING, or call it THE TWO STEP.'



      One social media it must be TWO STEP, otherwise it's called "spam". Can't have that now.
      Signature

      Linwood Austin, Direct Response Copywriter,
      http://theadmansdiary.com/ .. Phone: 801-895-9598

      {{ DiscussionBoard.errors[11581924].message }}
      • Profile picture of the author misterme
        Originally Posted by AdmanMrWoo View Post

        Call it FOLLOW-UP, call it THE DRIP SYSTEM MARKETING, or call it THE TWO STEP.'
        One social media it must be TWO STEP, otherwise it's called "spam". Can't have that now.
        To be clear, a two step offer is, unlike an ad which attempts to sell a product directly, there's a small ad which calls for the prospect to get a report or booklet sent to them and it's in that piece sent to them that asks for the larger sale. It's not like drip marketing or continual follow-up.
        {{ DiscussionBoard.errors[11582350].message }}
  • Profile picture of the author Claude Whitacre
    Originally Posted by AdmanMrWoo View Post

    PROOF:
    Way back... Dave Delgatto... sold HOW TO BUY REAL ESTATE FOR NOTHING DOWN for $300 bucks, straight off the TV ad...
    After Dave blasted the marketing, along comes Carlton Sheets who offered the same info, but he could NOT get that price... so he softened the offer to FREE INFO $10 bucks shipping and handling, THEN after 30 days, they hit your card.

    POINT... the market went soft, so Carlton's offer went soft.

    Just thinking.
    This is back in the days when thy sent you a packet of stuff. And after they charge your card (for shipping), you have to stop the process, return the package, and get a refund. It works because most people are too lazy to send back the product.

    Dave Del Dotto, I think.
    {{ DiscussionBoard.errors[11581744].message }}
Avatar of Unregistered

Trending Topics