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I just got a direct mail piece from Dan Kennedy's old company. They are putting on a marketing event on April 23 in Dallas Texas. They have contracted speakers, paid for rooms, and probably spent a million dollars of marketing already.

And they are offering a free cruise as a prize you can win.

Maybe they haven't read the papers....or watched the news.
#dan #event #kennedy
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  • Profile picture of the author Kay King
    What is Dan Kennedy's 'status'? Several blogs listed him as deceased as of 7 months ago - others have 'tributes' - while here and elsewhere it's 'he's recovering'.


    Amazon lists him as an 'existing author'....can you enlighten? Maybe I missed an announcement.



    I've had several emails that clearly are from list where the person hasn't thought to update...and have notice quite a few paid ads that seem out of touch.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Kay King View Post

      What is Dan Kennedy's 'status'? Several blogs listed him as deceased as of 7 months ago - others have 'tributes' - while here and elsewhere it's 'he's recovering'.


      Amazon lists him as an 'existing author'....can you enlighten? Maybe I missed an announcement.

      I've had several emails that clearly are from list where the person hasn't thought to update...and have notice quite a few paid ads that seem out of touch.
      I know several of his close friends. He's still convalescing at home. He is probably going to get better. But his speaking at events is a long way off.

      He's sick enough that he can't even write.
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  • Profile picture of the author Kay King
    I think some new 'leaders in online business' will emerge due to this crisis. While I see many businesses flailing around a bit I've found several that have adapted quickly.


    Chewy.com is a site I use for an auto-ship of pet supplies every 6 weeks. Like many big retailers many of their emails/update are automated - but they added another layer and advised of any delays. In the end my order came only three days later than expected.



    I've been to several sites that have added popups with discounts if you leave the site - have also had coupon codes sent by several sites I routinely shop from. These are 20-35% discounts - far more than these sites would usually offer. I would think businesses with both large off and online presence will be adding incentives for online sales to maintain some cash flow.



    Some business leaders are leading - adapting - finding ways to get sales in a very down market. Other are sending routine emails, promoting events that surely won't happen - and running paid ads for public 'gatherings'/concerts/etc.
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  • Profile picture of the author myob
    Texas was very slow in publicizing self-quarantine. Perhaps the event marketers are a little optimistic?
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  • Profile picture of the author jrobconsult
    I live in San Antonio, Texas and they have closed the Malls. I like a cruise, but for many that would be a terrible prize to win. That event is going to be cancelled most likely.
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