It's the most important part of any promo.
So if you believe it is, then here's an example for home renovation.
The more common ways you would go about targeting homes would be to select home owners and not renters.
Next would be to pick an area that has older homes that shows a lot of buying and selling.
All signs of making the area nicer looking.
Target those homeowners in a upcoming area
who just recently bought.
Now you've got them at a good time.
Target those that have a permit to do renovations.
You've got the jackpot!
Without targeting just those, think of all the money you would be wasting.
Hitting the bullseye Ewen