I may be reading this post wrong...

There's a difference between the big idea and a strategy.

Waiting for something to change/happen is a strategy.

A big idea is your marketing message, one that is arresting, compelling, and intellectually interesting to prospects.

How you implement and when you implement the marketing message is strategy.

Like I said, I may be reading your post wrong -

from the way I'm taking it...you're talking about strategy.

Gotta hope the fyooture don't evah roll out all random.

Bcs that way, anywan might gonna be snuffed out for all kindsa reasons.

So ... what secure holds you got on this unrelentin' assault on oblivion?

How is the fyooture sufficiently so undah your control you can sleep at night long as there ain't Bugbears Past nippin' on your ass?

Horizons ain't graspable're jus' miragestuffs.

An' Perfectly Practical Possibilities don't mean nuthin' ain't worth seekin'.

Evah we all seekin' productive meanin' & bein' from outta the maelstrom.

Which is why kinda design prevails always ovah accident.

Fyooture gonna be framed, you gotta knock the wood into shape, stretch out your canvas real neat, make with the paints all kinda dinky -- an' be sure to run with a subject ain't lousy.

I agree with this post. but the best and easy way to great marketing and building a profitable business its to be concise, solve problems and always be available. These are what makes you an incredible seller or business owner

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People will buy from you over the competition often just because you are more familiar - or "top of mind". For example, I put out massive content in some of the most hotly competitive markets (because that's where the biggest money usually lives). My system is like taking candy from babies. I mostly promote products from affiliate programs such as Amazon, CJ, Rakuten, Shareasale, etc.

For over 20 years, I've been syndicating articles in online/offline publications which are read by my targeted audiences. More recently, I've also started podcasts and video. Consistently being informative, entertaining, provocative, controversial, and relevant are generally the fastest ways to build an engaged pipeline or funnel.

So far this has worked in extremely competitive arenas such as economics, health, medical, pharmaceuticals, diet and fitness, recipes, financial, real estate, technology, biotechnology, genetics, energy, art, fashion, jewelry, literature, architecture, engineering, history, ancient civilization, hobbies, biography, sociology, education, religion, philosophy, politics, criminology, security, sports, travel, aircraft, space exploration, agriculture, chemistry, physics, astronomy, cosmology, psychology, zoology, ecology, biology, archaeology, geology, oceanography, climatology, meteorology, mythology, occult, astrology, conspiracies, UFOs, end of the world catastrophes, etc.

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In an over-saturated market, it can be difficult to stand out when you're launching a product or service similar to what's already out there. For me, as offering business solutions, I Create A Well-Structured Influence Marketing Program, make sure that my clients can spread word-of-mouth about my services, improve the value added services, and focus on Purpose driven brand.

There is one way that You stand out of the crowded Market almost immediately.

1. If you are in Coaching or in Skill Providing business, you can easily stand out by sharing your skills in your related market space rather than, advertising, selling, pitching. As long as you know your audience, your market, what your market needs, and you prove it by giving value, value value. Then even if you are selling nothing, your market will want you to sell.

2. If you are in selling physical products, then the way to stand out is to think out of the Box. Think broad. Customers are really attracted to the word free, they can buy tissue paper at $999 believe it ot not. I am sure you must be wondering what am talking about. but let say for any one who buys a tissue paper at $999 gets a diamond ring Free. Does this not change the equation now, who will not buy.

Anyway I hope you get my Point

First know you audience, what they want.
Place big holding in front of your shop which looks something unique and creates questions in public mind.
Use promotional products

In light of the current coronovirus crisis, don't physically stand in a crowded market.

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Providing great service is another way to stand out in a crowded market. Chick-fil-A sells chicken sandwiches and fries, something you can get elsewhere just as easily, often with more options. Yet their stores have such long lines and people are willing to wait. Why? Because their service is fantastic. Those super long lines dissipate faster than much shorter lines at other restaurants because the place is well staffed and they clearly have great systems in place to crank out orders not only fast but accurately. You almost never get a bag with the wrong food in it. They are also smiling and polite when you deal with them.

I've done the same in my own businesses. I love the phrase "under-promise and over-deliver". Doing so creates raving fans that will promote you to others. No cost to the marketing and it makes what you do more enjoyable if you actually care about the people you serve. Had a service business for 19 years, didn't pay for ads, and had a waiting list much longer than our client list of potential customers because we went above and beyond in our service and people loved us and told others about us.