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Referral partner programs?

by socialentry
4 replies
What do you think of referral partner programs?

Someone on the forum suggested this to me a few years ago, telling me they'd give a commission per closed deal simply for a referral.

From fairly casual search,they offer more money then any product or service I could produce on my own from scratch at the moment so I thought it would be worth it to dig deeper.

My questions are:
What is the best way to evaluate said program?

One of the appeal is that some brand companies like Oracle have them also so I figure in this case it should be a safe bet. I was advised to pull up the Gartner Quadrant (which I have access to) and select companies in the "Leader" quadrant.

Beside this and a google search, is there anyplace else or any other criteria I should check?

What's the best way to get accepted? I could be mistaken. it seems most expect fairly warm leads from tech companies and IT consultants (though importantly, it does not require technical certification). I also get the impression the money really is in the mid to large company range.

What would happen if I sought a white label with the expectation the bulk of the income would be through the referral program? Or is this unnescessary?

Thoughts? Does anyone have experience with these programs?
#partner #programs #referral
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  • Profile picture of the author myob
    I have found affiliate programs themselves to be perhaps the fastest method for locating "referral partners".

    For example, commission junction, shareasale, rakuten, and Amazon in particular are excellent platforms to demonstrate your marketing effectiveness to attract private deals.

    For many years now, I have had the most success with the Amazon affiliates program. Their monthly sales reports are priceless for showing the top selling products.

    Many manufacturers and vendors selling on Amazon are open to offering direct commissions (often 10%-25%) if you can demonstrate sufficient traffic, conversions or lead generation.

    Ideally, if you have a significant number of subscribers, (10,000 -100,000 or more), you can usually even negotiate even more exclusive and lucrative deals, such as sponsored advertising fees, free products for review, etc.
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  • Profile picture of the author savidge4
    Originally Posted by socialentry View Post

    What do you think of referral partner programs?

    Someone on the forum suggested this to me a few years ago, telling me they'd give a commission per closed deal simply for a referral.

    From fairly casual search,they offer more money then any product or service I could produce on my own from scratch at the moment so I thought it would be worth it to dig deeper.

    My questions are:
    What is the best way to evaluate said program?

    One of the appeal is that some brand companies like Oracle have them also so I figure in this case it should be a safe bet. I was advised to pull up the Gartner Quadrant (which I have access to) and select companies in the "Leader" quadrant.

    Beside this and a google search, is there anyplace else or any other criteria I should check?

    What's the best way to get accepted? I could be mistaken. it seems most expect fairly warm leads from tech companies and IT consultants (though importantly, it does not require technical certification). I also get the impression the money really is in the mid to large company range.

    What would happen if I sought a white label with the expectation the bulk of the income would be through the referral program? Or is this unnescessary?

    Thoughts? Does anyone have experience with these programs?
    I think this may be a multi tier approach. Well let me rephrase that, IF I were to head down this road... I would use a multi tier approach. And to be transparent here I have been looking at this.

    Looking at say Oracle as the "Prize" I am thinking even coming close to understanding who and how to contact the right person might be a bit of a frustrating chore.

    So I started looking for the lowest point of entry... which I have decided is Google G Suite ( https://gsuite.google.com/landing/partners/referral/ ) Not overly exciting.. wont pay that much, has a yearly limit etc etc. But this starts you down the path to creating that needed chain of connection to get to the "Prize"

    I think depending on the "Prize" you could have set you could start point of entry at a more exacting point like say Shopify, and then again progress to G-Suite and move forward from there.

    Basically a progressive plan of action connecting pieces and starting to narrow your targeting efforts and in theory making money along the path.

    I will add that looking at some of the available documentation that the G-Suite program has will be of use in what ever effort you choose. ( search: google office affiliate program to see some of this documentation )

    Hope that Helps!
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    Success is an ACT not an idea
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  • Profile picture of the author Tung Dao
    Sounds interesting. I don't know much but I wanna learn from this, please update us on the situation.
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  • Profile picture of the author dotcomcj
    I mean, we have one for our SaaS, brings in a ton of ROI for sure.
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